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Page 1: #SMWHH2017 - International Social Media: Content Marketing Learnings from around the world

Jannis Rudzki-Weise #SMWHH

International Social Media: Content Marketing Learnings from Around the World

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https://youtu.be/irRglVyqvFc

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Der Start: die wichtigsten Zahlen in Mexiko

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Build content around a brand,

not about it.

- Rebecca Lieb, Altimeter Group

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Content x

Context x

Community

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Content

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Document, don’t create.

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#AskJavier

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https://youtu.be/-0s49_PRsdA

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https://youtu.be/aCqopbLZ6Tk

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https://youtu.be/yaJZKalAR7M

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Context & Community

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Die Macht der Marken hat nichts mit ihrem Content zu tun, sondern mit den Usern,

die die Inhalte verbreiten.

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Findet die Augen und Ohren: Aufmerksamkeit ist das Einzige was

zählt.

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Präsentationstitel Datum 20

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Präsentationstitel Datum 21

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Love your Elite 1%: investiert Geld in

Vertrauen und Beziehungen, nicht in Traffic.

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It’s Social Media, not Sales Media. You can’t do social,

you have to be social.

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Danke, #SMWHH