Somepal Referral Marketing Program
Reward customers for sharing promotional content in social media
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The idea behind Somepal stems from a concept called ”Social capital as currency” which states that consumers could pay for goods and services with their social capital aka by promoting a brand to their friends in social media.
Pioneer brands were leveraging this concept around the world, examples can be seen here:• http://vimeo.com/89088147 Kellogs example of Social currency in marketing• http://vimeo.com/91926217 Daisy Marc Jacobs Example of Social currency branding• http://vimeo.com/95500500 Starbucks tweet a coffee to a friend• http://vimeo.com/95500369 Good Deed Store (Held accountable by Facebook status)• http://vimeo.com/95500428 Amex Twitter sync to save
THE PROBLEM
. . . We really loved the concept and wanted to offer social currency marketing to our clients. But we couldn’t find a way that didn’t cost a fortune and didn’t require a seperate pop-up shop, a special event or massive infrastructure projects. We wanted to make social currency main stream and this meant that it needed to be easy for brands to start accepting social currency and extremely simple for consumers to use it.
THE IDEA AND CONCEPT
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Somepal referral marketing programs reward customers for sharing promotional content to their friends in social media. They are easy for companies to implement and even easier for consumers to use.
THE SOLUTION
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Somepal Peer-To-Peer Referral Marketing
Reward customers for sharing promotional content in social media
If Dave likes it, maybe I will too!
What’s this?
I’ve been looking for
this!
I want to try that!
1. Homophily:Peer groups are formed by homophily meaning that individuals have the tendency to associate and bond with similar others.2. Targeting:This creates a unique opportunity to turn customers friends into a targeted acquisition channel filled with potential customers.
3. Social proof:• 84% of consumers trust recommendations from their friends (Nielsen)• 68% of consumers trust opinions posted online (Nielsen)• People trust recommendations from friends 7X more than traditionaladvertising (Nielsen)• Nothing accelerates a purchase decision faster than a word-of-mouthendorsement from a peer whose only agenda is to help (Gartner)
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DETAILED SOMEPAL PROCESS
Test & ImproveGo LiveFeedback
LoopCampaign ProposalAnalysisAudience
ReseachNeeds
Discovery
Description:We work with our clients to understand their business model we then want to understand who their customers
are so that we can deliver truly great value to our clients with customer segmented campaigns. We believe in
data-based decision making in order to continuosly improve campaign results.
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SOME OF OUR PARTNERS
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Referrals count Cost per 1000 counts Discount % Total Price €Below 10,000 100€ 0% 0€ - 1,000€10, 001 - 20, 000 80€ 20% 800€ - 1,600€20, 001 - 30, 000 70€ 30% 1,400€ - 2,100€30, 001 - 40, 000 65€ 35% 1,950€ - 2,600€40, 001 - 50, 000 60€ 40% 2,400€ - 3,000€50, 001 - 100, 000 55€ 45% 2,750€ - 5,500€100, 001 - 150, 000 50€ 50% 5,000€ - 7,500€150, 001 - 200, 000 45€ 55% 6,750€ - 9,000€200, 001 - 300, 000 40€ 60% 8,000€ - 12,000€300, 001 - 500, 000 35€ 65% 10,050€ - 17,500€500, 001 + 1 000, 000 30€ 70% 15,000€ - 30,000€
Somepal performance based pricing
• We allow price capping to make sure no suprices happen.• Referrals price comes on top of materials costs. Average cost is around 30-100€ per campaign.
Our valuesWe give our clients the same advice we would give our best friends and family
InnovationTrust
Expertise
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Arrange a chat with one of our founders:
Henrik Harju Matias Maila
+358453046269 [email protected] [email protected]
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