SEM1 1.01
PE - Acquire information about the sport/event industry to aid in
making career choices
• PI - Discuss the nature of the sports/event industries
• PI - Describe the impact of sports/events on communities
Businesses in Sports
• Teams• Security• Advertising• Marketing• Sporting Goods• Media
Sports Segments
• Professional Teams
• Professional Individual
• Collegiate/Scholastic
Teams
• Amateur Sports
Sports Segments
Health Clubs
Recreation Camps
Sports Segments
Venues:The place where the game or event takes place.
Entertainment Segments
• Music
• Television
• Video Games
• Movies/Film
Entertainment Segments
•Casinos
•Radio
•Television
Entertainment Segments
•Publishing/Literacy
•Fine Arts
•Theme Parks
Partner Activity•Create a PowerPoint describing assigned segment of the
Sports or Entertainment Industry•Information to Include:
• Brief History of the Segment• Major Companies/Organizations/Individuals• Local Examples
•(Is the segment represented in NC?)
• Major Events Associated with the Segment• Example of Marketing
•(Include at least 1 example of promotion or advertising)
•You may use your phone for research
•Save to Flash Drive
•Be prepared to present to the class
Growth of Sports and Entertainment
• Increase in:• Participants • Followers• Attendance• Media coverage• Entertainment Spending
• Internationalization• Sports/Entertainment are global
Trends in Entertainment
•EntertainmentoInternet Web CastsoEvent marketingoSpecific ChannelsoViral MarketingoSmart Phones/MusicoYou Tube
Trends in Sports
oNaming RightsoExtreme SportsoSport Specific ChannelsoLabor IssuesoSocial MediaoMulti UniformsoNew VenuesoInternationalization
Sports/Entertainment Provide Positive Results
•Escape from day-to-day life (health, entertainment and achievement benefits)
•Strong public image/team unity
(attracts additional tourists)
•Multiplier effect throughout city
•Spectators and participants
•Economic Impact
Positive Economic Impact
- Increase in local business, jobs and consumer spending (Direct Impact)
- Contribute to tax base (Fiscal Impact)
- Hospitality/Sales/Ticket Taxes
- Bring business to abandoned areas
Negative Economic Impact
- Questionable impact on tax revenue.
- How much do communities actually make?
- Divert resources from other priorities
(education, roads, public safety)
- Community can be "held hostage" by a team.
Building Venues and Hosting Events
• Positive and negative effects on Communities. - Expensive to build venues and host events.
+ Communities can profit from both.
Minimize Negative Impact
•Long-term stadium leases.
•Diversify-host more than one sport.
•Host multiple events in stadium/arena.
•Provide necessary security/traffic resources.
Partner Activity•Read the articles provided.•Answer the following with you partner:
1. Write a summary of the Article
2. What is the issue?
3. Does the issue provide a positive or negative impact on the community?
4. Costs involved (dollar amounts)
5. Who is paying?
6. Does the author give an opinion?
7. Do you agree or disagree? Why?
• Be prepared to share and discuss with the class
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