RAPIDLY CHANGINGNEWS-MEDIA
LANDSCAPE5 predictions on where the hockey puck is headed
Journ CampVictor Hernandez
Feb 2015
FIRST OF ALL, SOME CONTEXT“HELLO”
NEWS INNOVATION NERD
CNN | NEWSGATHERING & EDITORIAL
TECH + STORYTELLING STRATEGIES
@TOTHEVICTOR
WELCOME.
LET’S BEGIN WITH AN EXERCISE.
A good hockey player plays where the puck is.
A great hockey player plays where the puck is going to be.
“
2003
Friendster Launches
DatabaseJournalism
iPhoneLaunches
Wikileaks
Digital Journalism
Oculus Rift
NYT InnovationReport Leaks
2015 2027
NewsroomDecentralization
Wearables for BBC
VirtualReality
AutoTranslation
RobotJournalists
DriverlessCars
End of the IOS
Man on Mars
FUTURE OF NEWS: TIMELINE OF THE CONNECTED GENERATION
Source: BBC News Labs -‐ January 2015
LET’S LACE ‘EM UP...
RATE OF DISRUPTION. UNPRECEDENTED.
GRIM OUTLOOK ?
http://blogs.wsj.com/economics/2014/01/09/which-fields-hold-the-jobs-of-the-future-the-low-paying-ones-mostly/
Occupational Outlook Handbook, 10-‐year outlook from U.S. Labor Dept.
Personal care aides, Home health aides, Occupational therapy assistants -‐ among fastest-‐growing
Reporter and correspondent jobs expected to contract nearly 14%
“Declining advertising revenue in radio, newspapers, and television will negatively impact employment growth”
DUCK & COVEROREMBRACE CHANGE
**NEWS INNOVATION****BOLD IDEAS**
**ENTREPRENEURSHIP**
NEW DEVICES.NEW PLATFORMS.
SPURRING NEW WAYS OF
CONSUMPTION.
DELIVERY MODELS HAVE CHANGED OVER
LAST DECADE
NO LONGER BEING
TREATED SEPARATELY
BROKEN. TOO LINEAR. INTERACTIVITY LIMITED.
PROCESS-ORIENTED.
STORYTELLING = TOO PREDICTABLE.
REAL-TIME WEB HAS CHANGED EVERYTHING
BROADCASTING FROM FIELD MOBILE REPORTING
SOCIAL MEDIA USER-GENERATED CONTENT
5 INDUSTRY TRENDS THAT ARE WORTH....
SKATING TOWARD
MULTI-SCREEN TOMERGED-EXPERIENCES SCREEN INTERACTIONS
EDUCATION OF AUDIENCE TRENDS
INTEGRATING EXPERIENCES
DESIGNING FOR CONTEXT: THE MULTI-SCREEN EXPERIENCE
“A good decision is based on knowledge and not numbers.”
-‐-‐ Plato (early media consultant)
https://gigaom2.files.wordpress.com/2012/08/multiscreen7.jpg
`
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/
NEARLY SIX IN 10 AMERICAN ADULTS NOW OWN A SMARTPHONE
TWO IN FIVE OWNS A TABLET
NEW CARS ARE MANUFACTURED WITH INTERNET BUILT-IN
CONTENT PROVIDERS GRAPPLING WITH EMERGING 5TH SCREEN
WITH MORE MOBILITY, DEEPER IMMERSION INTO SOCIAL WEB
WHAT IS ‘RIGHT’ AMOUNT OF VIDEO?
TV vs. DESKTOP vs. MOBILE
3:00 1:30 :30
WEARABLE TECH
*NEWSGATHERING/PUBLISHING IMPACTS
*MULTI-SCREEN - CONNECTED WORLD
*$70B INDUSTRY BY 2025
http://finance.yahoo.com/news/research-‐markets-‐analysis-‐20-‐billion-‐102700946.html
DRONE JOURNALISM
*Evolving legal restrictions
*Difficult to operate, maintain
*Heavy time + cost investment
*Ethical dilemmas
*Tremendous opportunities
CONTENT CURATION
*DROWNING IN UNFILTERED INFORMATION
*TWEETS, PINS, EMAIL, STREAMING, ETC.
*NOISE TO SIGNAL RATIO IS CRIPPLING
*CURATORS - RISE, INFLUENCE, LEAD
*ENGRAINED IN ROLES... CENTRALIZED
*GROWTH OF DEVICES, CONNECTIVITY
*MARKETING, CAMPAIGNS, COMMS
ENTREPRENEURSHIP
*CLOSELY SURVEY MEDIA LANDCAPE
*IDENTIFY PRODUCT/SERVICE. DELIVER.
*QUICK IMPRESSION, HOLD AN AUDIENCE
*CONVEY COMPELLING MESSAGE
*BUSINESS ACUMEN, FINANCIAL PIC
*INVEST IN YOUR IDEAS, VISION, SELF
LONG ROAD AHEADMUST COME UP WITH DIFFERENT BUSINESS MODELS
TO GET THERE, NEWS ORGS MUST HIRE “RESTLESS AGENTS OF CHANGE”
WINNING FORMULA OF THE FUTURE: FAST, TACTILE, ORIGINAL CONTENT
NEWS IN THE FUTURE WILL MOVE MORE TOWARD APP-LIKE EXPERIENCES
THANKS MUCH!
404-‐667-‐4087
@ToTheVictor
linkedin.com/in/victorhernandez34
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