Promotion of nature tourism destinations:
Soomaa National Park, Estonia
Aivar Ruukelsoomaa.com
29.-30 April 2015Lisboa Portugal
EstoniaEstonia
45,227 square km1,3 million people50% forests22% mires (incl. bogs)18% protected areas1500 islands 600 brown bear700 lynx 150 wolves
Soomaa : Land of Mires
Soomaa national park
● Established 1993● RAMSAR site since 1997● IBA site (assesed 2003)● Natura 2000 area● PAN Park certified 2009● EDEN award 2009
Let us see a one minute video
https://www.youtube.com/watch?v=mx9HDMRTJCc
«national park»
is the strongest
brand
Five Seasons
Estonian Amazon
Soomaa.com is a local private tourism operator
How do we get our customers?● Word of mouth● Website and other internet channels● Cooperation with local guesthouses and partners● Partnership with travel agencies and tour
operators
Who are our customers?
● 50% domestic 50% inbound● Individuals● Small groups & families● Study tours
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