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Page 1: SPONSORSHIP KIT - Tapis Rouge French Filmfestivaltapisrougefransfilmfestival.nl/wp-content/uploads/2019/...sponsorship opportunities A1 posters A3 posters flyers programme booklets

SPONSORSHIP KIT 30th october - 3rd november

Festival du film français

AMSTERDAM

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L’Echappée Belle is a Dutch cultural foundation. Its aim is to bring a diversified offer of French cultural events in Amsterdam to the French, Francophone and Francophile communities in the Netherlands. • 2016: creation of the foundation• 2016: inauguration of a French cinematheque at Het Ketelhuis• 2017: creation of la Maison de L'Echappée Belle• 20 literary events organized and 15 French films shown at Het Ketelhuis per year.

Alliance Française Amsterdam is a Dutch association, which is part of a worldwide network of the Alliances Françaises (AF). Our goal is to spread the French language and culture well beyond the borders of France.

• +800 AF in 137 countries• 34 AF in the Netherlands• 2017: the AF re-opened in Amsterdam after almost 30 years• 2018: 30 cultural events organised

Main Partners

The organisers

Managing Director: Carine BOUGNAGUE Founder: Pierre-Pascal BRUNEAU

In association with

Cinéart was founded in Brussels in 1975, and, since 2008, is also permanently present in the

Netherlands (via its subsidiary Cineart Nederland BV). Cineart is an independent distributor focused

on quality cinema – whatever a film’s provenance or size. With 30 films per year, it is a key local player. Its

films earned 19 Golden Palms (Cannes Film Festival) and 15 Oscars of best film / best foreign film among hundreds

of awards. Further information to be found on www.cineart.nl.

Co-CEO: Marc Smit

One AmbassadorPhilip Freriks

A highly respected journalist, publicist and TV presenter, Philip Freriks lives and works alternately in the Netherlands and France.

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30 000+ reaches 2 000 - 3 000 Visitors

5 Days 30+ Screenings 15 Films 2 Special Events 3 Special Guests

The Festival #1

HET KETELHUISRegular screenings and other special events

PATHE TUSCHINSKIOpening night

736 SEATS

1 ROOM

1 VIP ROOM

3ROOMS

200 SEATS

1CAFE

280PEOPLE

MORETHAN

UPTO

LINE UP3 - 4 Dutch premieres

6 recent films5 Modern Icons (best films since 2010)

2 youth movies

DEMOGRAPHICSTargeted audience:

age: 30+75% Dutch / 25% FrenchCinephiles, Francophiles

1 HALL

Tapis Rouge is a Film Festival created by two French cultural actors from Amsterdam, namely the Alliance Française Amsterdam and L’Echappée Belle foundation, both in association with Cinéart. Dedicated to all the cinephiles in the Netherlands, this festival has been designed to present the best recent French films. Tapis Rouge will be showing 15 recent films and 2 youth movies. A series of special events will contribute to make this first edition a success. To do so, Tapis Rouge has built up a team of leading industry professionals i.e. major distributors and operators, such as Het Ketelhuis and Pathé Nederland. Join us to be part of this unique event celebrating the diversity of French cinema!

ABOUT

2 VENUES

Cinema attendances between 2016-17: 5,3%2016 film releases in the Netherlands:

- 59 Dutch films- 58 European films (excl. Dutch and French)

- 57 French films

CINEMA KEY DATA (NL)

TOTAL REACH

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sponsorship opportunities

A1 postersA3 posters

flyersprogramme booklets

press realeasesads

print (magazine, newspaper)online (website Tapis Rouge, webzine,

blogs, e-letters)social media (facebook, instagram)

radio (NH)media partners (NRC, Leven in Frankrijk, Institut Français des Pays-Bas and more

to be announced)

Online communication

[email protected] 1 100+ [email protected] 500+ subscribersL’Echappée Belle700+ followers

[email protected] 300+ subscribersAlliance Francaise Amsterdam1 000+ followers@alliancefrancaiseamsterdam1 400+ followers

Alliance Francaise AmsterdamL’Echappée Belle

Printed communication Media Plan

@tapisrougefestival

COMING SOON

Festival trailer

www.tapisrougefransfilmfestival.nl

[email protected]

Tapis Rouge Festival

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presenting sponsorLogo and references• Your logo printed on: Tapis Rouge Festival posters, flyers, and programme booklets• Your logo with hyperlink on: Tapis Rouge website homepage, Tapis Rouge website sponsors page, AF Amsterdam website’s festival page, EB website’s festival page• Your logo in the Tapis Rouge Festival trailer• A mention of your brand in all the press releases• 5 Facebook posts mentioning your brand on Tapis Rouge festival main or event pages, 1 dedicated Facebook post on Tapis Rouge page, 3 Instagram posts mentioning your brand on Tapis Rouge account• Your logo in the post-festival report

Exclusive rights• Naming rights • The right to use the festival’s name and logo during one year• Private pre-screening• Priority booking for the Opening Night (50 tickets)• Acknowledgement during the opening night speech

Invitations• 10 invitations for the Opening Night + 6 invitations for a Special Night

Advertising spaces• A 60’’ ad before all screenings• Your banner placed at the Pathe Tuschinski during the Opening Night + Your flyers and banner placed at the Ketelhuis during the festival• E-letters: Your banner in: 3 festival newsletters, 3 AFA newsletters, 3 EB newsletters • A full ad page printed in Tapis Rouge Festival booklets • The opportunity to add a gift and a booklet in all goodie bags

Sponsorship Fee: €6 000Total value offered: €16 350

€ 1 000

€ 1 420

€ 250€ 1 200€ 510

€ 3 000€ 1 000 € 500€ 900

€ 270

€ 3 000

€ 1 050

€ 900

€ 1 000€ 350

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red carpet sponsorExclusive rights• Priority booking for the Opening Night (30 tickets)

Advertising spaces• A 10’’ slide before all screenings• Your flyers and banner placed at the Ketelhuis during the festival• E-letters: Your banner in: 2 festival newsletters, 2 AFA newsletters, 2 EB newsletters • A half ad page printed in Tapis Rouge Festival booklets • The opportunity to add a gift in all goodie bags

Logo and references• Your logo printed on: Tapis Rouge Festival posters, flyers, and programme booklets• Your logo with hyperlink on: Tapis Rouge website sponsors page, AF Amsterdam website’s festival page, EB website’s festival page• Your logo in the Tapis Rouge Festival trailer• A mention of your brand in one press release• 2 Facebook posts mentioning your brand on Tapis Rouge festival main page, 2 Instagram posts mentioning your brand on Tapis Rouge account• Your logo in the post-festival report

Invitations• 4 invitations for the Opening Night + 2 invitations for a Special Night

Sponsorship Fee: €2 500Total value offered: €6 242

€ 450

€ 800€ 600€ 600

€ 500€ 270

€ 900

€ 870

€ 250€ 800€ 100

€ 102

Opening night at the Pathé Tuschinski

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Front row sponsorAdvertising spaces• Your logo on the local sponsor page before all screenings• Your flyers placed at the Ketelhuis during the festival• E-letters: Your banner in: 1 festival newsletter, 1 AFA newsletter, 1 EB newsletter • The opportunity to add a gift in all goodie bags

Logo and references• Your logo printed on: Tapis Rouge Festival posters and programme booklets• Your logo with hyperlink on: Tapis Rouge website sponsors page• Your logo in the Tapis Rouge Festival trailer• 1 Facebook post mentioning your brand on Tapis Rouge festival main page, 1 Instagram post mentioning your brand on Tapis Rouge account• Your logo in the post-festival report

Invitations• 2 invitations for the Opening Night

Sponsorship Fee: €1 000Total value offered: €2 276

€ 300€ 200€ 300€ 270

€ 550€ 270€ 250€ 100

€ 36

Het Ketelhuis

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RECAP/CONTACT

Manola BOULEY [email protected]

Carine [email protected]

Pierre-Pascal [email protected]

Alliance Française Amsterdam+31 (0)20 - 523 0742

L’Echappée Belle+31 (0)20 - 337 6125

Opportunities Presenting sponsor

Red carpet

sponsor

Front row sponsor

Naming rights ✓ Right to use the festival name and logo for 1 year ✓ Private pre-screening ✓ Priority booking for the Opening Night ✓ ✓ Acknowledgement during the Opening Night ✓ 60'’ ad before every screening ✓ 10’' slide before every screening ✓ Logo on the sponsor page before every screening ✓ Banner at the Tuschinski for the Opening Night ✓ Banner at the Ketelhuis during the festival ✓ ✓ Flyers at the Ketelhuis during the festival ✓ ✓ ✓ Invitations for the Opening Night ✓ ✓ ✓ Invitations for the Special Night ✓ ✓ E-letters ✓ ✓ ✓ Ad page in the programme booklet ✓ ✓ Gifts in goodie bags ✓ ✓ ✓ Flyers in goodie bags ✓ Logo on the festival posters ✓ ✓ ✓ Logo on the festival flyers ✓ ✓ Logo on the festival programme booklet ✓ ✓ ✓ Logo on the website: homepage ✓ Logo on the website: sponsor page ✓ ✓ ✓ Logo on the trailer ✓ ✓ ✓ Mention in press releases ✓ ✓ Dedicated post on the Facebook page ✓ Mention on the Facebook main page ✓ ✓ ✓ Mention on the Facebook event page ✓ Mention on the Instagram account ✓ ✓ ✓ Mention in the post-festival report ✓ ✓ ✓