Toys, Dolls and Games
Case Study
Moxie & Mattel: Barbie Store
Mattel: Barbie Scenery Contest
Moxie Girls – Dress Up Dolls
Moxie Girls
Campaign
Page
Moxie Girls Store
Execution: Stardoll users received a
virtual Eyepet character with
branded tag in their suite when they
interacted with characters on the
campaign hub.
Eyepet was integrated into Stardoll
gameplay where users were able to
dress up, interact, share and save
characters to suite.
There were 183,000 visits to EyePet
hub on Stardoll, with more than
93,000 users acquiring virtual gifts.
Sony PS3 - Case Study
Execution: All virtual items
come with virtual branded
tag providing viral buzz
throughout the community.
More than 900,000
EyePets were acquired in
member suites. More than
147,000 personalised
EyePets were saved to
users personal profiles.
Over 9,000 contest entries
to win Stardollars and an
EyePet PS3 bundle
Sony PS3 - Case Study
Co-branded skyscrapers 313,820 imps7,453 clicks2.37% CTR
Campaign Page
183,314 visits
15,207 clicks to contest8.30% CTR
43,874 clicks to dollpage23.93% CTR
8,894 click to buy4.85% CTR
7,308 clicks to official EyePet site3.99% CTR
23,635 clicks to Cinema12.89% CTR