Research Methodology
Presented by,Rohit Mundhara P-21Neha Pandey P-24Pratik Purav P-29Saurabh Shinde P-35Renu Karia P-43
Analysis of
Hypothesis
Slumdog Millionaire
What is Research Methodology??
Objectives of our Research ?
Hypothesis ?
Hypothesis - 1
“Slumdog Millionaire” has diminished the Image of Brand INDIA
H0 : The attributes are not dependentH1 : The attributes are dependent
Hypothesis - 2
“Slumdog Millionaire” has met the expectations of the viewers
H0 : Expectation and reality are not differentH1 : Expectation and reality are different
Type of research conductedConclusive research
Sample size100 persons
DemographicsAge – 20 to 50 years
1) Personal Details ?
A) Name B) Age Group
C) Gender D) Occupation
Questionnaire ?
5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
A) Yes B) No
5) Did you watch the Movie SLUMDOG MILLIONAIRE ?
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
A) Yes B) No
C) Cant Say
6) Do you think SLUMDOG MILLIONAIRE deserved 8 Oscars ?
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
A) Yes B) No
C) Cant Say
7) Do you think Poverty has been exaggerated in SLUMDOG MILLIONAIRE ?
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its
extreme focus of Poverty ?
A) Yes B) No
C) Cant Say
8)Do you agree with Amitabh Bachhan’s view that SLUMDOG MILLIONAIRE diminisihes the Image of ‘Brand India’ due to its
extreme focus of Poverty ?
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as
Slumdogs ?
A) Yes B) No
C) Cant Say
9) Do you think that addressing the lead character (Jamaal) as ‘SLUMDOG’ gives an indication of comparing all Indians as
Slumdogs ?
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
A) Yes B) No
C) Cant Say
10) Do you think the Image & respect of the Indians residing outside India will be affected because of the movie ?
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
A) Yes B) No
C) Cant Say
11) Will SLUMDOG MILLIONAIRE bring a drastic change for the bollywood?
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
A) Yes B) No
C) Cant Say
12) Do you think it is too late for Hollywood to recognize the work of Indian artist ?
13) Please rate your expectation about the movie before you watched it.
14) Please rate your perceptions on the same factors of the movie after having seen the movie.
1 2 3 4 5 6 7
a) Acting
b) Story
c) Direction
d) Overall movie
e) Music
f) Cast
g) Locations
Methods Used
1) Qualitative Analysis Chi Square Test To test the independence of attributes
2) Quantitative Analysis Paired t Test To test the difference in Mean
Qualitative Analysis
H0 is rejected Attributes are dependent
D o f = (r-1)(c-1) = (3-1)(7-1) = 12Level of Significance = 5%
Quantitative Analysis
Acting Story & Screenplay
Direction
H0 is Rejected H0 is Accepted H0 is Accepted
H1 is Accepted H1 is Rejected H1 is Rejected
E <= R E > R E > R
Paired t test
Quantitative Analysis
Overall Movie
Music Cast Locations
H0 is Accepted
H0 is Accepted
H0 is Rejected
H0 is Rejected
H1 is Rejected
H1 is Rejected
H1 is Accepted
H1 is Accepted
E > R E > R E < R E > R
Paired t test
Conclusion
Limitations
• Limitation on resources• Geographical Diversity• Sample size• Opinion of industry experts• Suggestions of Dr. Murthy
THANK YOU
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