With marketing comes branding
Marketing
All of this
Leads to….
DEVELOPING YOUR BRAND
But you must tell a story
Storytelling should be your #1 skill
1. Find places to tell your story
2. Use HARO to become a source
3. Use Muck Rack to identify journalists
4. Build relationships with media
5. Pitch once they know who you are
How To Get Media Coverage For Your Startup: A Complete Guide
Create a press pageBefore pitching and guest posting, create a press kit
Include1. Press email
2. Social media links
3. Team images
4. Product logos
5. Quotes
6. Product screenshots
7. Social proof
Become an influencer
Build your email listSteps
1. Start with a landing page, a blog, and a way to collect emails
2. Create a list of areas where your users are (sites, blogs, forums)
3. Create amazing content and distribute it. People will opt-in to your mailing list.
An example of an awesome landing page (subscribe at okdork.com)
Become an influencerNo secret trick: Write amazing content
Steps
1. Write extremely useful content that your users care about.
2. Spend 20% of time writing, 80% promoting.
3. Collect emails on your site, blog, email, Slideshare, etc.
Guest post
1. Identify blogs within your niche
2. Pitch them guest content
3. Write the content (Make sure it’s amazing)
Pre-launch | Post-launchFocus on list building
Establish influencer status
Build media contacts (Tweet,
comment, share their posts)
Discover strongest growth channel
Build lead nurturing emails
Execute, measure, iterate
Use list to gain early traction
Maintain momentum through all other marketing channels
Provide the BEST product and support to your customers
Everything else will come together. Trust the system.
Tools of the tradeTwitter & Twitter Lists
HARO
Muck Rack
BuzzSumo
Mailchimp
References & further reading
Do Things That Don’t Scale - Paul Graham
Summer of Marketing - Marketing course
Email1K - List building course
The Definitive Guide To Growth Hacking - Neil Patel
The Beginners Guide To Online Marketing - Neil Patel
Recommended
