Transcript
Page 1: Stardoll - Toys&games cases

Toys, Dolls and Games

Case Study

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Moxie & Mattel: Barbie Store

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Mattel: Barbie Scenery Contest

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Moxie Girls – Dress Up Dolls

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Moxie Girls

Campaign

Page

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Moxie Girls Store

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Execution: Stardoll users received a

virtual Eyepet character with

branded tag in their suite when they

interacted with characters on the

campaign hub.

Eyepet was integrated into Stardoll

gameplay where users were able to

dress up, interact, share and save

characters to suite.

There were 183,000 visits to EyePet

hub on Stardoll, with more than

93,000 users acquiring virtual gifts.

Sony PS3 - Case Study

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Execution: All virtual items

come with virtual branded

tag providing viral buzz

throughout the community.

More than 900,000

EyePets were acquired in

member suites. More than

147,000 personalised

EyePets were saved to

users personal profiles.

Over 9,000 contest entries

to win Stardollars and an

EyePet PS3 bundle

Sony PS3 - Case Study

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Co-branded skyscrapers 313,820 imps7,453 clicks2.37% CTR

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Campaign Page

183,314 visits

15,207 clicks to contest8.30% CTR

43,874 clicks to dollpage23.93% CTR

8,894 click to buy4.85% CTR

7,308 clicks to official EyePet site3.99% CTR

23,635 clicks to Cinema12.89% CTR

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