Download ppt - Slide title 45 pt CAPITALS Slide subtitle minimum 30 pt iPECS eMG80 Introduction September 2013

Slide title45 pt

CAPITALS

Slide subtitle minimum 30 pt

iPECS eMG80 Introduction

September 2013

Ericsson-LG | September 2013| Page 2

Contents

• Background• Highlights• Product Overview• Value Proposition • Competitive Advantages• Line-up plan • Launching plan• Promotion Idea• Wrap-up


Background – Market update

• Small SMB still big market for us – almost 50% of total SMB markets• Small Hybrid IP/TDM market stay important as a majority market for

next several years• Growing demands on cost-effective VoIP and mobility in small

hybrid TDM markets

*Source : MZA, 2012

Global Small SMB Market (<30, by IP/TDM)

<30 users

31~50 users

51~100 users

14.3M(46%)

16.6M(46%)

8.0M9.4M

8.7M

10.2M

31.0M36.2M

`08 `09 `10 `11 `12 `13 `14 `15 `16

Global SMB Market (<100, M extensions)

IP

TDM 80% 70%

`08 `09 ‘10 `11 `12 `13 `14 `15 `16


Background - Competitors

• Competing against NEC, Panasonic, Siemens in Hybrid IP/TDM• NEC being aggressive with SL1000/1100

– Capacity is major advantage– BIG limitations in supporting VoIP and Mobility

• Ericsson-LG– ipLDK-20/60 are getting old– CPU discontinuation for small Hybrid TDM systems

> Hybrid IP/TDM Market Coverage

SL1000

20port

50port

100port

SL1100

TES824 TDA50 2060

MG

NEC Panasonic Ericsson-LG

Aria-SOHO


• Hybrid IP PBX for small SMB• Sweet Spot is 5~50 user segments• Not only to replace L20/60, but also address a larger segment• 2 KSU architecture, 2 option slot per each KSU• LIK Call Source (LIK P6 features based on UCP P1 DB/Web-Admin

framework)

Highlights

8/24

12/48

24/64

8/160/08

6/24

6/24

12/32

12/32

ipLDK-20 ipLDK-60 iPECS eMG80

CO# / Ext#

5~20 user segment

20~50 user segment

(74/140) *including Digital CO, IP and DECT

*TDM configuration only


Highlights

rich features and applications

•All LIK features (LIK P6)•All LIK compatible applications•Enhanced AA/VM

simple and easy management

•New Web-Admin based on LIK•Install Wizard•Dual-language (English & Local)

flexible expandability

•Max 74 trunks•Max 140 extensions

enhanced VoIP & Mobility

•Max 16ch VoIP - Built-in 8ch + External 8ch•In-house & Remote mobility

Stronger Competitiveness and Less Launching Cost


• 4 types of basic KSU– KSUA/AD for analog CO trunks (optional BRI trunks are possible)

– KSUI/ID for ISDN and SIP trunks (optional analog trunks are possible)

• Common type of EKSU

Product Overview – Hardware Items

• eMG80-CH204 (2CO + 4 Hybrid) - for all KSU / EKSU• eMG80-CH408 (4CO + 8 Hybrid) – for all KSU / EKSU• eMG80-CS416 (4CO + 16 SLI) – for all KSU / EKSU, only 1 per KSU• eMG80-BH104 (1BRI + 4 Hybrid) – for all basic KSU only• eMG80-BH208 (2BRI + 8 Hybrid) – for all basic KSU only *So also supported (on a board basis)• eMG80-PRIU (1PRI) – only for KSUI/KSUID, PRI/R2• eMG80-BRIU2 (2BRI) – only for KSUI/KSUID • eMG80-HYB8 (8 Hybrid) – for all KSU / EKSU• eMG80-SLB16 (16 SLI) – for all KSU / EKSU• eMG80-WTIB4 – for Basic KSU• eMG80-VVMU – for Basic KSU• eMG80-MEMU – for Basic KSU• eMG80-KCC (KSU Cord Cover)<Common used components>• L60-RMB, MG-CMU4 (50/12K/16K), AR-MODU

H/W Options

Select best-fit KSU for your country

KSUA KSUAD KSUI KSUID

EKSU (4CO + 8H)

(4CO + 1D7H) (4CO + 8D4S) (0 + 1D7H) (0 + 8D4S)

KSU / EKSU

*CMU-PR is embedded**Paging 1 port, External MOH 1 port , Relay 1 port,, Alarm 1 port

ISDN & SIP TrunksCO & SIP Trunks


Product Overview - KSUA/KSUI

• Mainly for Hybrid extension use

4CO 1D+7H 2 option slots

[KSUA]

Max 24 n/a n/a 16 32 31 1 32 0

EKSU 12 n/a n/a n/a 16 16

KSU 12 n/a n/a 16 16 15 1

CO BRI PRI IP SLT HYB DKT IP DECT

Max 24 n/a n/a 16 32 23 1 32 48

EKSU 12 n/a n/a n/a 16 16 n/a

KSU 12 n/a n/a 16 16 7 1 48(24)*


Max 12 8 30 16 32 31 1 32 0


KSU - 8 30 16 16 15 1


Max 12 8 30 16 32 23 1 32 48


KSU - 8 30 16 16 7 1


40 136

32

(16)*

Trunk Extensions

40 96

0

Trunk Extensions

32

(16)*withoutDECT

withDECT

• 1 MOH• 1 Paging• 1 Relay• 1 Alarm• 1 RS232

BRIU2 or PRIU(Option)

1D+7H 2 option slots

[KSUI]

withoutDECT

withDECT

• 1 MOH• 1 Paging• 1 Relay• 1 Alarm• 1 RS232

Max 24 n/a n/a 16 32 31 1 32 0


KSU 12 n/a n/a 16 16 15 1


Max 24 n/a n/a 16 32 23 1 32 48


KSU 12 n/a n/a 16 16 7 1


Max 12 8 30 16 32 31 1 32 0


KSU - 8 30 16 16 15 1


Max 12 8 30 16 32 23 1 32 48

EKSU 12 n/a n/a n/a 16 16 n/a

KSU - 8 30 16 16 7 1 48(24)*


66 136

32

(16)*

Trunk Extensions

66 96

0

Trunk Extensions

32

(16)*


Product Overview - Flexible Installations

• Desktop - Side by side installations only

* No KSU/EKSU stacking on desktop• Wall mounting• 19” rack mounting – using a 19” rack mounting bracket (L60-RMB)

Desktop Wall Mount 19” Rack Mount


Product Overview - Enhanced VoIP & VM

• VVMU (VoIP and VM Unit)– Common Resource Unit for VoIP Channel ,Voice Mail Memory and Channel Expansion– Empty VoIP channel and VM default channel/storage– Need license for each required function (IPCL, VMCL, VMML) – All functions can be used at the same time– Mounted on basic KSU

• MEMU (MEMory Unit) – No license required– Memory Expansion Unit for Voice Mail– Mounted on basic KSU

Built-in Expandable Option Max License

VoIPMax 8ch

(2ch by default)

1.VVMU : 8ch (with license – by 2ch increment)

• With VVMU : 16ch • eMG80-IPCL(2ch)

VMMax 4ch/1hour(2ch by default)

1.MEMU : 15hrs2.VVMU : 4ch/15hrs (with license – by 2ch increment)

• With MEMU : 4ch/16hrs• With VVMU : 8ch/16hrs• With MEMU+VVMU : 8ch/31hrs

• eMG80-VMCL(2ch)• eMG80-VMML(15hrs)

Cost-effective and flexible VoIP and Voice Mail


Product Overview – Single System Software for Office & Hotel

• Office and Hotel version of system software to be unified from iPECS eMG80

• Hotel feature package will be enabled by license• ADMIN STATION / ATTENDANTS• DEFAULT BUTTON CONFIGURATION • HOTEL SERVICE STATIONS • REGISTER HOTEL NAME• CHECK-IN / CHANGE ROOM STATUS • CHECK-OUT • ROOM CHARGE DISPLAY & DELETING SERVICE STATION’S SMDR RECORD • PRINT ROOM STATUS THROUGH RS232-C • INTERCOM CALL DISABLE / ENABLE • DEFAULT ROOM-TO-ROOM CALL GROUP • ONE-TIME CO CALL ENABLE • CHANGE LCD DISPLAY LANGUAGE • REGISTER BAR AND MINI-BAR CHARGE • MAID STATUS • MAID STATUS (CHOICE) – FOR CHECKING ROOM DISCREPANCY • BATH ALARM • ROOM RATE ASSIGN

• DEFAULT CALL CHARGE RATE • BABY LISTENING • FEE FOR PART TIME • ADDITIONAL TAX FIELDS • CALL ANSWER RECOGNITION • AUTO INTERNAL SPEED DIRECTORY • MULTI FRONT DESK • DSS/DLS CONSOLES • SET CALL FORWARD • HOTEL SPECIFIC ITEMS • NATION SPECIFIC ITEMS • FORM FEED BUTTON • SUITE ROOM WITH PERSONAL GROUP • MOVE ROOM • Check Out SMS


Product Overview - Manuals

• Manuals in Product Package– CD (English)

• Installation Manual (IM)

• Features and Operation (F&O)

• Administration and Programming (A&P)

• Quick Start Guide (QSG) – Installation/Board description/Install Wizard/Basic Program

– Hard Copy (English)• Quick Start Guide (QSG) – Installation/Board description/Install Wizard/Basic Program

• Service Manual in hard copy – Separate offering– Circuit diagram and description, Part list, Trouble shooting guide


Value Proposition 1-2-3-4

11

22

33

44

flexible expandability

enhanced VoIP & mobility

rich features and applications

simple and easy to learn, install and manage


Sales Points


Max System capacity

8 / 28 12 / 4824 / 64 (w/CO, SLT/DKTU)66 / 136 (w/PRI, IP, DECT)

Max Basic KSU capacity

8/20 6/2412 / 32 (w/CO, SLT/DKTU)54 / 104 (w/PRI, IP, DECT)

*Basic KSU 4/08 308 408 (Hybrid) or 412 (Digital type)

IP 8ch / 8 (8) 8ch / 8 (8) 16ch / 32 IP Phones

DECT 4Base / 16 (16) 4Base / 16 (16) 4Base / 48(24*)

Options2, 4port CO

4, 8port Extension3/08, 3/160/08, 0/16

2/04, 4/08, 4/160/08, 0/16

flexible expandability11

* Simultaneous calls


Sales Points

8ch

8ch

Built-inVoIP

OptionVoIP

eMG80 KSU

VoIP providers

On the road

Home/Teleworking

SIP Trunking

Remote Office

LGCM SLTM

enhanced VoIP & mobility22


Sales Points

iPECS CommunicatorAndroid/iOS

iPECSAttendant

Office

iPECSAttendant

HotelUCS P3

PhontageBasic / Deluxe

IPCR

IP/QsigNetworking

1st partyTAPI

3rd PartyTAPI

Fidelio AIMT-Net

P2

NMS P2

P2

CCS

P2

x copy of free Phontage and Communicator (Seat Base)

rich features and applications (1/2)33


LIK Call Source

valuable MG features

+

eMG80 Software

• Digit Conversion• Virtual MSN• Announcement for tone & ring• Line monitor• Green mode

• Mobile Extension with mobile presence• VM feature enhancements - VM Forwarding to Email, VM Notification, Personal CCR• Hotel feature enhancements - Personal group/Suite room, Mini bar/Wakeup prompt• ACD feature enhancements - ACD CIQ, Page, Auto Answer, etc• Emergency Notification• Web Call Back, CLI base Call Back• Static routing, Access Control

Valuable LIK features and MG features available to iPECS eMG80

Sales Points

rich features and applications (2/2)33


Sales Points

• HTML5 base web admin – (IE10*), Firefox, Chrome • Install wizard• Favorite PGM• Multi tap• Multi language (Support both English and Local language) Language conversion table to be provided

* Web Admin GUI design to be completed by May/2013 before 1st A/T test

Multi language / Favorite PGM

Install Wizard Multi tap

simple and easy to learn, install and manage44

*IE10 has some issues in HTML5 support


Sales Points

• Installation Wizard– Only available at the first time installation or with reset on DB Initialization

– Nation Code IP Information Station Number Flexible Numbering Plan

CO Ring Assignment Maintenance ID/Password



Sales Points

• Favorite PGM list for quick access to the frequently used PGM



Sales Points

• Multiple Tabs



Competitive Advantages vs NEC

NEC SL1000 NEC SL1100 iPECS eMG80

KSU Architecture

4 KSUBus card required for expansion

Memory card for feature expansion like VoIP, email

notification, remote upgrade

3 KSUBus card required for expansion

Memory card for feature expansion like VoIP, email

notification, remote upgrade

2 KSUNo H/W required for expansion

Max capacity – System

64 / 128 36 / 9224 / 64 (w/CO, SLT/DKTU)66 / 136 (w/PRI, IP, DECT)

Max capacity – KSU 16 / 32 12 / 2812 / 32 (w/CO, SLT/DKTU)54 / 104 (w/PRI, IP, DECT)

AA / VMBasic 1ch (AA)

Max 8chBasic 1ch (AA)

Max 8chBasic VM 2ch / 1 hour Max 8ch / 31hours

DECT Mobility Standalone DECT Standalone DECT4 Base, 24 Simultaneous calls (6

calls per base)

VoIPSingle option 16ch/Max 16 IP phones

Single option 16ch/Max 16 IP phones

Basic 2ch Max 16ch / 32 IP phones

Smartphone mobile clients

N/A N/AiOS, Android Mobile Clients

(x free copy)

Softphone Yes YesPhontage Basic / Deluxe

(x free copy)

Others

Additional licenses for SIP trunk, Mobile Extension, Security/NAPT

for remote IP phones, Email notification, etc

Additional licenses for SIP trunk, Mobile Extension, Security/NAPT

for remote IP phones, Email notification, etc


Competitive Advantages vs Panasonic

KX-TES824 KX-TDA50 iPECS eMG80

KSU Architecture 1 KSU 1 KSU2 KSU

No H/W required for expansion

Max capacity – System

- -24 / 64 (w/CO, SLT/DKTU)66 / 136 (w/PRI, IP, DECT)

Max capacity – KSU 8 / 2412 / 24

(No PRI)12 / 32 (w/CO, SLT/DKTU)54 / 104 (w/PRI, IP, DECT)

AA / VM Option OptionBasic VM 2ch / 1 hour Max 8ch / 31hours

DECT Mobility N/A 8 Base4 Base, 24 Simultaneous calls (6

calls per base)

VoIP N/A Option 8chBasic 2ch

Max 16ch / 32 IP phones

Smartphone mobile clients

N/A -iOS, Android Mobile Clients

(x free copy)

Softphone N/A YesPhontage Basic / Deluxe

(x free copy)

Others


Back-up

• Compatibility – Terminals• Compatibility – Applications• Product Comparison – ipLDK 20 vs 60 vs eMG80• System Feature Comparison• Ordering Information (Draft)


Compatibility – Terminals

ipLDK-20 ipLDK-60 iPECS eMG80 Remark

Digital LDP-6000 Yes Yes Yes* MDed, For backward compatibility

LDP-6200 Yes Yes Yes*MDed, For backward compatibility

Limited countries only

LDP-7000 (4N, 4D, 8D, 16D, 24D, 24LD, 48 DSS)

Yes Yes Yes*Only FU support

No BTU, MFU, MU, CTU, USB supported

LDP-7200(8D, 24D, 48DSS)

- Yes* Yes* Limited countries only

LDP-9000(8D, 30D, 48DSS)

Yes Yes Yes* No BTU supported

IP LIP-7000/8000 Yes Yes Yes* MDed, For backward compatibility

LIP-8000E(2E, 2AE, 8E, 12E, 24E, 40E, 50E)

- - Yes

LIP-9070 - - Yes

LIP-9000 - - P2

IP-8800E(15E, 20E, 30E, 40E, 50E)

- - Yes

ACT-50 - - Yes

WiFi WIT-400H - - Yes To be MDed in Q1/2014

WIT-400HE - - Yes

DECT GDC-400H Yes Yes Yes To be MDed in Q1/2014

GDC-450H Yes Yes Yes

GDC-500H - - Yes


Compatibility – Applications

ipLDK-20 ipLDK-60 iPECS eMG80 License for eMG80

ez Phone Yes Yes No n/a

Web Phone - - No n/a

Phontage Basic Yes Yes Yes LIP-SP

Phontage Deluxe - - Yes LIP-SPD

iPECS Communicator – Android - - Yes LIK-COMA

iPECS Communicator – iOS - - Yes LIK-COMI

iPECS Attendant – Office - - Yes LIK-ATD

iPECS Attendant – Hotel - - Yes LIK-ATDH

iPECS UCS 3.0 - - Yes UCS, LIK-UCSMA

IPCR - - Yes iPECS-IPCRS, iPECS-IPCRC

CCS P2

iPECS NMS 2.0 - - P2 LIK-NMSS

IP Networking / Qsig Networking Yes Yes Yes LIK-IPNSS

T-Net - - P2 LIK-TNLSS

TAPI (1st Party) Yes Yes Yes -

TAPI (3rd Party) Yes Yes Yes LIK-TAPIS

Fidelio I/F - - Yes LIK-FDL

SIPE - - Yes LIK-SIPE

AIM - - Yes LIK-AIMS

Ericsson-LG Confidential | 2013-01-21 | Page 27

Product Comparison


System Architecture BKSU+Exp. module BKSU+EKSU BKSU + EKSU

Max Capacity (Co/Ext.) 8 / 24 (32) 12 / 48 (60) 12/32 + 12/32 = 24 / 64 (88)

BKSU

Maximum (TDM) 8 / 16 6 / 24 12 CO / 32 Extensions

Basic (CO/Ext.) 4 / 8 3 / 8CO type : 408 (1+7H) or 4/12 (8D+4S)ISDN type : 008 (1+7H) or 0/12 (8D+4S)

Expansion slots 2 1 2

LAN 1 x 10M 1 x 10M 1 x 100M

USB n/a n/a 1 (Host 2.0)

BGM 1 Int. + 1 Ext. 1 Int. + 1 Ext. 1 Internal MOH + 1 External MOH

RS-232 1 1 1

Ext Paging 1 1 1

EKSU

Maximum (TDM) n/a 6 / 24 12 CO / 32 Extensions

Basic (CO/Ext.) n/a 3 / 8 4CO / 8 Ext (8H)

Expansion slots n/a 1 2

DECT 4 B/S 4 B/S 4 B/S (Max 24 simultaneous calls)

VoIP Channel Option (8) Option (8) Max 16 channels (2ch by default)

Voice Mail Option 4Ch (28/72Min) Option 4Ch (33/123Min)Max 8ch / 31hours (2ch/1hour VM by default)

System Software ipLDK ipLDK LIK Call


System Feature Comparison

ipLDK-20 ipLDK-60 iPECS eMG80 Remark

Mobile Extension (paging, park, etc) X X O

VM forwarding to email X X O

VM notification X X O

Emergency notification X X O

Personal CCR X X O

Web / CLI call back X X O

Static routing X X O

Access control X X O

Mobile presence X X O

ACD CIQ/Page/Auto answer/etc X X O

Multi zone / branch X X O

Personal group/Suit room X X O

Mini bar/Wakeup prompt X X O

Digit Conversion X X O

Virtual MSN X X O

Green mode X X O

Announcement for tone/ring X X O

Line monitor X X O


Ordering Lists (Draft)Model Name Part Number Description Availability

eMG80-KSUA Basic Key Service Unit - CO/Hybrid Version (4CO, 1DKTU/7 Hybrid Extension I/F, 2ch VM/1hour, 2ch VoIP by default) P1

eMG80-KSUAD Basic Key Service Unit - CO/DKTU Version (4CO, 8DKTU/4 SLT Extension Interface, 2ch VM/1hour, 2ch VoIP by default) P1

eMG80-KSUI Basic Key Service Unit - ISDN/Hybrid Version (1DKTU/7 Hybrid Extension Interface, 2ch VM/1hour, 2ch VoIP by default, empty slot for BRIU2, PRIU) P1

eMG80-KSUID Basic Key Service Unit - ISDN/DKTU Version (8DKTU/4 SLT Extension Interface, 2ch VM/30 min, 2ch VoIP by default, empty slot for BRIU2, PRIU) P1

eMG80-EKSU Expansion Key Service Unit (4CO, 1DKTU/7 Hybrid Extension Interface by default) P1

eMG80-CH204 CO & Hybrid Extension Board (2CO & 4 Hybrid Extension Interface, 1 expansion slot) P1

eMG80-CH408 CO & Hybrid Extension Board (4CO & 8 Hybrid Extension Interface, 1 expansion slot) P1

eMG80-CS416 CO & SLT Extension Board (4CO & 16 SLT Extension Interface, 1 expansion slot) P1

eMG80-BH104 BRI & Hybrid Extension Board (1 BRI & 4 Hybrid Extension Interface, 1 expansion slot) P1

eMG80-BH208 BRI & Hybrid Extension Board (2 BRI & 8 Hybrid Extension Interface, 1 expansion slot) P1

eMG80-PRIU PRI Interface Unit (1 PRI Trunk Interface) P1

eMG80-BRIU2 BRI Interface Unit (2 BRI Trunk Interface - 4ch) P1

eMG80-HYB8 Hybrid Extension Board (8 Hybrid Extension Interface, 1 expansion slot) P1

eMG80-SLB16 SLT Extension Interface Board (16 SLT Extension Interface, 1 expansion slot) P1

eMG80-WTIB4 Wireless DECT Terminal Interface Board (4 Base Station) P1

eMG80-VVMU Voice Mail and VoIP. Additional license requried for VM channel, VM storage and VoIP channel P1

eMG80-MEMU Memory Unit for Voice Mail Storage Expansion (1 hours by default, Maximum 15 hours with licenses) P1

eMG80-KCC KSU Cord Cover P1

L60-RMB 19" Rack Mounting Bracket P1

MG-CMU4 Call Metering Unit (50, 12K, 16K) P1

AR-MODU Modem Unit P1

Digital Terminals LDP-7000 Series LDP-7000 Series Digital Terminals P1LDP-7200 Series LDP-7200 Digital Terminals, Only for limited countries P1LDP-9000 Series LDP-9000 Digital Terminals, Only for limited countries P1

IP Terminals LIP-8000E Series LIP-8000E IP Terminals P1DECT Terminals GDC-450H DECT Terminal P1

GDC-500H DECT Terminal P1WiFi Terminals WIT-400HE WiFi Wireless Terminal P1Conference ACT-50 Conference Terminal P1

KSU

Trunk/Extension options

Functionoptions&AccessoriesCommonuse options


Ordering Lists (Draft)

Model Name Part Number DescriptionVM eMG80-VMCL VM Channel Expansion License (2ch) for Basic KSU or VVMU P1

eMG80-MEML VM Memory Expansion License (15 hours) for MEMU or VVMU P1VoIP eMG80-IPCL VoIP Channel Expansion License (2ch) for Basic KSU or VVMU P1System feature eMG80-Hotel Hotel System Feature License P2Interfaces LIK-IPNSS IP Networking P1

LIK-TNLSS TNLS P2LIK-TAPIS TAPI(3rd Paty) P1LIK-SIPE SIP Extension P1LIK-FDL Fidelio Interface P1LIK-AIMS iPECS Application Interface

LIK-3SIPS 3rd SIP Server S/W License P2LIK-3SIPC 3rd SIP Client S/W License P2

P1Applications LIP-SP.STG Phontage Basic P1

LIP-SP.STGB Phontage Basic P1LIP-SPD.STG Phontage Deluxe P1LIP-SPD.STGB Phontage Deluxe P1LIK-COMA iPECS Communicator Android P1LIK-COMI iPECS Communicator iOS P1LIK-ATD iPECS Attendant P1LIK-ATDH iPECS Attendant - Hotel P1iPECS-IPCRS IPCR Server P1iPECS-IPCRC IPCR Agent P1UCS.STG UCS P1UCS.STGB UCS P1LIK-UCSMA.STG UCS P1LIK-UCSMI.STG UCS P2LIK-NMSS NMS P2CCS iPECS CCS P2


Options on basic KSU
