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Page 1: Startup marketing - Dr. Alex Coman

[email protected] Tel:(972)3-510-1768 -1- WWW.Coman.Org ARENA

ARENA Copyright 2008 Alex Coman

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Cost per acquisition: $233-$388

For a $99 product. Fail.

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Trailing 30 days (Apr 2010) : users sent

2.8 million direct referral invites

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Increase in recall jumped to 16% when ads

included mentions of friends who were brand fans,

and 30% when the ads coincided with a similar

mention in users' news feeds.