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Home Sale Strategy

The Saraiya Group

Tradition of Sound Advice

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Home Selling Proposal

Property Address Goes Here

Prerana and Hiren Saraiya Better Homes And Gardens Mason-McDuffie

43430 Mission Blvd., Suite 100Fremont, CA 94539

[email protected]

www.bhghome.com/TheSaraiyaGroup

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Understanding Your Expectations

What concerns do you have about working with a real estate agent?

What are your expectations of your real estate agent?

What would it take for you to refer us to your friends?


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Understanding Your Expectations

We are here to address your concerns:

Price - How much will our house sell for? Time - How long will it take? Convenience - How difficult will it be for our family? Communications - How often will we hear from our agents? Marketing Steps - What will our agents do to maximize our net

proceeds from the sale of our home?Diligent Efforts - Will our agents work hard to sale our home

quickly and minimize stress for us? How will our agents’ strengths

benefit us?


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Job Description

Our objective is to get the most amount of money with the least amount of inconvenience within your time frame.

1.Preparation – Prior to listing the home

2.List the home – Complete legal documents

3.Merchandising – To maximize flow of buyers

4.Communicate / Advise – During the transaction

5.Contract Negotiations – Once the offer is received

6.Escrow Management – While the sale is pending

7.Close the Escrow – Close all the loops and deliver the check

8.After Sales Service – Stay in touch with you


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1. Preparation

Research and gather necessary legal data of your property including parcel number, zoning, liens and easements, size, age and school district Advise you of changes that need to be made to make the home more desirable for potential buyersAdvise you of the inspections that need to be ordered to eliminate guesstimate of repair workPrepare an extensive current market analysis that will help you determine the best asking price Prepare an estimated net proceeds so we can plan accordingly Show you homes for sale which may be our competition Assist you in relocating and arranging any necessary financing for your new home


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Curb Appeal

Preparation

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Preparation

Interior Condition

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Preparation

Staging

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2. List Your Home

Complete the Exclusive Right to Sell the home paperworkComplete necessary sellers' disclosuresExplain how property disclosures and a home warranty enhance the salability of your propertyCollect 2 sets of keys from youList your home in multiple service listing system for maximum exposure Submit the copy of multiple service listing printout and full color brochure for your review Revise the necessary data Submit the entire file to our office for review


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How Buyers Find the Home They Purchase

Sources used by homebuyers to find homes

In 2009, 36% of buyers found the home they purchased through an agent. An additional 36% of buyers found their home on the Internet. The

Internet has surpassed print advertising as a significant source for home buyers.

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3. Merchandising

Our merchandising plan is tailored to your individual property:

Order Web tours for advertisement in various internet media, such as www.bhgrealestate.com, Realtor.com, Youtube.com, Google. com, Yahoo.com, Zillow.com and many others to bring a world of potential buyers at your doorstep Gain further exposure by providing a "For Sale" sign Place an electronic key safe on your property to increase secure showings Distribute a computer printout of your home to agents in our office to bring strength of network behind youAttend Real Estate Board meeting to promote your home to as many agents as possible so they can sell your home to their buyers Contact past clients to promote your home in their respective work place


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Merchandising

Our marketing plan is tailored to your individual property:

Reach out to homeowners in your area to find out if any of their friends or family members may want to live in the area Distribute information about your homes to relocation departments of large companies Utilize the power of social media such as Facebook and Twitter to market your property to the Eco generation Open Houses with web postings will inform potential buyersProfessionally designed Flyer and Just Listed cardsMobile texting sign riderPinpoint marketing to Meredith Publisher’s Database


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Online Promotion

Source: National Association of Realtors 2009 Home Buying and Home Selling Survey

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Additional Exposure for Your Property

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www.bhgrealestate.com

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Online Exposure

Your Home on Realtor.com: When you list your home with us, it receives maximum exposure on Realtor.com – the #1 real estate website.

The benefits are:Interested buyers who call on your listing are responded to quicklyUp to 25 photos of your home can be shownBuyers see a detailed display of neighborhood information aboutschools, places of worship, demographics, and maps on your listingVirtual tours can be includedDescriptive copy on your home will be includedYour Open House dates can be promoted on Realtor.com Tracking reports showing the number of times the property was viewedMaps and directions to your home

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Online Exposure

11.2 million buyers

search Realtor.com

each month

Home buyers and

sellers stay 3-times

longer on Realtor.com

than any other real estate site*

* Source: Media Metrix

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iPhone: www.bhghome.com

The app was built around the ideas of combining social media and information with the picture collection process that happens through the open house experience.

SHARE Seamlessly share with your friends through Facebook and email

SCORE Give a star rating to your fav photos and properties in one click

STORE Store all your photos by album, property address, neighborhood and tag by room type

IN OTHER WORDS:

CORE FEATURES:

SNAP STORE SCORE SHARE

SNAP Take a photo at any open house as you embark on your home search

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Marketing Your Home

Attract more buyers with mobile searchingWhen you list your home with our company:Your home receives a text sign at no costInterested buyers text: 4Info to 59559You receive information within minutes:

Your listing agents will respond immediately to set up showing appointments and provide additional information

Street addressBeds and bathsSquare footageName and mobile number of your listing agents


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Offline Promotion

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Marketing Your Property to Meredith Publishing’s Database

Better Homes and Gardens Real Estate has

exclusive access to one of the largest

consumer databases in the world,

through Meredith Publishing’s database

of 85 million subscribers.

Through Pinpoint, our proprietary direct marketing platform, agents can conduct highly targeted direct mail

programs, demographically and by location. This provides them with the ability to provide cost effective

and targeted exposure for your property to find the right buyer.

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Networking

Personal sphere of influence Professional agent network Business network

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What’s in a name?

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The Power of Branding

What do you think when you hear or see Better Homes and Gardens? An American staple since 1924 Magazine circulation of 7.6 million Readership of nearly 40 million Consumers know and trust the

Better Homes and Gardens brand


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Why Better Homes and Gardens Mason-McDuffie

Our company has offices in Northern California and Northern Nevada. Our network has:36 offices1,900 sales associates$2.8 billion in sales volume7,600 transactions

The marriage of a lifestyle media brand and legacy real estate company:Innovative technologyRobust business toolsEnhanced consumer informationWe are the only real estate company with the ability to market client properties to 85 million subscribers in the Meredith database

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Relocation and Referral Services

How can our relocation and referral programs help the sale of your home?

Cartus Relocation:Largest relocation service provider globallyHas contracts with thousands of corporationsManages the affinity program for USAA and other organizationsCartus Network Brokers member companies closed about 55,000 transactions in 2009


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4. Communication and Advice

Update you once a week about marketing progress Follow up with the agents who have shown the home to get their and their buyers' feedback and provide that to youUpdate you on current market activity that includes new listings and sale of the homes that are similar to ours Advise you of changes that may be necessary to compete with other homes in the marketMonitor results of marketing activities and advise you of modification in the marketing plan and pricing strategy


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5. Contract Negotiations

Create and capitalize on Buyer urgency Discuss buyers' agent's experience in the industry and relationship with the buyersDiscuss and clarify proposed terms and conditions Contact buyers' lender to check buyers' credit worthiness and loan approval status Shorten the inspection and other contingency periodIncrease buyers' earnest money deposit to 3% of purchase priceArrange your occupancy requirement and possessionDiscuss the repair work requested by the buyers Prepare net sheet for us to get approximate proceeds Report the sale to our office and the Multiple Listing Service Look for back up offers as a precautionary measure


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6. Escrow Management

•Advise the escrow officer of sales terms and conditions Verify with the escrow officer for the earnest money depositOrder Geological disclosures and HOA documents and provide to the buyers along with Property Disclosures Order title search from the title company to verify all the liensRequest pay off information from your current mortgage lender and advise the escrow officer to pay off for you at the closing Follow up on the appraisal with the loan agent Arrange for inspections( Roof, Property, Pest control, etc.)Negotiate necessary repair work with the buyers and inspection company to minimize repair cost Order Home Protection Insurance PlanStay in constant communication with the buyers' agent and the lender to make sure we are on track


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Our Online Transaction Management Gives You 24/7 Access

Our company provides you with full transaction management and online file access. Through the TransactionPoint platform, we provide you with a secure web site to check “real time” status of your transaction. Your online transaction management benefits:Always know exactly what is happening with your transaction Web based - no software required (Log on anywhere, anytime!) DocuSign e-signatures technology accommodates you in any location Number One Rated Transaction Management SystemComplete transaction control from start to finish Green! eSignatures reduce consumption of paper and printer suppliesComprehensive on-line transaction information available 24 hours a day / 7 days per week Provides secure and efficient online document allowing you to view, print, and email documents directly from TransactionPoint. CD for you at the completion of the transaction

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7. Coordinating and Closing

Once the loan is approved, verify the terms with the title company Provide the title company with repair completion reports and invoices so they can pay them for you Arrange for you and buyers to sign the documents at the

title company Coordinate your and the buyers' moving schedule Request funds from the lenderRequest balance of the down payment from the buyers Close the escrowDeliver keys to the buyers Deliver your check to you!!!


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Understanding Market Value

A property’s value is based on:

The status of the local real estate marketHard facts such as lot size, square footage, and condition of your homeDesirability factors including location, special amenities, and property attributesSelling and listing prices of comparable (competing) homesEconomic conditions that affect real property transactionsYour level of motivation


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Understanding Market Value Continued…

Factors that have little or no influence on the market value:The price the seller originally paid for propertyThe seller’s expected net proceedsThe amount spent on improvements

The importance of accurate pricing:Properties priced within market range generate more showings and offeringsProperties priced within market range sell in a shorter period of timeProperties priced too high have a difficult time selling


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Comparative Market Analysis (CMA)

The most important tool in establishing an asking price is to compare similar properties

We will:Profile your propertyLook at similar properties that sold recentlyReview similar properties that are active in the marketCheck if there are similar properties that failed to sellCreate a report that summarizes all data Provide a graph analysis of available dataDiscuss a list price range based on CMA


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The Dangers of Overpricing

Overpricing can adversely affect the marketing of a property Fewer buyers are attracted and fewer offers receivedMarketing time is prolonged and initial marketing momentum is lostThe property attracts “lookers” and helps competing houses look better by comparisonIf a property does sell above true market value, it may not appraise at the sale price and the buyers may not be able to secure a loanThe property may eventually sell below market value

By pricing your property at market value, your chances for a sale increase

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Determining a Market-Sensitive Price

An impartial evaluation of market activity is the most effective way to estimate a selling price

Comparative Market Analysis considers similar properties that:Have sold in the recent past

Are currently on the market

Failed to sell

Shows what buyers have paid for similar properties

These properties will be competing with yours

This helps us avoid disappointment in marketing your property

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Prerana and Hiren Saraiya

Over 95 percent of our business are referrals from our past clients. Lifelong professional relationship and personal friendship is our goal with every new client we meet. We can only achieve that when we treat our clients with respect by listening to their needs and fulfilling them. We devote ourselves for serving our clients before, during and after each transaction.

Most realtors spend 75 percent of their time prospecting for new business. We don't do that. We spend the majority of our time and energy taking care of our clients. We will be with you before, during and most importantly after your transaction. All we ask is that while you are working with us, if you come across anyone comparable to you who is thinking about selling or buying a home, and would like the same attention that we provide you, please let us know. As long as our clients refer us business, we don't have to go out prospecting for new business and we can take care of you even better!


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23 Years of Experience

Prerana SaraiyaReal Estate Broker2000

Certified Residential Specialist1994

Real Estate Institute Graduate1990

Real Estate Sales Associate1983-1984

Business Management1982-1983

Bachelor’s of Science-MicrobiologySt. Xavier’s College

1975-1979


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Professional Experience

Hiren SaraiyaReal Estate Sales AssociateAnthony Schools

1990

Master’s of Science-EngineeringUniversity of Tennessee

1975-1976

Bachelor’s of Science-EngineeringSardar Patel University

1969-1974


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Areas We Serve

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Testimonials

“From the moment we met Prerana and Hiren, we knew they were the right real estate agents for us. They made us feel so much at ease in entering into this new challenge. At our first meeting, their presentation was clear and they provided us with all the information needed to get our home on the market (we needed to get our home sold so that we could buy another on contingency). Through out the process we were able to call Prerana or Hiren anytime with our questions and always received a return call. With their guidance we were able to sell our home very quickly in these difficult financial times. We are so grateful for their encouragement, professionalism, and friendship during this hectic time. We are now enjoying our new home!”

-Patrick McCaulley and Mary Amrhein


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Testimonials

“I have had Prerana and Hiren as my Realtors for over 15 years. In that time they have sold three of my houses and represented me in the purchase of four houses. My first California house was originally being sold with another Realtor and sat with little activity for 6 months. I switched to using Prerana and Hiren and the house was sold in less than a month. The other two homes sold with them sold quickly and at really good prices. I have made money on each house sold with Prerana and Hiren. When buying each of my houses, they would patiently show me homes, sometimes for over a year. They would not give up or ever lose patience until I found what I wanted. Prerana and Hiren are in a class by themselves in terms of ability to get great results quickly and total service to clients.”

-Steve Reynolds


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Testimonials

“I have worked with Prerana and Hiren thrice so far. Once to buy my first home in Fremont in 1995 and then sell it in 2000 to purchase my current home. They did a good job in supporting the open houses required to sell my home. They were always on time and had creative suggestions and ideas to sell the home. We were able to sell my first home within 1 month of listing. They also did a very good job in helping me find and close the deal on the current home I live in. Overall I have been very satisfied with them and will use them again for any real estate transactions I will do in the future.”

-Laxman (Lucky) Murugesh


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Testimonials

“Two of the Best real estate agents, we have ever seen. They know bay area by feet. They understand one's requirement and they are always ready to show/help people find the real estate they are looking for. They have great in-depth knowledge of the bay area market and I am again hiring them to help us find our investment property after they got us our first home.”

-Naval Mohta


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Managing the Sale of Your Home

Determine Time Frame

Make Improvements &

Complete Needed Repairs

Interview & Select Agent

Complete all Inspections

Understand Selling Process

Sign Listing Paperwork

Purchase Contract

Acceptance

Further Inspections

at Buyer Expense

Moving Day!

We Receive Offers & Qualify Buyers & Buyer’s Agent

Property Goes On Multiple Listing

ServiceMarketing:

Pictures, Flyers,Open House, Tour,

Ads, Internet

Close of Escrow,

Receive $$$

Buyers Remove Loan, Appraisal,

& Property Contingencies

Sellers “Sign Off” with us & escrow

officer We Orders Inspections & Open Escrow

Bank Appraisal

Negotiate Offer

*Final underwriting

approval

Prior to document/ funding conditions

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Our Office Location

Better Homes and Gardens Real Estate

43430 Mission Blvd., Suite 100

Fremont, CA 94539

Phone: 510.492.4155

www.bhghome.com/TheSaraiyaGroup

[email protected]

To Hear What our Clients are Saying, Please Visit:

http://www.linkedin.com/in/preranasaraiya