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Page 1: Successful Social Media Marketing Strategies That ... · Successful Social Media Marketing Strategies That Supercharge Engagement May 23, 2019 The Informed Banker Speaker Series The

Successful Social Media Marketing Strategies That Supercharge Engagement

May 23, 2019

The Informed Banker Speaker Series

The content for this presentation was created by Alexandra Gekas. The views and opinions expressed herein are those of the author, Alexandra Gekas,and do not necessarily reflect those of Harland Clarke.

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Presenters

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Alexandra GekasVice President, Marketing & EngagementCallahan & Associates

Moderator

Christine AhlgrenDirector, Strategic Business AlliancesHarland Clarke

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GOOD NEWS IS…YOU HAVE THE HOV LANE

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HUMANIZE OPTIMIZE VISUALIZE

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• Be authentic and relatable

• Showcase employees AND management

• Connect with your community

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HUMANIZE YOUR VOICE

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OPTIMIZE YOUR CONTENT

• Know your audience first

• Determine your content mix

• Write killer headlines and captions

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• Follow size guidelines by platform

• Create a consistent look on social

• Choose the right editing and filters

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VISUALIZE YOUR BRAND

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EXAMPLES OF ENGAGING POSTS

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NOSTALGIC

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ASPIRATIONAL

WITTY

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SIMPLE ANIMATION

REAL-LIFE PERSPECTIVES

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OFFICE HOURS

QUIZZES & TRIVIA

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EXPERT INSIGHTS

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CONTESTS

POLLS

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QUESTIONS

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RESEARCH

HOLIDAYS

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PROMOTION

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DE-MYSTIFY MANAGEMENT

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PEOPLE POWER

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ON THE GROUND

PERSONAL TOUCH

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SPOTLIGHT LOCAL

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HUMANIZE OPTIMIZE VISUALIZE

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Q&A Wrap Up

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Alexandra GekasVice President, Marketing & Engagement | linkedin.com/in/Alexandra-gekas

Christine AhlgrenDirector, Strategic Business Alliances , Harland Clarke

Presentation materials and video replay will be provided within one week.

www.harlandclarke.com/webcasts

The content for this presentation was created by Alexandra Gekas.The views and opinions expressed herein are those of the author, Alexandra Gekas, and do not necessarily reflect those of Harland Clarke.

harlandclarke.com/LinkedIn

harlandclarke.com/Twitter

The Informed Banker Speaker Series

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