Start-‐up, grow and innovate in the Appcessories market
Mobile Monday, Fribourg 24.09.2012Ralph Rimet, CEO
SECU4
• Created in 2007
• Swiss company based in Sierre, Canton du Valais
• 10 employees
We do a product
The Start
#Fail
• Non iPhone compaOble
• MarkeOng money missing
• too early in the market
• Design not adapted to the market
We do a productWe do an accessory
SECU4Bags
First success
• First official security accessory licensed by Apple
• Volume moving in the retail market
• High know-‐how in mobile applicaOon dev.
• Large distribuOon network
New opportuniOes
• Visibility araising
• CTI Project 750KCHF
• Market evoluOon mobile security
• Awareness on mobile applicaOon & accessories
We do a productWe do an accessoryWe do Appcessories
Moving to B2B
New products
Recommended
