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RUN YOUR ENTERPRISE MIXED WORKLOADS ON THE PURE DATA-CENTRIC ARCHITECTUREThe top 10 reasons to simplify, modernize, and

optimize enterprise IT and business operations

with Pure Storage solutions

ONE SIZE DOESN’T FIT ALL.

If your enterprise is like most, you’re running a mix of workloads — including Microsoft®, Oracle®,

and SAP® tier-1 applications and some tier-2 applications. You’re probably juggling containers,

virtualization, and some form of private, hybrid, or public cloud. You also know that mission-

critical business applications are sensitive to storage performance and latency, and they require

a resilient enterprise IT environment.

Mixed workloads can require different architectures, which can:

• Create complexity and administrative headaches

• Drive up costs

• Slow performance

• Create security and compliance risks

You’re also all too aware that managing the complexity of different architectures can stand

between you and modernizing your enterprise and achieving digital transformation.

ONE SOLUTION DOES FIT ALL.

What if you could run tier-1 applications, tier-2 applications, containers, virtualization, and

different clouds on a single architecture?

You can, with the Pure Storage Data Cloud. And when you do, you can consolidate your

enterprise onto a single, efficient all-flash data cloud that empowers you to simplify, modernize,

and optimize your IT and business operations.

The Pure Data-Centric Architecture:

• Empowers you to easily consolidate, is cost-effective, and is simple to deploy and manage

• Supports your need to do real-time analysis for rapid decision making

• Is reliable, and offers predictable and unprecedented performance and security

• Is smart and self-driving, and works with your multi-workload, multi-cloud reality

• Includes Pure Storage FlashArray products with six-nines availability to meet the needs

of your always-on enterprise1

// HERE ARE JUST 10 OF THE REASONS WHY YOU WANT THE PURE DATA CENTRIC ARCHITECTURE.

RUN YOUR ENTERPRISE MIXED WORKLOADS ON THE PURE STORAGE® DATA CLOUD | 2

SAP®APPLICATIONS

ORACLE®APPLICATIONS

MICROSOFT®APPLICATIONS

THE TOP 10 REASONS TO THE PURE DATA-CENTRIC ARCHITECTURE FOR ENTERPRISE MIXED WORKLOADS

Effortless

1. SIMPLICITY Access an easy, simple way to run consolidated workloads

2. FUTURE-READY Modernize workloads and realize always-on scalable capacity

Efficient

3. REAL-TIME PERFORMANCE Gain unprecedented performance for real-time insights

and rapid decision-making

4. CLOUD-BASED MANAGEMENT Manage your arrays from anywhere or let Pure Storage

predictive monitoring watch them for you

5. MULTI-CLOUD CAPABLE Easily access protection, agility, and innovation for

hybrid cloud management

6. RESILIENCE Keep workloads running with greater than 99.9999% FlashArray

availability and non-disruptive everything1

7. DATA REDUCTION Increase efficiency and reduce costs with industry-leading

data reduction

Evergreen

8. ROI AND COSTS Realize higher return on investment (ROI) and lower costs

Even More

9. COLLABORATION Benefit from partnerships that result in solutions optimized

for your environment

10. CREDIBILITY Benefit from a solution used by thousands of satisfied

customers worldwide

// CLICK ANY REASON TO FIND OUT MORE.



SIMPLICITY FUTURE-READY REAL-TIME PERFORMANCE

CLOUD-BASED MANAGEMENT

MULTI-CLOUD CAPABLE

RESILIENCE DATA REDUCTION ROI AND COSTS COLLABORATION CREDIBILITY

1. SIMPLICITYACCESS AN EASY, SIMPLE WAY TO RUN CONSOLIDATED WORKLOADS

Single-Solution Simplicity

The Pure Data-Centric Architecture empowers you to consolidate tier-1 and tier-2 applications,

databases, big data, analytics, development, test, quality assurance (QA), production, and

virtualization workloads. Run Microsoft, Oracle, SAP, and other workloads on a single data

architecture. And eliminate the need to run and manage mission-critical workloads in silos on

separate architectures.

Quick and Simple to Deploy

A business card–sized getting-started guide speaks to how quick and simple it is to deploy the

all-flash Pure Storage solutions. You can be set up and optimized in half the time it takes to set

up other storage solutions. No workload-specific tuning or setup is needed.

Data Management in a Snap

Whatever mix of workloads you run, Pure Storage keeps things simple with tools that help

automate mundane tasks. For all environments, the Pure Data-Centric Architecture supports

automated backup and recovery for low recovery-time objectives (RTOs) and recovery-point

objectives (RPOs) without added investment in or installation of more tools.

Integrations and Tools for Simple Management

• The Pure Storage Copy Automation Tool (CAT) for SAP automates up to 75% of SAP

copy functionality with no setup or configuration required and reduces the time and cost

required for SAP system copy, clone, and refresh tasks by 80–90%.3

• The Pure Storage CAT for Oracle lets admins create database copies and clones easily

and nearly instantaneously from a command-line interface (CLI) or directly from within

Oracle Enterprise Manager.

• The Pure Storage Oracle Enterprise Manager Plug-in lets admins provision storage from

within Oracle Enterprise Manager.

• The Pure Storage PowerShell™ SDK enables automation and simple management for

Microsoft solutions.

• Pure Storage solutions include integration with the Microsoft Offloaded Data Transfer

(ODX) API for completing fast, transparent, and automatic data copy and move services for

files and virtual machines (VMs) onto Pure Storage solutions.

• Pure Storage regularly releases a variety of value-added integrations for

Microsoft solutions.

• A set of pre-built connectors, open interfaces, and automation script toolkits makes it

simple to integrate the open and extensible Pure Data-Centric Architecture with your

data-center management framework.

0FAST TO DEPLOY be up and running in 30 minutes2

ZERO TUNING or workload-specific

setup required

“WE HAD THE PURE ARRAY UP AND RUNNING, AND OUR VIRTUAL INFRASTRUCTURE MIGRATED ONTO IT,

IN ABOUT TWO HOURS.”

— David Woolley, Senior Director, Network Operations, San Francisco Giants

PRODUCTION DEVELOPMENT TESTING QUALITYASSURANCE




MULTI-CLOUD CAPABLE


2. FUTURE-READYMODERNIZE WORKLOADS AND REALIZE ALWAYS-ON SCALABLE CAPACITY

Easily Scale Capacity as Your Data Volumes Grow

The Pure Data-Centric Architecture offers elastic scale with on-demand capacity and

performance. Scale from 55 TB to more than 3 PBs of effective capacity with the Pure Storage

FlashArray family or petabytes with the Pure Storage FlashBlade™ solution simply by adding a

blade — and all without migrating anything.4

Run one or multiple applications and go from managing operational data to implementing a

data warehouse to doing advanced analytics or an all-flash architecture — all on the Pure Data-

Centric Architecture — without forklift upgrades, new hardware, or disruptions of any kind.

Discover Infrastructure That’s Ready for the Future

The Pure Storage Evergreen™ Storage model gives you the power to scale and upgrade as

needed. It lets you deploy once and upgrade hardware, software, and flash density whenever

you need for no added cost. You can mix and match components online without disrupting

performance, so you can keep storage dense, efficient, and modern. Even if the future is only

six months away, the Evergreen Storage model includes the Right-Size Guarantee, which

guarantees you have effective capacity, risk-free, and in writing, for six months.6

Instant Access to New Features

The Pure Storage FlashArray and FlashBlade REST APIs make it possible to use new features

the minute they’re available and deployed — with no new hardware or configuration required.

You just choose whether you want to use the new feature or not. The APIs require no

middleware and no gateways, and they are always on. Any tool or piece of software that can

invoke the REST APIs can automate and orchestrate FlashArray or FlashBlade activity.

100% NVM Express® (NVMe™) Performance Now

Industry analysts forecast that NVMe will be the leading interface protocol for flash by 2019.

And the Pure Storage FlashArray//X family offers 100% native NVMe performance for data

storage needs right now.

Ready If Your Future Is in Containers

Pure Storage supports the Docker® container ecosystem using a volume plug-in certified

by Docker that can be downloaded from the Docker store. Pure Storage also offers plug-ins

for Kubernetes and Mesosphere. And the new Pure Storage Service Orchestrator enables

automated, policy-based container provisioning on the fly, across multiple FlashArray and

FlashBlade systems.

“IT HELPED US SOLVE THE PROBLEM OF SCALE.”

— Neil Pinto, Senior Director, LinkedIn

Scale up to

3 PBSeffective FlashArray capacity with no migration5

PBSof data and billions of objects and files with the FlashBlade solution

1X Deploy once and upgrade

as needed




MULTI-CLOUD CAPABLE


3. REAL-TIME PERFORMANCEGAIN UNPRECEDENTED PERFORMANCE FOR REAL-TIME INSIGHTS AND RAPID DECISION-MAKING

Hyper-Consolidate with 100% NVMe Performance

NVMe enables unprecedented performance density – the kind of density required for enterprise

mixed-workload consolidation on-premises and in your cloud. The FlashArray//X family supports

up to 18.3 TB DirectFlash modules, which can be adopted non-disruptively. And 100% NVMe

provides:

• Latency as low as 250 microseconds, and that’s more predictable

• Up to five times greater density

• Up to 30 percent more usable capacity

In addition, Purity’s always-on QoS feature lets you consolidate diverse applications without fear

of I/O contention.

The 100% NVMe FlashArray//X improves performance compared to legacy hard disks by orders

of magnitude, with latency as low as 250 microseconds and no delta lag.2 You can easily

consolidate workloads in parallel and achieve performance that legacy disk solutions can’t

come close to — and all for lower costs, a smaller footprint, and with simpler management and

higher availability.2

The Pure Data-Centric Architecture achieves microsecond latency by using a 512-byte variable

internal block size. A variable block size enables Pure Storage flash arrays to process I/O

operations from 4 K to 32 K as “one I/O.” Comparatively, fixed-block architectures divide and

process blocks separately into multiple 4 K or 8 K units. Because of variable block sizes, the time

to complete physical I/O for online transaction processing (OLTP) workloads in databases run on

the Pure Data-Centric Architecture can be as low as 0.001 seconds.2

Rapidly Analyze and Make Decisions

The FlashBlade array is the first fully flash-optimized big-data analytics platform available. And

it offers real-time all-flash analytics at petabyte scale. With support for PBs of storage, billions of

objects and files, and thousands of connected clients, the FlashBlade solution empowers you to

use fewer servers and connect any number of chassis for unimaginable analytics performance.

As low as

250 MICROSECONDlatency8

.001 SECONDS to complete physical input/output (I/O)2

“WE REPLICATE SYSTEMS IN LESS THAN AN HOUR INSTEAD OF EIGHT, PROCESS DATA WAREHOUSE REPORTS

SIGNIFICANTLY FASTER, AND SPIN UP SERVICES FOR TESTING IN MERE SECONDS — ALL WHILE USING LESS BANDWIDTH.”

— Darren Wiseman, IT Manager, Toyota Financial Services, Toyota NZ




MULTI-CLOUD CAPABLE


4. CLOUD-BASED MANAGEMENTMANAGE YOUR ARRAYS FROM ANYWHERE OR LET PURE STORAGE PREDICTIVE MONITORING WATCH THEM FOR YOU

Pure1® Manage and Pure1 Meta™ Add Proactive and Predictive Support

The Pure Data-Centric Architecture is as quick and simple to manage as it is to deploy. Pure1

Manage provides an easy-to-use, cost-effective cloud-based management model that is

software-as-a-service (SaaS)-based. You can manage your array from any browser or from the

Pure1 mobile app. There is nothing to purchase, deploy, or maintain. Just log in, and from a

single dashboard, manage all your arrays, with full visibility on the health and performance of

your architecture.

Pure1 Meta monitors your architecture for you and alerts you of issues. Pure1 Meta uses machine

learning and artificial intelligence to perform predictive analytics on a massive collection of

storage-array performance data. That data is analyzed to provide critical insights into how

workloads in the architecture will interact, how they will grow over time as far as capacity and

performance, and whether a new workload will fit in. The result: worry-free consolidation.

Pure1 Meta scans your architecture for known vulnerabilities and alerts you to potential

issues that might affect performance. When Pure1 Meta sees a potential issue, Pure1 Support

automatically opens a ticket and proactively remediates the situation, even before the issue

occurs. To date, more than 500 severity-one issues have been avoided.9

Pure1 Global Insight Team

The Pure1 Global Insight team uses Pure1 Manage and Pure1 Meta to keep an eye on your

architecture, so you can choose not to worry at all. The Pure1 Global Insight team:

• Predicts vulnerabilities to known issues for you

• Detects configuration and environmental changes in real time

• Detects performance and capacity anomalies

• Sends predictive alerts or calls you — with a plan in hand — if your solution needs attention,

so you can work on more important things

• Is located worldwide in support centers in Asia, Europe, and North America — and is

staffed by skilled Pure Storage technical support engineers — to ensure a consistent

experience worldwide

“WITH PURE, THE SUPPORT HAS BEEN JUST MIND-BLOWING.”

— Ricky Comstock, Storage Administrator, Ohio National Financial Services

500+ severity-one issues

avoided6

90% of software upgrades are

handled remotely by the

Pure1 Global Insight team6




MULTI-CLOUD CAPABLE


5. MULTI-CLOUD CAPABLEEASILY ACCESS PROTECTION, AGILITY, AND INNOVATION FOR HYBRID CLOUD MANAGEMENT

You want to run some workloads in the cloud without giving up the flexibility to run them

on-premises or both. With the Pure Data-Centric Architecture, you don’t have to give up that

flexibility. Pure Storage lets you easily connect on-premises workloads to the public cloud

to burst to public-cloud resources or transport data to the cloud for backup, archive, or

disaster recovery.

Open Connect for Hybrid Clouds

Pure Storage Open Connect lets you easily connect your Pure Data-Centric Architecture

to Microsoft® Azure® using Microsoft® Azure® ExpressRoute® or to Amazon Web Services®

(AWS®) using AWS Direct Connect. Pure Storage Open Connect accelerates configuration and

connectivity between your architecture and the public cloud.

Your Own Private Cloud

You can use the Pure Storage FlashStack™ converged-infrastructure (CI) solution as a private

cloud. The FlashStack solution was jointly developed by Pure Storage and Cisco. It’s a flexible,

all-flash CI solution that brings the flash revolution to your data center. It combines the latest

in compute, networking, storage hardware, and virtualization software into a single, integrated

architecture that can help speed time to deployment, lower overall IT costs, and reduce

deployment risks.

If you want to take your cloud private with the VMware vRealize® Suite, Pure Storage offers a

comprehensive series of vRealize integration points to make building your private VMware®

solution–powered cloud effortless.

If Hyper-V® is more to your liking, you can use Microsoft System Center, PowerShell, and Pure

Storage’s integration with Microsoft via Storage Management Initiative Specification (SMI-S) to

build your private cloud with Microsoft solutions and the Pure Data-Centric Architecture.

If you prefer an open-source solution, Pure Storage offers a variety of integration methods for

OpenStack®, including a turnkey, on-premises cloud solution developed with Breqwatr.

And with the ability to consolidate multiple workloads on the Pure Data-Centric Architecture,

you can even consolidate multiple hybrids clouds alongside other workloads.

“I HAVE NOTHING BUT PRAISE FOR CISCO AND PURE STORAGE FLASHSTACK.”

— Tony Lawrence, Information Security Officer, Catholic Church Insurance

PUBLIC CLOUD PRIVATE CLOUD




MULTI-CLOUD CAPABLE


6. RESILIENCEKEEP WORKLOADS RUNNING WITH GREATER THAN 99.9999% FLASHARRAY AVAILABILITY AND NON-DISRUPTIVE EVERYTHING1

Redundancy Equals Resiliency

Any performance degradation is an outage. That’s why the Pure Data-Centric Architecture is

designed with resiliency through redundancy — so the failure of any component is undetectable

to the application.

It’s also why Pure Storage performs hardware and software upgrades without outages or data

migration — at all, ever. Three years from now, your Pure Data-Centric Architecture might be

completely different than it is today, but at no time will you experience downtime or the need to

migrate to new equipment.

Security

Pure Storage FlashArray products include built-in, always-on data-storage security,

including Federal Information Processing Standard (FIPS) 140-2 validated AES-256 data-

at-rest encryption. Pure Storage FlashArray products also have National Information

Assurance Partnership (NIAP)/Common Criteria certification. And Rapid Data Locking (RDL)

is a smart card–based instant lock for Pure Storage FlashArray products that protects against

data-center breaches.

Greater Than Six-Nines Availability and 100% Performance1

Pure Storage FlashArray products deliver 99.9999% — six nines — availability, which means

your workloads and data are always available, always performing, and always protected — with

no performance loss.1

• A clustered-controller design allows for the complete failure of a controller or any controller

component without impacting operations.

• Flash modules, non-volatile RAM (NV-RAM) modules, blades, and controllers are hot-

swappable for continuous operation, even when recovering from a failure.

• A stateless-controller architecture means you can simply unplug a failed controller, cable

up a new one, and your FlashArray solution is back to full availability — all with no impact

on performance.

• The FlashBlade array protects data with blades in N+2 redundant fashion to secure against

flash or full-blade loss. When blades fail, the system automatically heals around them,

returning the FlashBlade array to full resiliency.

• Purity ActiveCluster — available through a simple Evergreen Storage model–based

software upgrade — delivers zero RPOs and zero RTOs across racks, up to three data

centers, and metro regions, with built-in, always-on active/active protection.

ZERO DOWNTIME ZERO IMPACT RESILIENCY

+ =

99.9999% six nines — availability for

FlashArray prducts1

100% performance

“WE CAN DO AN UPGRADE WITH NO DOWNTIME IN A PRODUCTION SETTING — THAT’S PHENOMENAL.”

— Chris Dean, Director, Judson ISD




MULTI-CLOUD CAPABLE


7. DATA REDUCTIONINCREASE EFFICIENCY AND REDUCE COSTS WITH INDUSTRY-LEADING DATA REDUCTION

Increase Data-Management Efficiency with Five Data-Reduction Technologies

Data takes space. When you reduce data, you need less hardware for a smaller data-center

footprint and lower overall spend. You also save on the costs to cool and power that hardware.

Pure Storage solutions not only consolidate multiple workloads, they do that efficiently by using

five data-reduction technologies to give you the ultimate in data reduction:

• Global inline compression

• Pattern removal

• 512 B aligned, variable deduplication

• Deep reduction

• Copy reduction

You get the data reduction needed for almost any application. And Pure Storage data reduction

is always on and doesn’t impact performance. Pure Storage uses multiple compression

algorithms to help ensure that you receive optimal data-reduction savings for mixed workloads

without any impact to performance and without tuning.

The Pure Data-Centric Architecture gives you up to 10:1 data reduction for all data types with an

average of 4–6:1 for virtual server environments, 2–4:1 for database environments, and 5–10:1

for virtual desktop infrastructure (VDI) environments.10

For Environments with SAP and SAP HANA® Solutions

You can realize data reductions of 5x to 10x for SAP solutions and 1.9x to 2.3x more data

reduction than the SAP HANA platform provides on its own.8

For Environments with Oracle Solutions

You can realize 3x to 5x data reduction for conventional Oracle data types — such as number,

date, char, and varchar. That’s two times better than the next closest all-flash solution available

on the market.2

For Environments with Microsoft Solutions

You can realize an average of 3:1 data reduction for Microsoft applications, such as Microsoft®

SQL Server® and Hyper-V. You can achieve even higher reduction by deploying availability

groups. Pure Storage solutions perform data reduction on the back end, so what Windows®

writes is what Windows reads back; there is no New Technology File System (NTFS) or Resilient

File System (ReFS) deduplication or compression at the operation-system (OS) level.

UP TO 10Xdata reduction7

3:1 average data

reduction ratio

for Microsoft

applications9

“FOLLOWING THE MIGRATION, WE FOUND THAT WE’RE

NOW AT 40% OF THE STORAGE SPACE, SO THE DATA

REDUCTION HAS BEEN VERY IMPRESSIVE.”

— Marcus Falla, Infrastructure Service Operations Manager, University of the West of England

5–10X data reduction for

SAP environments9

3–5X data reduction for

conventional Oracle

data types2




MULTI-CLOUD CAPABLE


8. ROI AND COSTS REALIZE HIGHER ROI AND LOWER COSTS

Reduce Your FootprintThe Pure Storage Data Cloud includes data-reduction capabilities that reduce the amount of

space your data requires to improve your overall data-center space and power footprint. The

Pure Storage Data Cloud also offers up to 90 TB of capacity per unit, so you can replace an

entire tier-1 array with just 10 Pure Storage flash modules for an even smaller footprint.

Reduce Your Cost

The Pure Storage Evergreen Storage model can save 33% when storage investment and refresh

over six years is factored in.10 And because the Evergreen Storage model means you get

always-on storage that takes less space, power, and cooling while offering better data reduction

and eliminating storage re-buys, total savings over six years can climb to nearly 50%.10

Don’t Just Take Our Word for It

In the “Business Value of Pure Storage for SAP Workloads” report, IDC shares its findings that

the Pure Data-Centric Architecture used for SAP environments delivered:14

• 472% three-year ROI

• 5 months to payback/breakeven with a 4.5:1 average data-reduction ratio

• 65% less staff time to manage/support

• $181,000 in savings due to lower hardware costs per organization

Mixed-workload environments can be expected to achieve similar savings.

Take Advantage of Workload-Specific Savings

For Environments with SAP Solutions

When you run the SAP HANA platform on the Pure Data-Centric Architecture and use SAP

HANA Dynamic Tiering for warm data, it’s possible to reduce overall costs up to 75% (about $2.5

million). And that can be done with minimal impact on performance — less than two seconds for

500 million records.14

For Environments with Oracle Solutions

Pure Storage compression can replace Oracle compression to deliver the same results without

Oracle licensing costs of up to $11,500 per processor or the time needed for configuration.13

For Environments with Microsoft Solutions

Choose the Pure Data-Centric Architecture for Microsoft applications and reduce physical

storage requirements by 3–10x.9 That means less floor space to pay for and less hardware to

power and cool. Data reduction also enables buying less storage to begin with.

And if security is the only reason you’re running SQL Server Enterprise edition, the data-at-rest

encryption capabilities in the Pure Data-Centric Architecture support downgrading SQL Server

Enterprise edition to Standard edition, which can potentially reduce SQL Server licensing costs.

“WE’RE USING ABOUT ONE-TENTH OF THE POWER WITH PURE STORAGE.”

— Justin Ainsworth, Manager, Sierra Nevada Brewing Co.

33% savings on capital

expenditures (CapEx)

over 6 years10

50% savings on power, cooling, and

space thanks to data reduction10

UP TO 75% reduction in SAP HANA

costs when using SAP

HANA Dynamic Tiering12

3–10X reduction in physical

storage needs — and

their costs — for

Microsoft applications9

LOWEROracle licensing

costs with Pure

Storage compression13




MULTI-CLOUD CAPABLE


9. COLLABORATIONBENEFIT FROM PARTNERSHIPS THAT RESULT IN SOLUTIONS OPTIMIZED FOR YOUR ENVIRONMENT

Pure Storage and SAP

Pure Storage and SAP have a strong collaboration. Pure Storage is an SAP® PartnerEdge®

program member, is an SAP Application Development partner, has completed qualification with

the SAP HANA in-memory computing platform under the Certified Enterprise Storage program,

develops and tests joint solutions and use cases at SAP’s Co-Innovation Labs (COIL), is an active

member of the Americas SAP Users Group (ASUG), and maintains an office at SAP HQ.

All Pure Storage FlashArray families are certified for SAP HANA Tailored Datacenter Integration

(TDI), so you can use your existing hardware and infrastructure components. Pure Storage also

supports SAP solutions running Sybase®, Oracle, IBM® DB2®, and SQL Server.

Pure Storage and Oracle

Pure Storage collaborates with Oracle to ensure alignment and interoperability. And Pure

Storage is an Oracle Gold Partner, is an Oracle VM partner — which qualifies the Pure Data-

Centric Architecture with Oracle VM and Oracle Linux® with Unbreakable Enterprise Kernel

(UEK) — and offers a architecture compatible with Oracle Solaris®.

Pure Storage and Microsoft

Microsoft is a strategic partner to Pure Storage, with a dedicated alliance team, a technical-

solutions team, and engineering resources; and it deploys Pure Storage all-flash arrays

in Microsoft Technology Centers worldwide. Microsoft uses Pure Storage for workload-

performance validation and testing of SQL Server on Linux in the SQLCAT Lab in Redmond,

Washington. It has also certified FlashArray for a variety of Microsoft applications. See the

Windows Server Catalog for full details.

Pure Storage and VMware

Pure Storage is a VMware Elite Technology Alliance Partner and works with VMware to help

customers achieve the value for their virtual infrastructure and underlying hardware. Pure

Storage is also a member of the VMware Ready® integration program and offers a variety

of solutions that are certified for VMware. The Pure Data-Centric Architecture is also fully

administered through the VMware vCenter® graphical user interface (GUI) and uses storage

integrations across the VMware stack.

Pure Storage and Cisco

Pure Storage works with Cisco to deliver industry-leading ROI for FlashStack CI solutions. And

Pure Storage, as a Cisco® Preferred Solution Partner, is involved in Cisco Validated Designs

(CVDs), Cisco Solution Support for Critical Infrastructure, Cisco Capital®, and the Cisco Solution

Incentive Program (SIP).

Pure Storage and NVIDIA

Pure Storage and NVIDIA have collaborated to deliver AIRI™, a fully integrated hardware and

software solution for simple enterprise analytics and AI at scale. AIRI combines the compute

power of NVIDIA® DGX-1 systems with the massively parallel, all-flash performance of Pure

Storage FlashBlade.

See all Pure Storage technology partners.

“WOULD I RECOMMEND PURE STORAGE? ABSOLUTELY,

AND I ALREADY HAVE.”

— Wayne Nikolovski, IT Manager, Texas Peak

https://www.windowsservercatalog.com/results.aspx?&bCatID=1338&cpID=24050&avc=0&ava=0&avt=0&avq=0&OR=1&PGS=25%20%3Chttps://www.windowsservercatalog.com/results.aspx?&bCatID=1338&cpID=24050&avc=0&ava=0&avt=0&avq=0&OR=1&PGS=25

https://www.purestorage.com/company/technology-partners.html




MULTI-CLOUD CAPABLE


10. CREDIBILITYBENEFIT FROM A SOLUTION USED BY THOUSANDS OF SATISFIED CUSTOMERS WORLDWIDE

Don’t Take Our Word for It, Take Our Customers’ Words

More than 4,000 customers deploy and run mission-critical applications on the Pure Data-

Centric Architecture. And many of those Pure Storage customers consolidate Microsoft, Oracle,

or SAP workloads on their Pure Data-Centric Architecture solutions.

Pure Storage customers include:

Find customer success stories at www.purestorage.com/customers.html.

Consider a 2017 Net Promoter Score (NPS) of 83.7

With a Satmetrix® 2017 NPS score of 83.7, Pure Storage is the #1 recommended technology

vendor by a wide margin.14

And Take the Word of Industry Analysts • Pure Storage has been named a leader in the Gartner® Magic Quadrant® for solid-state

arrays for four years running: 2014, 2015, 2016, and 2017.15

• Pure Storage was named a leader in the “IDC MarketScape® Worldwide All-Flash Array

2017 Vendor Assessment” report.16

• Pure Storage received the highest ranking in three of five use cases in Gartner’s 2016

“Critical Capabilities for Solid-State Arrays” report.15

“… IT WAS CLEAR THAT PURE STORAGE HAD AN EDGE OVER ITS COMPETITORS. THE ARRAYS ARE HEAD AND SHOULDERS

ABOVE OTHER TECHNOLOGIES, BOTH IN TERMS OF SIMPLICITY AND COST-EFFECTIVENESS.”

— Adam Koleda, Director of IT, BPL Global

GLOBAL HIGH-TECH AVERAGE

PURE STORAGE

(As measured by Satmetrix 2017 NPS Global B2B Benchmarks.)

APPLE® IPHONE®

17

83.7

55

http://www.purestorage.com/customers.html

[email protected] | 800-379-PURE | @purestorage

© 2018 Pure Storage, Inc. All rights reserved. Pure Storage, the P Logo, Evergreen, FlashBlade, FlashStack, Pure1, and Pure1 Meta are trademarks or registered trademarks of Pure Storage, Inc. in the U.S. and other countries. All other marks are trademarks of their respective owners.

Talk with your Pure Storage sales team and request a demonstration of the Pure Data-Centric Architecture in action today: 800-379-PURE (7873) // [email protected]

1 Pure Storage. FlashArray product webpage. www.purestorage.com/products/flash-array-m.html. Six-nines availability is available with FlashArray//M and FlashArray//X products.

2 Pure Storage. Effortless webpage. www.purestorage.com/why-pure/effortless.html.

3 Based on internal Pure Storage estimations.

4 3 PB of effective capacity requires a FlashArray//X90 with an external DirectFlash™ Shelf. Effective capacity assumes HA, RAID, and metadata overhead, GB-to-GiB conversion, and

includes the benefit of data reduction with always-on inline deduplication, compression, and pattern removal. Average data reduction is calculated at 5-to-1.

http://blog.purestorage.com/introducing-the-newly-expanded-evergreen-storage-guaranteed-capacity-that-stays-modern-and-dense/.

5 DataCenter Knowledge. “Industry Perspectives: Strategic IT Infrastructure in 2017.” March 2017.

www.datacenterknowledge.com/archives/2017/03/13/strategic-it-infrastructure-in-2017.

6 Pure Storage. “Introducing the Newly Expanded Evergreen Storage – Guaranteed Capacity That Stays Modern and Dense.” June 2016.

http://blog.purestorage.com/introducing-the-newly-expanded-evergreen-storage-guaranteed-capacity-that-stays-modern-and-dense/.

7 DataCenter Knowledge. “Industry Perspectives: Strategic IT Infrastructure in 2017.” March 2017.

www.datacenterknowledge.com/archives/2017/03/13/strategic-it-infrastructure-in-2017.

8 Pure Storage. FlashArray//X data sheet.

9 Pure Storage. Pure1 product webpage. www.purestorage.com/products/pure-1/support.html.

10 Pure Storage. Purity Reduce product webpage. www.purestorage.com/products/purity/purity-reduce.html.

11 Pure Storage. “Why Pure Storage for SAP Solutions.” 2016.

www.purestorage.com/content/dam/purestorage/pdf/datasheets/pure_storage_sap_top_ten_one_sheet.pdf.

12 Pure Storage. “Why Pure Storage for Microsoft Applications?” 2017.

www.purestorage.com/content/dam/purestorage/pdf/whitepapers/Pure_Storage_MSFT_Top_Ten_Interactive_PDF_Final.pdf.

13 Pure Storage. Evergreen webpage. www.purestorage.com/why-pure/evergreen.html.

14 Pure Storage. “IDC: All-Flash with Pure Storage Enabling Organizations to Generate More Value with SAP While Reducing Cost of Storage.”

www.purestorage.com/resources/type-a/idc-sap-whitepaper.html.

15 Assuming a hardware, software, and licensing cost of over $2,484,000 with 100 percent of data in SAP HANA and hardware cost savings based on additional memory

and CPU requirements and assumed license cost of 159,000 per 64 GB for SAP HANA Enterprise Edition and maintenance. Savings increase with more data stored in

and queried from SAP HANA Dynamic Tiering. Source: Pure Storage. “Lower Costs and Comparable Performance Justify Migrating to SAP HANA Sooner.” 2016.

www.purestorage.com//content/dam/purestorage/pdf/whitepapers/PureStorage_SAP_HANA_Dynamic_Tiering_WP.pdf.

16 Oracle. “Oracle Technology Global Price List.” December 2017. www.oracle.com/us/corporate/pricing/technology-price-list-070617.pdf.

17 Pure Storage. “Best NPS in B2B Jumps to 83.7 for Pure Storage.”https://blog.purestorage.com/best-nps-b2b-jumps-83-7-pure-storage/.

18 Pure Storage. “Gartner Names Pure Storage a Leader in Solid-State Arrays 4 Years in a Row.” www.purestorage.com/microsites/gartner-mq-2017.html.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors

with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed

as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness

for a particular purpose.

18 Pure Storage. “IDC MarketScape Names Pure Storage a Leader in the 2017 MarketScape on All-Flash Arrays.”

www.purestorage.com/resources/type-a/idc-marketscape.html.

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