Guided online learning
for the Social Age
Sea Salt Learning CertificationS
Gain your
Certification
in 12 weeksJulian Stodd’s
Storytelling Certification
THE CERTIFICATION RUNS ACROSS THREE ELEMENTS 1. We explore the IDEAS behind storytelling
2. We build capability in specific TECHNIQUES
3. Participants run their own themed EXPERIMENTS to gain practical experience in storytelling
JULIAN STODD’S STORYTELLING CERTIFICATION
In the Social Age, Storytelling is key. Social Leaders are great storytellers and story listeners: they understand XLEX�WXSVMIW�¾S[�XLVSYKL�SVKERMWEXMSRW�MR�QER]�HMJJIVIRX�JSVQW��
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During this 12 week journey participants gain core capabilities such as:
• Using different types of power to amplify stories
• Facilitating the co-creation of stories around innovation and change
• Learning how stories can hold, evolve and interconnect!culture
OVERVIEW
THE LEARNING EXPERIENCE8LMW�MW�E����[IIO��KYMHIH�SRPMRI�NSYVRI]��
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JULIAN STODD’S STORYTELLING CERTIFICATION
SOCIAL LEARNING8LI�7XSV]XIPPMRK�'IVXM½GEXMSR�MW�JSYRHIH�SR�.YPMER W�7GEJJSPHIH�7SGMEP�0IEVRMRK�1IXLSHSPSK]��&EPERGMRK�JSVQEP�IPIQIRXW�SJ�PIEVRMRK�[MXL�WSGMEPP]�GS�GVIEXIH�SRIW��
OPEN DIGITAL BADGESEarn badges that are validated both formally, and through your community. Take these badges with you as you progress through your career.
THE JOURNEY
Graduation
Orientation
Sanctioned Subversion and Cultural Graffiti
Explore stories that happen in the edge-lands, around the sides of
formal systems.
JULIAN STODD’S STORYTELLING CERTIFICATION
AmplificationHow stories are shared,
amplified and spread.Power and VoiceUsing different types of
power to create and amplify stories.!
Social Filtering and Social MovementsHow stories are "ltered,
sorted and contribute to the building of social movements.
Foundations of Storytelling)\TPSVMRK�XLI�JSYRHEXMSRW�SJ�WXSV]XIPPMRK�
• What are stories?� ��,S[�HS�XLI]�[SVO#� ��;LIVI�HS�XLI]�PMZI#
Space, Permission, and Dominant Narratives
The places where our communities reside, and the role
of ‘permission’ in storytelling.
Running an Experiment in your Organisation
Shape and run a storytelling experiment within your own Organisation.
The Storyteller I will become
Mapping an onward journey.
© Sea Salt Learning v4.5 05/2020
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THE CAPTAINJULIAN STODD
Julian Stodd is a writer, artist, and explorer of the Social Age, with a deep interest in how things work. His work explores complex human systems, within organisations, and the wider social structures of society.
Julian founded Sea Salt Learning in 2014, to help organisations get "t for the Social Age. Sea Salt Learning effects transformation, at scale, in some of the most exciting organisations in the world. Our work ranges from Learning to Leadership, Cultural Transformation to Innovation and Change.
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