Capture global perspective with the mastery of Asian business.

SINGAPORE MANAGEMENT UNIVERSITY EXECUTIVE MBA SMU EMBA

ASIANISING

GLOBALISINGASIAN BUSINESSES

GLOBAL BUSINESSES

CON

TENT

01 DEAN’S MESSAGE - OUR GROWING FOOTPRINT ACROSS ASIA & THE WORLD

02 DEAN’S MESSAGE - TRAILBLAZERS OF ASIAN BUSINESSES

03 SMU - A PIONEER IN TERTIARY EDUCATION

04 LKCSB - SINGAPORE’S DEFINITIVE BUSINESS SCHOOL

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09 SMU EMBA: CO-DESIGNED BY GLOBAL BUSINESS LEADERS

WHAT MAKES THIS PROGRAMME UNIQUE

13 WORLD-CLASS FACULTY

17 LEE KONG CHIAN SCHOOL OF BUSINESS ADVISORY BOARD

CONTENT

16 INDUSTRY INSIGHT SERIES

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SMU EMBA INTAKE III CLASS PROFILE

SMU EMBA: YOUR LEARNING PROCESS

CURRICULUM: TRAINING ASIA’S BUSINESS LEADERS

COURSE DESCRIPTIONS

PROGRAMME CALENDAR

APPLICATION INFORMATION

35

36

PROGRAMME AT A GLANCE

CONTACT US

34 APPLICATION DETAILS

Amidst the growing global economic pessimism and a slowdown in Asia’s growth markets, I am particularly proud of what we have achieved with our EMBA programme. With the recent start of our EMBA 3rd intake, we have noted a significant increase in the number of senior women leaders taking up the programme this year as well as having a greater diversity in the number of industries represented in the programme – including healthcare, finance, manufacturing, wholesale and retail, FMCG, shipping and logistics, and public sectors.

Similar to past years’ cohorts, we have maintained equally high admission standards by recruiting the most senior EMBA profile in the world where 68% of the current participants hold top management positions with an average age of 43 years and average corporate experience of 20 years. On the other end, many major organisations have continued to demonstrate their tremendous support behind this highly successful programme by sponsoring their top leaders and high potentials to the course.

Designed with valuable inputs from over 100 business leaders across Asia, we have created a unique curriculum that combines the best of Asian and Western management approaches. This is further complemented with a highly interactive teaching methodology and made complete with 3 overseas study missions to Wharton, Indian School of Business and Peking University. You will also get an opportunity to learn and network with some of the most accomplished business peers and world class faculty members. This goes a long way in equipping and

preparing senior global leaders like you for the next business opportunity across domestic and international markets.

There is a great deal more for me to be proud of. I encourage you to read on, visit our website, attend our information sessions and speak to our Admissions team. In the near future, I hope that you can be part of our growing footprint across Asia and the rest of the world. See you in class soon!

Professor Philip ZerrilloDean Postgraduate Professional ProgrammesSingapore Management University

OUR GROWING FOOTPRINT ACROSS

ASIA & THE WORLD

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ASIAN BUSINESSESThe SMU EMBA programme was designed back in 2010 with the global senior leader in mind. To rise to the challenge of creating an impactful programme, we invited over 100 senior executives and business leaders throughout Asia to join us in designing and building a programme which would be transformational and of great relevance to Asia. The result is a compelling programme built around delivering a blend of forward-looking advances in business research and industry practice.

Our intensive 12-month programme also provides the unique opportunity for our participants to study at four different locations. Aside from Singapore Management University, participants will study under top professors at The Wharton School in US, Indian School of Business in India, and Guanghua School of Management in China. This approach of delivery in four great cities is designed specifically to expose our participants to different ways of doing business in these strategic locations.

In the SMU EMBA programme, we also provide participants with ample opportunities to add value back to their organisations by exposing them to cutting edge ideas, rigorously tested theories and a curriculum which allows them to engage in application-based projects. The SMU EMBA programme is a true reflection of our strong teaching and research. It will provide the knowledge, inspiration and insights for you to succeed.

As the Dean of the Lee Kong Chian School of Business, I invite you to consider our EMBA programme. I believe you will discover that studying at SMU will be a turning point in your

life. Combined with our passion and ethusiasm, you will have new skills to drive innovative growth. If you are ready to make a difference in your organisation’s development and the future of business in Asia, we invite you to enrol in our EMBA programme.

We look forward to embarking on this journey towards excellence with you.

Professor Howard ThomasDeanLee Kong Chian School of Business Singapore Management University

DEAN’S MESSAGE

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SINGAPORE MANAGEMENT UNIVERSITY -

Singapore Management University is breaking new ground in the tertiary education landscape of Singapore. Since its incorporation in 2000, SMU’s undergraduate and postgraduate programmes have produced business leaders and creative entrepreneurs capable of excelling in our rapidly changing world. Its educational and administrative practices are modelled on world-class institutions, in particular the Wharton School of the University of Pennsylvania, which has played a key role in SMU’s development. SMU remains Singapore’s only national

university focused on providing broad-based business education. Today, SMU is home to about 8,000 students and has six schools – the Lee Kong Chian School of Business, School of Accountancy, School of Economics, School of Information Systems, School of Law, and School of Social Sciences – as well as more than 25 institutes, centres and labs. Within a few short years, SMU has achieved wide recognition and respect in Singapore, Asia and beyond.

25Institutes, Centres

& Labs

School of Accountancy Lee Kong Chian School of Business School of Economics School of Information Systems School of Law School of Social Sciences

6Prestigious

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8,000Students

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SINGAPORE’S DEFINITIVE BUSINESS SCHOOLBuilding on this momentum, the Lee Kong Chian School of Business is rapidly establishing its credentials as one of Asia’s top business schools. Established in 2008, the SMU EMBA values quality over quantity. Our selective approach ensures you receive unparalleled attention throughout the programme. Courses are taught by professors and practitioners selected from close to 300 faculty across SMU’s six schools. SMU actively engages the business community as recruiters, board members, donors, research partners and guest lecturers. We have built relationships with more than 2,000 current and prospective

recruiters, providing an unmatched connection to the business communities of Singapore and Asia.

The Lee Kong Chian School of Business was ranked 3rd in Asia by the University of Texas at Dallas’s worldwide business school rankings based on research contributions in the period 2007 to 2011.

SMU has earned the AACSB International (AACSB) and EQUIS accreditations within a year. We are one of only five schools in Asia to have achieved the coveted five-year EQUIS accreditation.

LEE KONG CHIAN SCHOOL OF BUSINESS -

in Asia by Top 100 World Rankings of Business Schools based on Research Contribution 2007 – 2011 (University of Texas, Dallas)

3rd300Faculty across

SMU’s 6 Schools

2,000Business Recruitersin Asia

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WHAT MAKES THIS PROGRAMME UNIQUE

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Riding on Asia’s rapid growth and great expectations for continued prosperity, SMU EMBA is designed especially for the global senior leader who is interested in business innovation and growth. With inputs from over 100 leaders in Asia, our curriculum integrates tried and tested practices with evolving principles and nuances of the region. It also aims at driving your personal growth through excellence in leadership, knowledge and application. Taught interactively in a dynamic city campus in Singapore with study stints in USA, India and China, SMU EMBA is a truly global education that brings out the modern leader in you - one who is practical, global, and socially conscious.

So – what makes the SMU EMBA programme unique?

Scan the QR codes to watch the video testimonials.

“The quality of the courses is good and all professors are experienced and professional. I have classmates from a diverse

background who are open, well-educated, and have

rich experiences. I have learnt a lot from them.”

Gao Wen Rui (China)

Manufacturing Director / Operations Director

Kraft Food China

“The SMU EMBA programme exposes me to the global business

world with its unique blend of study stints in four renowned universities across the globe. The programme has also given me both asian and

global perspectives on ways of doing businesses in these

strategic locations.”

Dr Obaid Alketbi (United Arab Emirates)

Director Of The Health Office Embassy Of

United Arab Emirates In Singapore

“I enjoy going through this process of being a student again.

The programme has given us a very good overview of how a company should

run and given me a lot of new ideas.”

Brigid Loh (Singapore)

Director/Partner New Eastern (1971) Pte Ltd

“The programme has changed how I view things and given me a way to think out of the

box compared to peers in my management. Doctors

in general think in a narrow, focused way; this programme

has taught me to take a multiple-prong approach.”

Dr Jack Tan (Singapore)

Director Coronary Care Unit

National Heart Centre Singapore

“We have the best brains in different industries coming

together and sharing insightful knowledge and experiences. On top of that we have world

class professors who make dry lessons interesting

for everyone.”

Marcus Lim (Singapore)

Director International Sales Crown Ltd

“Classes are enjoyable and professors have given me different perspectives and great insights into today’s

world of business.”

Kyaw Ni Khin (Myanmar)

Managing Director Asia Hospitality Company Ltd

“The SMU EMBA programme allows me to better understand

how others function within the organisation, and has also

allowed me to interact with other like-minded leaders within the

business community.”

Alan Ho (Singapore)

Director of Marketing Strategy and Planning

APAC Red Hat Asia Pacific

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Aside from being taught in a world class University with excellent location and supported by diverse and influential leaders, the following are features of our SMU EMBA programme – found in none other.

Programme Highlights- Accelerated Programme: 9 weeks over 12 months Accelerated, but not simplified. Our 9 weeks over 12 months programme is short yet condensed and relevant.

- Classes held in the USA (The Wharton School), India (Indian School of Business), China (Peking University) and Singapore (Singapore Management University) We have combined the best of four universities in one programme. Participants are exposed not only to the learning experience provided by four renowned universities, but also the culture and ways of doing business in these strategic economies.

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- Curriculum Co-Designed by 100 Leaders in Asia The SMU EMBA programme was launched in 2010 after connecting and consulting with over 100 senior business leaders in Asia. This ensures that our content remains business relevant and equips our participants with forefront business knowledge to tackle tomorrow’s challenges.

- Emphasis on Globalising Asian Businesses and Asianising Global Businesses At Singapore Management University, we understand the best of ‘Asian’ and ‘Western’ management practices. Our SMU EMBA curriculum is specifically designed to deliver this unique Asian blend of business and management insights to our participants.

Join us and learn how to take companies global, and turn change and paradigm shifts into growth.

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Chaired by Professor Rajendra K. Srivastava, Provost and Deputy President of SMU, the SMU EMBA Task Force set out to develop a programme that would arm senior business leaders with a global perspective and an Asian focus. Beyond in-depth research and feedback solicitation from various sources, the task force sought feedback from over 100 industry leaders across Asia through a series of round-table discussions held in various cities like Shanghai, Mumbai, Bangkok, Ho Chi Minh, Singapore and others.

Professor Rajendra Srivastava Provost and Deputy President (Academic Affairs) Singapore Management University

“To get to the top, you have to learn from those at the top of their game. SMU brings together a world-class faculty and pre-eminent business leaders with regional and global experience into the classroom. That’s a learning environment worth investing in.”

Pradeep Pant President Asia Pacific Mondelez International

“Rapidly evolving global business and economic trends demand that business leaders stay on the cutting edge of knowledge and best practices. SMU EMBA is a springboard for innovative ideas to keep you ahead in these challenging times.”

David Conner Director Oversea-Chinese Banking Corporation SMU EMBA Advisor

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SMU EMBA: CO-DESIGNED BY GLOBAL BUSINESS LEADERS

“The programme has been eye opening. I wasn’t sure what to

expect since I have been absent from tertiary education for 20 years.

After coming back this time around I wish I had done it sooner.

The teaching methods are extremely effective,

relevant and up-to-date.”

Thomas Meacham (Australia)

Director Emerging Markets Trading

Barclays Bank

“The SMU EMBA programme is newly designed and relevant.

It has an Asian focus which will be the global growth engine

for the next 20 to 30 years.”

Ken Hung (Hong Kong SAR)

Head of Group Business Munich Management Pte Ltd

“The SMU EMBA is a global programme amongst

some of the best business schools in the world. We have

highly prepared Professors as well as very stimulating interactions coming from

classmates with very different backgrounds.”

Marcello Bonora (Italy)

Group Chief Financial Officer Aircraft Support Industries Pty Ltd

“In this EMBA programme I can find a lot to compensate my

development area especially those courses which correlate with the

business part and take it to an integrative and strategic level.

I think that one really helps me in my future career development.”

Meng Yuan (China)

Associate HR Director Talent & Organisation

Effectiveness and Sales BHR head

Mondelez International (formerly Kraft Foods China)

“I was impressed by the transformation of my CEO after

he attended the SMU EMBA programme. I wanted to be part of that transformation!”

Grace Lim (Singapore )

Chief Financial Officer KK Women’s and

Children’s Hospital

“The SMU EMBA programme will help me to enhance my capability to excel further in my career and increase my confidence level to be in the next line of the senior

management team.”

Hajah Dayang Normah Binti Haji Ismail

(Brunei Darussalam) Deputy Chief Operating Officer Bank Islam Brunei Darussalam

“The programme has been intense and without you knowing it,

it’s over! The course and my course mates have given me a

totally new perspective of seeing issues at hand. The friendship built

will never be forgotten.”

Vicky Wong (Singapore)

Deputy CEO (Industries) National Trades Union Congress

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Curriculum Designed for Immediate Impact- The EMBA curriculum has been designed for immediate impact. The opportunity for individual project selection allows the students to self select the emphasis of their curriculum.

- Students immerse themselves in the business, political, social and legal issues of four separate countries as they study problems and issues unique to the business environment.

- In keeping with the pedagogy at SMU, the EMBA curriculum is practically oriented, embracing the ideas of SMU’s visionary leaders, while melding them with the tried and true approaches of the world’s top schools.

- Blending scholars from our partner institutions, with our Singaporean-based internationally trained faculty, this programme is designed to provide the richest and most comprehensive curriculum in Asia.

- With a great breadth of speakers, the “Industry Insights” seminar series has focused on providing timely insights into regional issues and their impact on markets and society.

Innovative Programme Delivery- The programme schedule allows candidates to continue their careers while pursuing their degree.

- A 12-month programme design enables candidates to complete their studies in a reasonable period of time and to rapidly re-energise and expand their skill set.

- Beyond classroom learning, students are encouraged to apply their knowledge and develop lifelong learning through the intense mix of instructional activities with project-based learning.

Eugene Tan, Assistant Professor of Law, Nominated Member of Parliament

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Michael Benoliel Associate Professor of OBHR (Practice), Ed.D., George Washington University

Adel F. Dimian Associate Professor of Management (Practice), PhD, North Dakota State University

WORLD-CLASS

Rajendra K Srivastava Provost and Deputy President (Academic Affairs), Professor of Marketing, PhD, University of Pittsburgh

Shurojit Chatterji Professor of Economics, Ph.D in Economics, SUNY at Stony Brook

Srinivas K. Reddy Associate Dean, Lee Kong Chian School of Business, Professor of Marketing, PhD, Columbia University

Eugene Tan Assistant Professor of Law, J.S.M., Stanford University

Tan Hwee Hoon Associate Professor of OBHR, PhD, Purdue University

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Ann Florini Visiting Professor of Political Science PhD, University of California

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FACULTY

Jeremy Goh Associate Professor of Finance, PhD, Washington University

Benedict Koh Associate Dean, Lee Kong Chian School of Business Professor of Finanae (Education), PhD, University of Pennsylvania

Themin Suwardy Associate Dean, School of Accountancy, Associate Professor of Accounting (Practice), PhD, Monash University

Augustine Tan Professor of Economics (Practice), PhD, Stanford University

Howard Thomas Dean, Lee Kong Chian School of Business, LKCSB Chair in Strategic Management, PhD, University of Edinburgh

Philip C. Zerrillo Dean, Postgraduate Professional Programmes. PhD, Northwestern University

Prominent Faculty with Passion

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Rahul Kapoor Assistant Professor of Management Ph.D. in Management, INSEAD, France

Senthil Veeraraghavan Professor of Operations and Information Management Ph. D. Carnegie Mellon University

PROFESSORS AT WHARTON

Cai Hongbin (Dean) Guanghua Sch of Mgt PhD, Economics, Stanford University

Zhou Li-An Professor of Applied Economics Ph.D., Economics, Stanford University

Ma Li Associate Professor of Organisational Management Ph.D, Business Administration Washington University

Jiang Guohua Professor of Accounting PhD, Accounting, University of California Berkeley

Zhang Wei Professor of Healthcare Policy PhD Healthcare Policy, Harvard University

Cai Jian Professor, Management Science and Engineering Ph.D, Uni of Southern California

PROFESSORS AT PEKING UNIVERSITY

Prashant Kale Associate Professor of Strategy PhD, Management Wharton School of Business

Erika Hayes James Associate Professor of Business Administration PhD, University of Michigan

PROFESSORS AT INDIAN SCHOOL OF BUSINESS

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INDUSTRY INSIGHT SERIES

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Choo Chiau Beng CEO, Keppel Corporation Limited, Chairman, Keppel Offshore & Marine Ltd, Singapore

Michael Drake Regional Managing Director, TNT Asia Pacific, Singapore

Jonathan Asherson Regional Director, South East Asia, Rolls-Royce Group, Singapore

Gregory Lee Regional President and CEO, Samsung Asia Pte Ltd, Singapore

Pradeep Pant President, Asia-Pacific Kraft Foods, SMU EMBA Advisor, Singapore

Dave Stangis Vice President, Corporate Social Responsibility (CSR), Campbell Soup, USA

GV Prasad Vice Chairman and Chief Executive Officer, Dr Reddy’s Labs, India

Srini Raju Chairman, Peepul Capital

Liang Zhiping CEO, China Telecoms, China

Tan Suee Chieh CEO, NTUC Income Insurance Co-operative Limited, Singapore

Scott Gordon Co-founder and President of Gordon Global Associates, USA

Jayanthi Natarajan Honourable Minister, Indian Minister of State for Environment and Forests, India

Shawn Warren President, Kraft Foods China, China

Dr Arjun Kalyanpur CEO, Teleradiology Solutions, India

Dr Anil Menon President Globalisation and Smart+Connected Communities, Cisco Systems Inc, India

Richard Eu Group CEO, Eu Yan Sang International Ltd, Singapore

Peter Ter Kulve Executive Vice President, SEA & Australasia, Unilever, Singapore

Liak Teng Kit CEO, Alexandra Health System / Khoo Teck Phuat Hospital, Singapore

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Ms Jeanette Wong (Chairperson), Group Executive, Institutional Banking Group, DBS Bank Limited

Mr Jonathan Auerbach Managing Partner, McKinsey & Company, Southeast Asia

Dr Beh Swan Gin Permanent Secretary, Ministry of Law

Mr Vicky Bindra President, Asia/Pacific, Middle East & Africa, MasterCard Worldwide

Mr Chay Yee Meng Chairman, Autoscan Technology Pte Ltd

Mr Chong Lit Cheong Chief Executive Officer, Regional Investments, CapitaLand Limited

Mr Bill Chua Teck Huat Managing Director & Head, Global Financial Institutions Group, United Overseas Bank Limited

Mr Boris F.J. Collardi Chief Executive Officer, Bank Julius Baer & Co. Ltd

Mr David Conner Director, Oversea-Chinese Banking Corporation Limited

Ms Maureen Derooij Regional Head, Singapore & South East Asia, SME Banking, Standard Chartered Bank

Mr Fermin Diez Senior Partner, Regional Business Leader, Asia Pacific Human Capital Mercer (Singapore) Pte Ltd

Mr Gay Chee Cheong Director, Hyflux Limited, Chairman, Radcliffe Invertron Pte Ltd

Mr Edmund Lin Senior Partner & Director, Bain & Company

Professor Ivy Ng Group Chief Executive Officer, Singapore Health Services Pte Ltd (SingHealth)

Mr Ronald Ong Managing Director/Chairman/CEO, SE Asia, Morgan Stanley

Mr Girija Pande Executive Chairman, Apex Advisors Pte Ltd

Mr Pradeep Pant President, Asia Pacific Mondelez International

Mr Ron Sim Founder and CEO, OSIM International Ltd

LEE KONG CHIAN SCHOOL OF BUSINESS

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CLASS PROFILESMU EMBA INTAKE III

Total class size: 35

Mgr/SM

14%

VP/GM

17%C-Suite Executives

69%

Professional Designation

42 34–54Average Age Age Range

43:57Gender Ratio (Male:Female)

20Average Working Experience Percentage of Singaporeans

64%10No. of Nationalities

Represented by Australia, Brunei, China, Hong Kong, India, Italy, Myanmar, Netherlands, Singapore, UAE

Industry Sectors

• Banking & Finance• Distribution & Transportation• Education • Entrepreneurship• Financial & Insurance • Government & Non-Profit • Information & Communications

• IT & Computer Systems• Manufacturing • Marine & Shipbuilding• Pharmaceutical & Healthcare• Real Estate• Semiconductor• Shipping• Trade Union • Wholesale & Retail Trade

Ratio Self-support : Co. Sponsored

23:77

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Learning More Than You Are Taught:Business education can take many forms. Here at Singapore Management University, we believe that there are three major steps in the learning process

1. Exposure and recognition

2. Practice and application

3. Synthesis, discovery and adaptation

Exposure and recognition is a first step in the learning process. Participants will be exposed to many of the leading theoretical and business practices of this region. Exposure and recognition lead to a level of knowledge that allows one to understand concepts and their potential power.

Our Executive MBA is designed to go beyond providing exposure and disseminating the knowledge of today’s latest theories and trends. Over and above these capabilities, our programme seeks to provide opportunities for students to apply those theories to problems that they face in their day to day business lives.

Through application and problem solving, participants have the opportunity to synthesise seemingly disparate theories and evaluate the potential merits of each.

It is through this application and synthesis that we go beyond what we are taught. We then begin to create a knowledge structure that enhances performance and decision making in a complex environment, allowing our graduates to continually create the knowledge they need.

SMU EMBA YOUR LEARNING PROCESS

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“You’ll find that there’s a lot of synergy learning from each other from different industries and countries. You learn how to do business overseas but at the same time you also get to learn about their styles of working. You also gain insights from their perspectives, like a CFO would share with you why a financial statement is so important, so you gain from each other’s experiences.”

Jessie Leow (Singapore) Executive Director - Benefits Howden Insurance Brokers (S.) Pte. Limited

Learning is a process – the goal is to learn more than you are taught- The classroom sessions have been designed for students to learn frombeyond the classroom by exposing them to real-life issues.

- Issue-based projects, work teams and individual study are designed to enhance synthesis and improve decision making skills.

Scan the QR codes to watch the video testimonials.

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CURRICULUM:

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An Innovative Curriculum

Crisis Management & Advocacy*

Innovative & Growth Management*

Negotiation & Conflict Resolution*

Managing Change Agility

Corporate Finance

Financial Report & Analysis

Corporate Governance & Ethics

Business Acumen & Integrity

Agile & Disruptive Strategy* Managerial Economics Operations & Supply Chain Management

Strategic Marketing Management

Executing Strategy

Strategic Initiative Project*

Sustainable Performance

Leadership & Vision

Political Economy: Global & Regional

Contemporary Issues in Asian Business

Global Perspective

Network & Alliance Building*

Raising Capital & Resource Management*

Resource Development

Leading in a Global Environment

Corporate Strategy in a Global Environment

* - Specifically designed for SMU EMBA

Speaker Series on Corporate Social Responsibility & Project*

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MANAGINGCHANGE & AGILITY

SUSTAINABLEPERFORMANCE

LEADERSHIP & VISION

GLOBAL PERSPECTIVE

RESOURCEDEVELOPMENT

BUSINESS ACUMEN & INTEGRITY

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Leadership & VisionA global perspective is important. But to be useful, Asia’s future leaders will need to be able to synthesise their perspective into a vision that can be articulated and communicated in a manner that will inspire their organisations.

Business Acumen & IntegrityThere is no substitute for understanding the world of business. Tomorrow’s leaders, like today’s, will need a solid knowledge platform and an internal compass that allows them to ply their trade in a forthright and efficient manner.

Global PerspectiveTo continue to grow it will be necessary to look beyond one’s comfort zone and cultivate markets that may not be apparent today.

Managing Change & AgilityOne thing that is certain is change! The firms that will succeed will be those that have the talent to recognise when it is time to change and how to effect meaningful and useful change. Nowhere will this be more important than in Asia as growth brings about a series of challenges that necessitate dynamic leadership.

Sustainable PerformanceBuilding processes, policies and procedures that are sustainable, implementable, traceable and repeatable is essential to executing one’s vision.

Resource DevelopmentGreat leaders will need to excel at acquiring and developing the resources needed for success. Knowing how to develop and retain resources is essential to the growing enterprise.

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COURSE DESCRIPTIONSLeading in a Global EnvironmentOrganisational leaders need to sustain business growth, manage associates, and harness passion in the face of adversity. This course will allow you to reflect upon your leadership qualities and develop a personal leadership action plan to further your individual, team and organisational effectiveness. Through self-awareness exercises, case studies of successful leaders and recent leadership research, you will be empowered to take charge and be a high-performance leader.

Corporate Strategy in a Global EnvironmentCorporate Strategy in a Global Environment considers the strategy of the firm as a whole, and the interrelations between different divisions. The course will analyse the dynamic forces driving globalisation, how they shape competition, and the critical role of strategy in the success of enterprise operations. This module provides tools and frameworks to assess the global dynamics of industries, with specific focus on how resource availability and macro-environmental constraints of a region affect operational strategy and corporate governance.

Leadership & Vision

Mr Choo Chiau Beng CEO, Keppel Corporation Ltd, Chairman, Keppel Offshore & Marine Ltd, Singapore, addressing the students in January 2012

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SingaporeSingapore is a vibrant city, rapidly becoming the major commercial hub in Asia attracting hundreds of multinational corporations. Its focus on technology, innovation, finance and services has made it one of the fastest growing economies in the world. Singapore Management University, located in the heart of the business district, a leading university in Asia focused on business education and research, will be your home during the segments in Singapore.

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Political Economy: Global and RegionalThis course aims to provide leaders with conceptual tools and frameworks that allow systematic thinking about environmental factors that restructure companies, industries, competitive balance and countries. Discover tools used for analysing countries, systems, trends, stakeholders, scenario developments, regional competitive impact, investment risk and potential return assessment. The objective is to assess potential shifts in stakeholder power within an industry or country, and suggest appropriate responses to these changes.

Contemporary Issues in Asian BusinessManaging across the diverse borders, economies, legal systems and cultures of Asia can often present unique problems for regional managers. This module will present dimensions of culture, politics, and economics as well as a host of other elements with the intention of transforming students into effective cross cultural managers, leaders and negotiators.

Managerial EconomicsInvestigate the principles of economic decision making with elementary tools from probability theory. This course serves as the foundation for later coursework in finance. Topics include product pricing, the distinction between marginal versus average revenue, and risk-adjusted rates of return.

Corporate FinanceLearn to select and finance the right investment opportunities with modern techniques of portfolio theory that enable managers to appropriately value their firm’s assets. The motivation and implications of corporate events such as recapitalisations, public offerings, leveraged buyouts, equity spinoffs, mergers, and acquisitions will also be examined.

Financial Reporting & AnalysisThis module provides students with an overview of the various elements involved in financial statements, from the point of view of the shareholder. It covers the measurement of assets and liabilities and the recognition of income and expenses as well as managerial techniques for analysing financial statements.

Corporate Governance & Ethics Ethics and social responsibility is of utmost importance in today’s corporate world. This module aims to create an understanding of how and why the reputation and success of organisations are increasingly and intricately linked to the level of ethical conduct, social responsibility and accountability to stakeholders. It also looks at the ways that society and governments expect corporations to behave - with regards to ethics and social responsibility.

Business Acumen & Integrity Global Perspective

Jayanthi Natarajan Honourable Minister, Indian Minister of State for Environment and Forests, India, addressing our students in November 2011

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Philadelphia, USAPhiladelphia in the State of Pennsylvania is the fifth-most-populous city in the United States. It is a city rich in culture and filled with over 300 years of American history. It is the city of Benjamin Franklin and the Liberty Bell and famous for its Philly Cheese Steak. The Wharton School, one of the top business schools in the world, will host you for a week.

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Resource Development

Network & Alliance BuildingInter-organisational relationships and cooperative business ventures have become central to competitive strategy as firms look to attain outcomes from partnerships that they cannot attain individually. As a result, the study and execution of alliance strategies is of central value to the modern firm. This module will examine what alliances are, why companies use them, how they are designed and managed, and what effects the spread of cooperation has on competition.

Raising Capital & Resource ManagementDiscover the decision frameworks financial professionals use to construct a company’s optimal capital structure. Obtain a thorough understanding of the strategic considerations involved in raising funds for investments. Find out how capital structure decisions at the company level influence project decisions at the departmental level. This course will explain how characteristics of capital markets impact the process and prospects of raising capital. This course will help you gain a more complete understanding of corporate restructuring, mergers, acquisitions and bankruptcy. Enterprise resource management provides an overview of how resources can be better managed to satisfy customers’ needs through integration of business operations.

Crisis Management & AdvocacyThis module will provide you with a fundamental understanding of crisis management, risk communications, media relations, and public opinion research techniques. You will be provided with the knowhow to anticipate, manage and control possible real-world controversies. You will also learn to deploy various tools of policy advocacy and apply them in a real world context.

Innovation & Growth ManagementThe focus of this module is to provide an in-depth exposure to the process of starting and scaling an enterprise from the idea and business plan stage into that of a company. You will develop a start-up idea by formulating and executing a research project, which includes, assessing and validating market opportunities; developing an actionable business plan and pitching to investors. You will learn how to set up the right management team for the new enterprise. The class will provide you with exposure to how integrative entrepreneurial execution can be successfully utilised in a variety of career and work context.

Negotiation & Conflict ResolutionThis highly interactive course will focus on the dynamics of negotiation and on building personal and organisational negotiating capacity. You will learn various negotiation techniques, design deals that create value and optimal agreement, think and act strategically in team and multiparty negotiations, understand the universal principles of persuasion, and learn to influence your counterpart negotiators from different cultures effectively. The conflict resolution segment will introduce you to the core dynamics of conflict and its effective management. The same segment will then focus on mediation as a widely used and practical resource in dealing with conflicts. Agile & Disruptive Strategy

Company failures appear even more prevalent in difficult times. Whether these difficult times arise from changing economies, changing industry landscapes, or direct competition, they yield the same results: failure to meet stakeholder expectations. We shall look at how successful strategies often lead to inertia, preventing companies from reacting to change. This course examines the importance of having agile strategies, agile structures, and agile people in today’s complex environment and key approaches to developing and executing agile strategy in a disruptive environment.

Managing Change & Agility

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Hyderabad, IndiaHyderabad is the 2nd best Indian city for doing business, according to the recently published World Bank Report. It is home to some of the prominent information technology, biotechnology, pharmaceuticals and infrastructure companies in the world. Its heritage dates back to over one half a millennium and it is home to some of the most spectacular examples of Indian architecture. You will spend a week at the Indian School of Business, one of the top business schools in India.

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Strategic Initiative ProjectStrategic Initiative Project (SIP) is an approach that challenges you to learn through immersion in a real problem. It is a format that develops problem solving strategies and sector knowledge bases and skills by placing you in the active role of problem-solvers confronted with an ill-structured situation that simulates the kind of problems you are likely to face as managers in complex organisations.

SIP makes a fundamental shift – from a focus on teaching to a focus on learning. The process is aimed at using the power of authentic problem solving to engage you and enhance your learning and motivation. There are several unique aspects that define the SIP approach: Learning takes place within the contexts of currently occurring tasks, issues, and problems. That is, these are truly real-world concerns.

Speaker Series on Corporate Social Responsibility & ProjectCorporate Social Responsibility (CSR) is being embraced by more companies today than ever before. We see more companies redirecting resources away from traditional advertising towards social responsibility campaigns. Social responsibility is embraced by firms in a broad spectrum of ways from ad hoc activities, to strategic partnerships, to business model integration. This speaker series on CSR will host thought leaders who can bring a multitude of issues to light, and address the issues in the Asian context. The class will be divided into groups and each group will submit a CSR Project at the end of the programme.

Operations & Supply Chain ManagementThis module will focus on how organisations maximise their resources efficiently. You will study how important it is to integrate your suppliers, vendors and customers as part of your internal process. Topics include the use of technology, process management and change management as an integral part of your organisation’s success.

Strategic Marketing ManagementIn this course, you will gain an understanding of strategic marketing by addressing key challenges associated with aligning marketing activities with corporate strategy. It will provide frameworks, concepts and tools necessary to ensure that marketing organisations are focused on the appropriate and measurable activities that drive business results. It also explores strategic opportunities and threats associated with the management of customer relationships.

Executing StrategyThe execution of a strategy is multi-stepped and often complex and interconnected with the various functions of an organisation and also its environment. This course will discuss the strategic planning process, with an emphasis on the steps leaders must take to ensure a strategy is planned, communicated and executed to deliver results intended.

Sustainable Performance

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Beijing, China Beijing, the capital of China, hosted the 2008 Olympics with spectacular success. It is home to 26 Fortune Global 500 companies, the third most in the world, behind Tokyo and Paris. Peking University, one of the top 2 universities in China, will be hosting you.

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PROGRAMME CALENDAR

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Schedule subject to changes.

2014 2015

1 week

India 10–15 Nov

1 week

China 9–14 Mar

2 weeks

Singapore 5–17 May

1 week

USA 7–12 Jul

1 week

Singapore 15–20 Sep

1 week

Singapore 5–10 Jan

2 weeks

Singapore 27 Apr–9 May

“The SMU EMBA programme gave me a different perspective to issues

surrounding my organisation and the healthcare industry as a whole.

It helped me understand the viewpoints of private parties/organisations in their approach to engaging in collaboration

with public sector organisations.”

Dr Tung Yew Cheong (Singapore)

Consultant & Head Toa Payoh Polyclinic

National Healthcare Group Polyclinics

“I like the way the programme is accelerated into weeks and we can

go back to our normal work after each intensive week. I believe making this

great bunch of friends in the EMBA will help me in my professional work, as I

can always approach my friends from the EMBA class for advice.”

Tan Choon Ngee (Singapore) Group CEO

aZaaS Group of Companies

“The professors have been great in sharing their knowledge and

provoking us to think deeper into the subjects and how they could relate

to our work. The mix of the class is, I guess, the winning formula –

so diverse in thoughts and experiences, yet so energetic.”

Ng Swee Meng (Singapore)

Finance Director Asia Pacific

Afton Chemical Asia Pte Ltd

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APPLICATION INFORMATION

- SMU is seeking well-rounded students who will be leaders in their company, industry, government and nation.

- The SMU EMBA is intended for those who enjoy a rich and collaborative learning environment.

- Our students will come from diverse industries and diverse countries throughout the region and the globe.

- Located in close proximity to almost 65% of the world’s population, SMU graduates have the opportunity to impact the prosperity and well-being of a substantial part of our world.

Our StudentsThis programme is tailored for top talents across Asia and the globe who endeavour to become innovators and captains of their industry. The SMU Executive MBA is intended as an initiating point for a meaningful peer to peer experience and a lifelong business network

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DETAILSAPPLICATION

DETAILS- Demonstrated exceptional leadership potential, strong management skills and the intellectual capacity required to complete our rigorous programme.

- Bachelor’s degree or equivalent professional qualification.

- Suggested 10 years of work experience.

- GMAT or SMU Admission Test.

Admission Requirements Ideal applicants will have:

Application DeadlinesWe process applications in 3 rounds. The deadlines for the class starting May 2014 are as follows:

• Round 1 / 30 September 2013 • Round 2 / 31 December 2013 • Round 3 / 28 February 2014

We recommend that online applications are completed by these deadlines so that they can be reviewed by the admissions committee. Completed applications received in between deadlines will be processed and reviewed within two (2) weeks. The SMU EMBA programme starts on 6 May 2014. Completion is in May 2015 and graduation is in July 2015.

Programme FeesApplication / S$200 (non-refundable)

Tuition Fees / Tuition fee is S$98,000 (exclusive of GST), or S$104,860 (inclusive of GST). Tuition fee includes study materials, meals during residential segments and accommodation in USA, India and China.

S$10,000 to be paid upon acceptance

S$32,000 by 31 March 2014

S$32,000 by 30 September 2014

S$30,860 by 31 January 2015

Other expenses excluded from the programme and to be borne by participants: accommodation in Singapore and all airfares.

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PROGRAMME AT A GLANCE

Name of ProgrammeSingapore Management University Executive Master of Business Administration

Programme DesignBy more than 100 Senior Leaders Across Asia

Exclusively Designed ForOwners, Operators, Politicians and Senior Leaders

Schedule- Residential segments in Singapore, USA, India and China- 9 weeks in total, over 12 months (May 2013–May 2014)- There are two 2-weeks and five 1-week residential segments in modular format- Designed to suit your busy schedule while you continue with your full-time business and career

Admission Requirements- You will have demonstrated exceptional leadership potential, strong management skills and the intellectual capacity required to complete our rigorous programme- Bachelor’s degree or equivalent professional qualification- Recognised achievements- Age of 30 and above- GMAT or SMU Admission Test- Rich work experience

Fees- The application fee is S$200 (non-refundable).- Tuition fee is S$98,000 (exclusive of GST), or S$104,860 (inclusive of GST). Tuition fee includes study materials, meals during residential segments and accommodation in USA, India and China.- 1st payment / S$10,000 to be paid upon acceptance- 2nd payment / S$32,000 by 31 March 2014- 3rd payment / S$32,000 by 30 September 2014- Final payment / S$30,860 by 31 January 2015

Other expenses excluded from the programme and to be borne by participants: accommodation in Singapore and all airfares.

Programme Calendar

Application Deadlines- Round 1 / 30 September 2013 - Round 2 / 31 December 2013 - Round 3 / 28 February 2014

1 week 1 week2 weeks 1 week

Singapore 5–17 May

USA 7–12 Jul

Singapore 15–20 Sep

India 10–15 Sep

2014

China 9–14 Mar

Singapore 27 Apr–9 May

2 weeks1 week 1 week

Singapore 5–10 Jan

2015

Schedule subject to changes.

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CONTACT USFor programme details and information sessions, or to schedule an appointment,

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TACT US

CLASS OF SMU EMBA INTAKE III

Call +(65) 6808 5191 +(65) 6808 5178

Email emba@smu.edu.sg Visit www.smu.edu.sg/emba

Please scan this image with a QR Reader App to read more about the SMU EMBA from our website.

SMU Executive MBA Office of Postgraduate Professional Programmes Singapore Management University Administration Building, 81 Victoria Street, Singapore 188065

www.smu.edu.sg/emba emba@smu.edu.sg +(65) 6808 5191, +(65) 6808 5178