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What is Social Learning?

• Social learning, is all the learning done outside of formal training, such as classroom training and other tracked and managed online education. Also known as informal training.

• It happens as a formation of communities of people sharing common interests, to share information which remains largely untracked and unmanaged activity.

The Trend

• Large organizations consider this informal sharing of information to be the largest part of learning process. So companies enhance these activities and harness the power.

• Building communities around common interests, sharing, rating, ranking, tagging, commenting, one-on-one and group dialogue, blogging, tweeting and collective authoring take place in this new learning world.

• And people love it.

Why Social Learning?

The benefits of social learning strategies:

• To promote business collaboration and informal learning environments in which multiple groups share ideas, opinions and knowledge.

• The break down communication barriers that often emerge between different groups, time zones, and locations.

• To enable employees to share their unique expertise with one another through crowd sourcing, thus enhancing the skills of colleagues.

• To enhance the transfer of knowledge throughout the organization.

Companies need to adopt new technologies and take advantage of the strengths of neomillennial workers who network, multitask and share valuable information organizationally with the proper tools.

A successful social learning enterprise:

• is transparent in all activities• remains pro-active• keeps everyone informed• provides multiple feedback

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Social Learning and the WEB

With the evolution of web we see online learners and they are surrounded by the digital world, as a result have developed new ways of understanding, learning and processing new information.

In the past, attaining "full social interaction" required students and teachers to be tied to a physical space-such as a traditional classroom.

But as the web-based and other technologies have evolved, students and teacher alike are achieving many of the social benefits of social interactions in synchronous and asynchronous Web-based learning environments.

The Always-On Generation• 74% use IM every week• 94% surf the Web for

homework help• 41% use IM or e-mail to talk

to teachers• 30% have used IM to find

new friends

Neomillennial learners

Those born after 1982.

Online learners have grown up by the digital world, and as a result have developed new ways of understanding, learning, and processing new information.

They have grown up with the Web, are “always-on,” and expect toutilize technology in their learning.

User Experience & Social Learning

It is time to refine the understanding of instructional design for new content delivery to meet the expectations of today’s learners as well as closely aligned it to the learning objectives.

It is required that we adopt new social networking technologies and integrate them into the end user’s experience and learning style.

ClearStructure

Intuitive

Supportive

Accessible

Engaging

Efficient

Simple


Questions to ask:

• How will the use of any particular social media element help the student achieve full cognitive development?

• How will the use of social media support neomillennial learning styles?

• How will the use of social networking technologies facilitate learning situated in a social context?

• What steps as a designer we can take to help users decide which links will meet the users' expectation for that link?


How Users Read Text on the Web

• Highlighted Keywordshypertext links serve as one form of highlighting; typeface variations/Color

• Meaningful sub-headingDo not use “clever” sub-headings; the user doesn’t have time to decipher your intended meaning

• Use one idea per paragraphusers skip over additional ideas and/or scan the text for the necessary information

• Less is more on the web use half the word count(or less) than conventional writing

• Use an inverted pyramid stylestart with conclusion, then provide more details

J. Morkes and J. Nielsen, Applying Writing Guidelines to Web Pages, 1997. Retrieved March 14, 2005 from www.useit.com/papers/webwriting/rewriting.html


Navigation Structure

• Language • Design• Meeting Users

Expectations

J. Garrett, The Psychology of Navigation, Digital Web Magazine, 2002. Retrieved March 25, 2005 from http://www.digital-web.com/articles/the_psychology_of_navigation


• Users look for specific words to conceptualize their mental image as their target

• Users look for similar word usage for clues on which links will lead them to new information

• Users will mentally flag link that reassure them they are on the right path


• Language • Design• Meeting Users Expectations


• Location of links denotes importance. E.g., a link located at the top of a web page denotes importance.

• Users will try to extract all the information they can from the visual treatments of links, web page design and content

• Links that are visually clustered together are viewed as conceptually related




• Effective use of language, visual design, and vocabulary may override users’ preconceived mental image

• Designers need to “predict” what content users are expecting to find by clicking a link

• Users have experience on the web and are looking for conceptual similarities




Gardener’s Multiple Intelligence

• THINKING • SENSATIONAL• COMMUNCATIONAL• NATURALIST

MI Descriptions Source: (http://en.wikipedia.org/wiki/Multiple_Intelligence)




Verbal-Linguistic: To do withwords, spoken or written. Peoplein this area are generally good atwriting, oration, and learningfrom lectures.

Social Software:• Self-Publishing• Wiki• Podcasting• Virtual Learning Environments (VLE)• RSS/ATOM• eMail

Resources:Blogger, Type Pad, Yahoo! 360, Wikipedia, Odeo, iPodder, Moodle, Bloglines, FeedBurner, IMs




Logical-mathematical: To do withnumbers, logic, and abstractions.Those who favor this intelligencegenerally excel in math andcomputer programming.

Social Software:• Wiki• Asynchronous newsgroups• Social Bookmarking

(organizing/structuring information)• iPod

Resources:Wikipedia, WikiBooks, Yahoo Groups, Google Groups, BlinkList, Furl, Yahoo myWeb2.0, Pod2Go.




Visual-spatial: To do with vision and spatial judgment. Such people excel in art or engineering.

Social Software:• Photo Social Networking• Create Multimedia• Games• Instant Messaging

Resources:Flickr, Snapfish, Picasa, Apple iMovie, Odeo.com, Creative Commons, Funbrain.com, PBSKids.com, IMs




Body-kinesthetic: To do with coordination, movement, and doing. These people tend to learn better by doing things and interacting.

Social Software:• Social Bookmarking• Online Gamers• Instant Messaging• Multimedia

Resources:Tapped-In, Blink List, Furl, De.Lico.us




Auditory-musical: To do with hearing. Music helps them work better, and helps them learn better from lectures.

Social Software:• Podcasting• Audio-Blogging• Audio Books• iPod• Voice Messaging

Resources:AudioBlogger, Audible.com, iTunes, YackPack




Interpersonal-communications:To do with interaction with others. Tend to learn better in discussions.

Social Software:• Synchronous Learning• Communities• Instant Messaging w/VOIP• Asynchronous Newsgroups• Wiki• Self-Publishing

Resources:Tappin-in, ParaChat, HaloScan, KwikiKwiki, PBWiki




Intrapersonal-communication:To do with oneself. Tend to learn better in self-regulated learning activities.

Social Software:• Newsgroups• Social Bookmarking• Wiki• Podcasts

Resources:Blackboard, SocialText




Nature: People in this category are not only good with life but also with the various functions of it and mechanisms behind it.

People in this group tend to end up in biology, or environmental oriented careers

Social Software:• Newsgroups• Photo Social Network• Self-Publishing• Social Bookmarking• Multimedia• Podcasting

Resources:All resources covered previously

Social Leaning Portals

“an information space through which people can communicate . . . by sharing their knowledge in a pool.”Tim Berner-Lee

Conclusion

However, as user experience designers it is mandatory to be careful not to use social networking for the sake of using social technology. And keep in mind how the use of any type of technology element can support social learning—individually or as a collective group.

The neomillennial “always on” student will control the how, what, and when a task is completed.

Thank you!

Sandeep Rathod.User Experience Architect

Mumbai | Bangalore | IndiaCell: +91 9916690976

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