Rev 2.0 01102010

Semantically Incorrect

Copyright © Open Text Corporation. All rights reserved.

Marten den HaringEVP, Nstein Products

SEMANTIC TECHNOLOGIES

SEMANTIC WEB ≠

DUMBContent ≠

ANSWERS≠

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FEATURESWHAT

SMARTPHONEOF THIS

LIKINGARE

HATINGINCREASINGLYUSERS

OR ?

REGULATORY CLAUSESWHICH

SENTENCESAND FROM

FAILURE PAST CASES

DISCUSS THE OF COMPONENT X?

TWITTER SENTIMENT

SOCIAL ANALYTICS≠

10Source: PEW 2010

INTELLIGENT BUSINESS

BUSINESS INTELLIGENCE ≠

SEEKING PRECISION

CONTENTANALYTICS

INTRODUCING

CONTENT ANALYTICSUNLOCKS BUSINESS VALUE

FROM UNSTRUCTURED CONTENT

DELIVERING ANSWERSTO IMPORTANT QUESTIONS

VIA SEMANTIC TECHNOLOGIES

CONTENT ANALYTICSBENEFITS CONTENT PRODUCERS

BY CREATING FINDABLE, REUSABLE AND ENRICHED CONTENT

CONTENT ANALYTICSBENEFITS CONTENT CONSUMERS

BY DISCOVERING BUSINESS INSIGHTS ACROSS ENTERPRISE AND ONLINE INFORMATION

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CONTENT ANALYTICS: ENABLING THE SOCIAL BUSINESS

5 STEPS TO GET STARTED WITH

CONTENT ANALYTICS TODAY

STEP ONE UNDERSTAND YOUR CONTENT

STEP TWO SET YOUR GOALS

STEP THREE ORGANIZE & TAG

STEP FOUR INTEGRATE & OPTIMIZE

STEP FIVE DELIVER

Thank You

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