DISRUPT YOURSELF!Use your assets to play the digital field
VIJAY SOLANKIChief Digital Officer
March 2016
Revenue down
50% since 2010
Nearly 1/3 of
Australians watch
online video
each day
Commercial radio
listening in AU up 6%
over the last 2 years
MEDIA DISRUPTION
PRINT TV RADIO
-35%Circulation down
35% since 2010
-50% 1/3 +6% +5%Commercial radio
revenue in AU up 5%
in FY15.
Streaming – 20% YOY Podcasting – 75% YOY
2015 2018
$50m
$90m
2015 2018
$12m
$60m
DIGITAL AUDIO GROWTH
Source: SCA market estimates - 2016
SCA’s assets reaching 95% of the population
301k 9.2M 2.2M 976kAvg Daily UBs1 Facebook Fans2 Twitter Followers3 Instagram
Followers4
Sources: 1 Nielsen Market Intelligence, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Feb '16
SCA DIGITAL FOOTPRINT
2.8mMonthly Video
views3
818kUnique 28 Day
streamers1
Radio Group with
301,338Avg Daily UBs
SCA DIGITAL FOOTPRINT
Australian
Mobile Publisher2
Australian
Digital Publisher1
#1 #14#9
1. Nielsen Market Intelligence figures Feb ’16. 2. Nielsen Market Intelligence figures Feb ‘16.
Old world Broadcaster-centric
FM
Transmitter
Radio
STUDIO
Content
New world Consumer-centric
Website
Apps
Radio
Podcasts
Home
Studio
Desk
Street
ConsumersStudio
Content creators
We drive engagement by targeting these pillars
COMEDY
We drive engagement by targeting these pillars
CELEBRITY
We drive engagement by targeting these pillars
LOCAL
We drive engagement by targeting these pillars
SPORT
PLATFORMS & PRODUCTS
USING DATA TO INFORM
Analytics
Sam gives Sasha
a puppy
AGILE & LEAN
LEAN HACKATHONAGILE+
WORKING WITH STARTUPS
Identify your strengths and be confident in
your ability
Distribute content and build a great
product experience
Use data for behavioural
insight
Use agile, lean &
hackathons
KEY TAKEAWAYS
1. 2. 3. 4.
Recommended
