Seventh Annual Panther Prowl 5k
“Lovell*Palooza”
“Are You Smarter Than The Chancellor?”
Chancellor’s Design Challenge
Hope House Work Day
Inaugural Run, Inauguration & Chancellor’s Free Throw Challenge
How we promoted events• Today@ & feature spot• Used social media – Created hashtag #uwmchancellor – Promoted events on facebook– Created foursquare tips about Inauguration– Cross-promoted YouTube videos– Emailed UWM social media community–Used storify to capture tweets
Photos with Pounce Promotion• Encouraged to upload photo to facebook
Facebook Social Media Outcomes • Handed out business cards during Lovell*Palooza
Facebook Social Media Outcomes
• 35,961 Lovell*Palooza photo views on first day
• 79,135 views in a week
Facebook Social Media Outcomes
Facebook Social Media Outcomes
Facebook Social Media Outcomes
• Reached 52,228 people
• 379,454 impressions
• 141 video plays in facebook
Facebook Social Media Outcomes
• Monitored #uwmchancellor hashtag• Tracked URL with ow.ly (hootsuite)– 859 clicks on 6 Inauguration URLs– 16% of followers
• Used storify to save tweets– 5,380 views on storify stories
Twitter Social Media Outcomes
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