QR CodesMake your business grow!
Instructor: Sharon Koziel
http://www.slideshare.net/skoziel
You can download this presentation at any time.
What is it? A QR code (abbreviated from Quick
Response code) is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code usually consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL, or other data.
From Wikipedia, the free encyclopedia
DECODING A QR CODEAndroid – MarketplaceIphone- App storeBlackberry -http://www.okotag.comwww.blackberry.com/AppWorld
How to Use them All QR codes must be read by a smart phone.
You can create one at http://qrcode.kaywa.com/
http://zxing.appspot.com/generator/http://www.qrstuff.com/
http://www.qrstuff.com
http://snap.vu/ is good because you get an email telling you how many times your QR code has been accessed.
Insert code into all marketing materials
Where to use them
Email AddressEmail MessageContact Details (VCARD)Event (VCALENDAR)Wifi Login (Android Only)Paypal Buy Now LinkFlyersSignsAdsSignaturesBusiness cardsPromotions, discounts, couponsNetworking events (Scavenger hunt)Direct people to a website
Video linkLabelingEmail sign upsPhone numbersYouTube VideoGoogle Maps LocationTwitterFacebookLinkedInFourSquareiTunes LinkPlain TextSMS MessageNewsletter with a link to lots of sites
Make Displays Interactive
Add QR Codes to displays to enrich and make interactive by linking to:Videos of how the display was made
(e.g. making stuff in technology);Blog posts for further informationFurther information about yourself,
company, area. etcA Google Form for feedback.
Examples URL encoded temporary tattoo containing link to Facebook profile.
Data encoded event entry pass containing ticket number and pre-puchased drinks coupons for on-site scanning.
Business card with Google Maps location encoded QR code.
Business card with V-Card encoded QR code.
Examples from http://www.qrstuff.com/qr_code_examples.html
URL encoded QR code for online ticket purchasing.
Real estate "For Sale" sign linking to agents website listing for that property
Property "For Sale" listing linking to
agents website listing for that property
QR Codes to enhance/extend information
Print a QR Code on a sticker and place on an object to direct people to related material.
Scanning the QR Code they are taken to related material, for example a video, web page or source of further information. See my QR Movie on “YouTube” or my presentation on QRCodes at SlideShare.com for more details.
Wine bottle label linking to vintage and production information
Airport passenger check-in
Think outside the box!
www.plaquemaker.com
THINK OUTSIDE THE BOX!Adding QR codes to Word documents for students to check their answers. (Mark Rollins)
QR Codes to promote an event
1. Create QR code (http://qrcode.kaywa.com) that will go to a URL promoting an event.2. Create a simple web page (ie, Google Sites) to promote that event. 3. Print small notes with the title: What's happening this week at ______??? Scan this code with your mobile device to find out!
A teacher created this code for a school reading event.
Good Tips!QR codes should direct consumers to a mobile landing page, otherwise they load slowly, do not format correctly, and do not allow for easy browsing
They also must be accompanied by a clear call to action, encouraging consumers to scan for a discount or to receive useful information. After consumers scan the QR code, there must be an exclusive offer or important content or information waiting for them.
Some codes creators have reporting tools.
Agents should keep the URL short to make the code easier to scan.
Remember your audience! Never use a QR code without placing url
somewhere in the marketing piece if that is were you are directing people and you have room.
Size of message
Don’t forget to link to video
Microsoft Tag Examples Standard MS Tag Black and White MS Tag
On an internet-capable mobile phone with free software installed, just aiming the camera at a Tag to “Snap” it instantly accesses mobile content, videos, music, contact information, maps, social networks, promotions, or whatever the Tag has been set to point at.
Mobile Tagging - Microsoft
JumpScan [ http://jumpscan.com/ ] allows users to create personal profile pages that contain contact information - email, web address, twitter feed, facebook feed, flickr feed, etc. Rather than copying down someone's information, just scan their
QR code to see their contact information.
JUMPSCAN
WINKSITE.COM
http://winksite.com/site/site_profile.cfm?susid=41242
Thank you for attendingPresentation is at
http://www.slideshare.net/skoziel
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