Transcript
Page 1: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved.

SWISS BLOCKCHAINSTARTUPSMARKET SCREENING

2018

AUGUST 2018

Page 2: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 2

BLOCKNOVUM SCREENED THE MARKET FOR NEW BLOCKCHAIN STARTUPS BASED IN SWITZERLAND

MARKET SCREENING –SELECTION CRITERIA

• Companies that leverage the blockchain

technology

• Service providers for the blockchain

ecosystem

• Manufacturer of hardware products /

infrastructure linked to the blockchain

technology (e.g. hardware wallet)

• Company has to fulfill one of following criteria:

▪ Founded and operational in

Switzerland

▪ Headquarter based in Switzerland

▪ ICO according to Swiss regulation

• Company counts as “Newcomer“ if one of

following criteria applies:

▪ Founded in 2018 with Web-presence

▪ Initial funding (VC, ICO, or similar)

secured in 2018 or planned later this

year

▪ Company gained visible traction this

year (e.g. prototype / product release)

▪ Projects that conducted an ICO / released their

main product in 2017 or before (e.g. Ambrosus,

Lykke, Melonport) are not included

BLOCKCHAIN FOCUS SWITZERLAND BASED NEWCOMERS

SELECTION

Page 3: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 3

MARKET SCREENING OF 78 PROJECTSSWISS BLOCKCHAIN STARTUPS –NEWCOMERS 2018

FINANCIAL

OR

GA

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ION

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Copyright © 2018 BlockNovum. All rights reserved. 3

→ Click on logo to visit project website

TECHNOLOGY & INFRASTRUCTURE PERSONAL USE

Page 4: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 4

SELECTION OF 15 HIGH POTENTIAL PROJECTSSWISS BLOCKCHAIN STARTUPS –NEWCOMERS 2018

FINANCIAL

OR

GA

NIZ

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ION

AL

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TA

IL &

EN

TE

RTA

INM

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Copyright © 2018 BlockNovum. All rights reserved. 4

→ Click on logo to visit project website

FINANCIAL

TECHNOLOGY & INFRASTRUCTURE PERSONAL USE

Page 5: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 5

SHORT DESCRIPTION OF EACH SCREENED STARTUP1)

OVERVIEW OF BLOCKCHAIN NEWCOMERS 2018 (1/4)

Company Description

Blockchain supercomputer to host

Cloud 3.0 (next Gen of software)

Cryptoasset

Utility Token

Security Token

Utility Token

Utility Token

No Token

Utility Token

No Token

Utility Token

Utility Token

Utility Token

Sub-Category

• Protocol

• Computation

Token-based system to guide AI

research & collaboration of talents

• Artificial

Intelligence (AI)

Multi-asset and multichain

decentralized operating system

• Protocol

• Layer

“Wordpress” for blockchain apps.

Building blocks for dApps

• Platform

• Layer

Smart Contract audit platform• Cyber Security

• Audit

Liquidity network for blockchains• Layer

• Exchange

Hardware wallet for cryptoassets• Cyber Security

• Cold Storage

Environmentally friendly crypto mining

in the Swiss Alps

• Infrastructure

• Computation

Platform with tools to build blockchain

applications

• Platform

• Layer

Blockchain operating system to

connect various blockchains

• Protocol

• Layer

Company Description

New “next-generation” blockchain

protocol

Cryptoasset

Utility Token

No Token

Utility Token

Utility Token

Security Token

No Token

No Token

No Token

Cryptocurrency

Token

Utility Token

Sub-Category

• Protocol

Cryptocurrency wallet management

system and crypto custody for banks

• Identity / Access

/ Storage

Open science platform that is

powered by blockchain

• Publishing

• Content Monet.

Micro solar power-grid on blockchain• Energy

• Payments

Temperature sensitive logistics -

platform & smart containers

• Supply Chain /

Logistics

Platform to match knowlede workers

with projects

• Freelancing

• Governance

Hardware and software platform to

store and manage digital assets

• Identity Access

• Storage

Local energy community on blockchain • Energy

Digital payments for agriculture industry

(buy/sell produce, agriculture data etc.)

• Agriculture

• Data & Info.

Blockchain solution to build a zero

emission world• Energy

ORGANIZATIONAL

Copyright © 2018 BlockNovum. All rights reserved. 5

Utility Token

Utility Token

Blockchain supercomputer to host

Cloud 3.0 (next Gen of software)

• Protocol

• Digital Payment

Stablecoin for financial inclusion• AI

• Marketplace

Security TokenSatellite-connected modular & mobile

crypto-mining units

• Infrastructure

• Computation

Security TokenEnterprise-grade hardware security for

blockchain systems

• Infrastructure

• Cyber Security

TECHNICAL

1) Inclusion in list is no endorsement and does not indicate the quality and investment potential of the startup. The list solely provides an overview of the market in 2018. Selected Projects are assessed on a high-level in the next section and in company-specific research reports.

Page 6: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

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SHORT DESCRIPTION OF EACH SCREENED STARTUP1)

OVERVIEW OF BLOCKCHAIN NEWCOMERS 2018 (2/4)

Security Token

Security Token

TBD

Security Token

Utility Token

Swiss real estate tokenized on

blockchain

• Funds &

Investment

Blockchain asset (ICO) rating agency• Data & Info.

Platform

Community-based marketplace for

tokenized alternative investments

• Funds & Invest.

• Marketplace

Tokenized luxury asset platform• Funds &

Investment

Instant Crypto-backed loans • Lending

Company Description

Algorithm market for crypto trading

Cryptoasset

Utility Token

No Token

Utility Token

Security Token

Utility Token

Utility Token

Security Token

No Token

Utility Token

Utility Token

Sub-Category

• Trading

• Funds & Invest.

Blockchain-based bank with tokenized

assets & full deposit reserves• Banking

Blockchain-based mortgage

crowdfunding platform

• Lending

• Banking

Core Banking solution on blockchain • Banking

P2P credit marketplace for

cryptoassets

• Lending

• Marketplace

Transparent donations for charity

sector on blockchain

• Payment

• Charity

Next generation digital bank based on

blockchain• Banking

Cryptocurrency exchange• Exchange

• Trading

Car insurance on blockchain • Insurance

Factoring offering on blockchain

(liquidity network)

• Lending

• Banking

Company Description

Service to store, transfer, and manage

digital assets

Cryptoasset

TBD

Sub-Category

• Storage

• Wallet

Blockchain based Crowdfunding

platformTBD• Crowdfunding

Platform for the freelance economy Utility Token• Freelancing

Global green energy platform to trade

energyUtility Token

• Energy

• Exchange

Utility Token /

Security Token

Blockchain wealth management

platform and crypto funds

• Funds &

Investment

FINANCIAL

Copyright © 2018 BlockNovum. All rights reserved.

Privacy coin on bitcoin based

blockchain & payment/banking platform

Cryptocurrency

Token

• Currency

• Payment

No Token

Utility Token

Self-regulated Swiss Crypto exchange• Exchange

• Trading

Multicurrency wallet and hybrid

exchange

• Wallet

• Exchange

Utility Token

Utility Token

Value based healthcare platform /

pricing• Healthcare

Mobility platform • Transportation

1) Inclusion in list is no endorsement and does not indicate the quality and investment potential of the startup. The list solely provides an overview of the market in 2018. Selected Projects are assessed on a high-level in the next section and in company-specific research reports. 6

Page 7: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

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SHORT DESCRIPTION OF EACH SCREENED STARTUP1)

OVERVIEW OF BLOCKCHAIN NEWCOMERS 2018 (3/4)

TBD

No Token

TBD

Tokenized collectible cars• Funds &

Investments

Investment banking platform for

tokenized assets

• Funds & Invest.

• Banking

Decentralized liquidity network.

Payment & credit platform

• Payment

• Lending

Company Description

Virtual reality experience platform for

art and marketplace

Cryptoasset

Utility Token

Cryptocurrency

Token

No Token

Utility Token

Utility Token

Sub-Category

• Marketplace

• Art

Digital piggy-wallet for children• Currency

• Education

Digital sports federations and sports

data on blockchain• Sport

App and marketplace for personal gig

economy• Marketplace

Mobile game on blockchain• Gaming /

Esports

Company Description

Liquidity provision in a digital P2P

marketplace

Cryptoasset

No Token

Sub-Category

• Funds & Invest.

• Marketplace

Private Equity co-investment platform TBD• Funds &

Investments

Automated financial planning solution

(app)Security Token

• Funds &

Investments

Decentralized ICO rating agency No Token• Data & Info.

Platform

Security TokenTokenized real-estate and land registry• Funds & Invest.

• Governance

Copyright © 2018 BlockNovum. All rights reserved.

Utility Token

Security Token

Utility Token

Utility Token

Utility Token

Commercial real estate database

powered by blockchain & smart

contracts.

• Data & Info.

• Marketplace

Mobile game aggregator that allows

mining and payment via token

• Gaming /

Esports

Liquidity and exchangeability for loyalty

reward program points• Marketplace

Blockchain-based middleware protocol

for loyalty programs

• Marketplace

• Protocol

RETAIL & ENTERTAINMENT

Security Token

Security Token

Cryptocurrency

Token

Utility Token

Tokenized gold and silver - stablecoin• Funds. & Invest.

• Currency

Security tokenization platform

(Startups & SMEs)• Funds. & Invest.

Cryptocurrency with a focus on

sustainability

• Currency

• Payment

Cash to cryptocurrencies exchange • Exchange

Utility TokenICO Information Portal• Data & Info.

Platform

1) Inclusion in list is no endorsement and does not indicate the quality and investment potential of the startup. The list solely provides an overview of the market in 2018. Selected Projects are assessed on a high-level in the next section and in company-specific research reports. 7

Page 8: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 8

SHORT DESCRIPTION OF EACH SCREENED STARTUP1)

OVERVIEW OF BLOCKCHAIN NEWCOMERS 2018 (4/4)

Company Description CryptoassetSub-Category

Copyright © 2018 BlockNovum. All rights reserved.

Utility Token

Utility Token

Utility Token

Utility Token

TBD

Utility Token

Utility Token

Secure blockchain-based exchange for

personal data

• Content & Data

Monetization

Self-sovereign eID and anonymous

monetization of personal data

• Authenticity

• Content & Data

Mobile Ethereum OS and discovery

tool for personal use

• Messaging

• Payments

Decentralized advertising exchange

with AI / target individuals• Advertising

Instant messaging for professionals /

business communication• Messaging

Certify skills, certifications, and

diplomas on blockchain

• Authenticity

• Reputation

Various smart contract applications to

connect people

• Social Network

• Marketplace

PERSONAL

1) Inclusion in list is no endorsement and does not indicate the quality and investment potential of the startup. The list solely provides an overview of the market in 2018. Selected Projects are assessed on a high-level in the next section and in company-specific research reports. 8

Page 9: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 9

4 PROJECTS IDENTIFIED AS POTENTIAL INVESTMENT OPPORTUNITIES LONGLIST –TECHNICAL BLOCKCHAIN STARTUPS

CompanySub-

CategoryDescription Point of View

Stage /

InvestorsTeamAsset

Use Case /

Market

• Payment for

computation and

storage

• Security Deposit

• Voting Governance

Dfinity is a blockchain-based cloud computing

project. Its aim is to develop a decentralized

"internet computer that will become the cloud

3.0”.

It is registered as a non-profit foundation in Zug

and operates research centers in Palo Alto and in

Germany.

• Power open source

tech businesses

• Reengineer

Enterprise IT

systems to cut

costs

• Founded by seasoned

entrepreneur

• Experienced engineers

from Google and PhDs

from Stanford / Yale

• ~ 35 team members

• Post various seed and

presale rounds

• VCs: Andreessen

Horowitz & Polychain

Capital

• No ICO, but airdrop

• Tokens not tradeable yet

One of the most promising

blockchain protocols. Huge

market opportunity to cut cost

of cloud-applications and to

establish a decentralized

internet computer. High

quality team, backed by very

reputable VCs.

Protocol

Computation

Utility Token (DFN)

• Manage research

events and actions

• Storage of research

contributions / patents

• Compensation for

Intellectual property

The Mindfire Foundation is a Swiss non-profit

which is focused on understanding the

foundational principles which make up human

intelligence, and applying those principles to the

development of artificially intelligent organisms.

Participants are credited with their contributions

through a patented blockchain based format, to

track and attribute intellectual property.

• Advance research

toward “true” AI

• Record findings on

blockchain

• Discoveries stay

free of corporate

interests

• Founded by team of

entrepreneurs,

neuroscientists, and

professors (e.g.

previously at CERN)

• ~ 17 team members

• Public Token Sale

planned in November

2018

• Private investments

possible

• First research mission

took place in May 2018

High quality team and

partnerships. Very interesting

concept where token value is

associated to scientific AI

research. Tokens represent

voting and distribution rights

associated with the success

of Mindfire.

AI

Governance

Security Token (MFT)

• Unit of account, store

of value, and medium

of exchange to use

services of Proxeus

• Reward authors of

dApps on Proxeus

Proxeus makes blockchain technology available for

corporates and can be described as "WordPress

for the Blockchain“. It enables both traditional

and crypto-companies to digitize and run their

processes (e.g. legal, financing, sales, product,

HR, payment) in a decentralized environment.

This leads to speed gains and reduction in costs.

The company is based in Zurich.

• Tokenization of

assets

• Develop smart-

contract based

applications

• Legal and

compliance on

blockchain

• Founded by two

experienced Swiss

entrepreneurs with

blockchain experience

• ~ 22 team members

• Public Token Sale in

February 2018 ($25M)

• Token tradeable on one

exchange since May

2018

• Beta platform available

Relevant use cases that are

highly interesting for

corporates. Big forecasted

demand for corporate

blockchain services. Growing

team with strong funding as a

backing. Some concerns if

token can capture value.

Platform

Layers

Utility Token (XES)

• Fuel for operation of

protocol/compensation

• Mineable token &

reward for running a

node

• Voting via token

Essentia is a masternoded multi-chained set of

protocols. The protocol serves as a modular

decentralized interoperability and data

management framework. It links different

centralized and decentralized platforms, resources

and modules together, as well as interlinking data

across multiple services. The company is based in

Geneva, with main operations in Amsterdam.

• Link of platforms

and data, e.g.:

• Measuring

reputation of user

• Oracles for smart

contract

• KYC registrations

• Founded by web

entrepreneurs with

blockchain experience

• ~ 28 team members

• Public Token Sale in

June 2018 ($25.5M)

• Token tradeable on

seven exchange (incl.

Bitfinex)

• Version 1.0 of protocol to

be released end of

August 18

High quality project with a

relevant offering (working

product) on the technical

side. Protocol offers

integration with established

blockchains and applications.

Interesting tokenomics with

masternode system.

Protocol

Layers

Utility Token (ESS)

EXCERPT 1)

1) This represents an excerpt of a full market screening research report across all categories. Client research would include assessment of all selected startups according to selection criteria. Long & Short-list assessment criteria can be customized by client demand.

Page 10: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 10

5 PROJECTS IDENTIFIED AS POTENTIAL INVESTMENT OPPORTUNITIES LONGLIST – FINANCIAL BLOCKCHAIN STARTUPS

CompanySub-

CategoryDescription Point of View

Stage /

InvestorsTeamAsset

Use Case /

Market

• Participation in

network (voting,

rewards, priority acc.)

• Share in crypto fund

Holistic wealth management platform for cryptos.

The project leverages blockchain technology,

machine learning, and community’s swarm

intelligence via referendum votes to create a WM

solution for everyone. Their products also include

an ICO platform, a smart wallet, and various crypto

funds. The company is based in Lausanne.

• Regulated wealth

mgmt. platform incl.

Robo-advisor

• Crypto and token

funds

• ICO platform

• Founded by former

finance professionals

(banks & asset mgmt.)

• ~ 29 team members

• Reputable partnerships

(e.g. EY)

• Public Token Sale in

January 2018 ($50M)

• Token tradeable on four

exchanges

• Potential future

investment opportunities

in Swissborg token funds

One of Switzerland’s recent

lighthouse projects. Use case

with significant market

potential. High quality team

and advisors. Governance

structure through referendums

/ community involvement.

Funds &

Investments

Utility Token (CHSB)

EXCERPT 1)

1) This represents an excerpt of a full market screening research report across all categories. Client research would include assessment of all selected startups. Long & Short-list assessment criteria can be customized by client demand.

Security Token (CSB)

• Security linked token

to Swiss real estate

• Voting rights

(acquisition and

termination)

SwissRealCoin is a security token linked to a

portfolio of Swiss commercial real estate. The

company wants to revolutionize and automate real

estate asset management with a blockchain

software "MIA" (Management & Investment

Assistant). 80% of rental income will be reinvested.

• Tokenized

investment in Swiss

real estate

(liquidity)

• Automated real

estate asset mgmt.

• Founded by real estate

experts and tech

entrepreneurs

• ~ 11 team members

• Strong advisory team

(e.g. Thorsten Hens,

Christoph Caviezel)

• Public Security token

offering delayed until Q4

2018

• Reservation phase is live

Another leading project in

Switzerland to tokenize real

assets. Interesting token

structure for investors to get

exposure to Swiss real estate.

High quality team of founders

and reputable advisory team.

Security Token (SRC)

Tokenized

Assets

Funds &

Investments

Wealth

Management

• Token provides limited

voting and profit-

sharing rights

Alethena is the first Swiss ICO and blockchain-

asset rating agency. Alethena offers a rating

platform where they publish fully independent and

neutral ratings of blockchain projects. Their

methodology covers 4 dimensions: Technical

Business, Governance, Legal. Plans to scale

methodology with machine learning.

• Blockchain startups

that want a neutral

and trustworthy

rating

• Seal of quality for

investors

• Founded by former

management

consultants and

finance professionals

• ~ 8 team members

• Reputable advisory

team

• Public Token Sale in

June 2018. Soft cap of

$3M was not reached.

• Additional investment

through VC or private

placement still open

Young but high quality team,

with experienced and well

connected advisors. Overall

great project that is needed to

increase transparency in the

industry. MVP in place. Lacks

some market awareness.

Security Token (ATH)Data &

Information

Platform

• Token specific are not

available yet

The VALOR platform is a marketplace that directly

connects asset issuers and all kinds of investors

around the globe. The decentralized platform aims

to provide frictionless and secure access to

tokenized alternative investments. The company

in based in Zug, with other offices in Munich and

Paris.

• Marketplace for

initial listings &

trading of asset-

backed tokens

• Platform for

issuers, investors,

service providers

• Founded by Olga and

Oliver Feldmeier, two

prominent exponents

of the Swiss blockchain

ecosystem

• ~ 20 team members

• Registration for Pre-Sale

is open

• Working prototype of the

VALOR platform

available

Tokenized assets are

estimated to grow significantly

in next years, which positions

Smart Valor well in the market.

High visibility in media and

conferences. Lack of info

regarding funding process and

status of company.

TBDFunds &

Investments

Marketplace

Tokenized

Assets

• Annual dividend right

per TND

• Rights as holders of a

participation certificate

(ownership)

TEND is a platform with subscription access to co-

ownership of precious luxury assets. This

includes tokenized luxury assets such as cars, art,

or jewelry. The digital platform / app also offers

memorable real-life experiences. Alpha version

should’ve been ready by April 2018, but is not

accessible yet.

• Buy and sell

fractional

ownership of luxury

assets (tokens)

• Experiences

connected to these

assets via platform

• Experienced founder

with C-level experience

at large Swiss bank

• ~ 15 team members

• Public Token Sale in

February 2018 (($3-4M)

• Slowdown in news and

updates about

development process

after token sole

Interesting use case of

tokenizing luxury items.

Sufficient demand among

affluent millennials expected.

However, project lacks

transparency & some concerns

around progress. Watchlist.

Security Token (TND)Funds &

Investments

Tokenized

Assets

Page 11: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

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BUILDING BLOCKS FOR ENTERPRISE BLOCKCHAIN APPLICATIONSSHORT-LIST ASSESSMENT –PROXEUS (XES)

• Proxeus makes blockchain technology available for corporates - "WordPress for the Blockchain“.

• It enables both traditional and crypto-companies to digitize and run their processes (e.g. legal, financing, sales,

product, HR, payment) in a decentralized environment. This leads to speed gains and reduction in costs.

• The platform offers core components (form & document generator, workflow builder / manager, blockchain registry)

and modules (services such as data import, external storage, payment, monitoring, smart contracts) on top of a

blockchain (e.g. Ethereum).

• Proxeus charges a fee in XES for the middle layer (modules). The base layer (core tools) is free to use.

EXAMPLE

• The company was founded by Antoine Verdon and Patrick Allemann in 2016. Both founders show previous

experience as startup founders and are involved in the crypto space since 2012.

• Antoine shows a history of successful startup involvements. He was a board member at Centralway Ventures

(Today: Numbrs, a successful Swiss FinTech) and co-founded the Swiss LegalTech association.

• The team is rather young with an average of 4-5 years of work experience. The team has 10 developers.

• Proxeus has offices in Zug and Zurich, Switzerland.

• The company raised $25M in just two days via an ICO in February 2018. Winner of Swiss FinTech Awards 2018.

TEAM & COMPANY BACKGROUND

• Potential competitors of Proxeus include:

• ARK: They aim to create a platform that provides users, developers, and startups with innovative tools to

use blockchain technologies. The platform facilitates an ecosystem of linked blockchains and use-cases.

Market cap: $74M

• Arcblock: It is a platform and an ecosystem for building and deploying decentralized blockchain

applications. Arcblock wants to be compatible to existing systems and automate business processes.

Market cap: $14M

• AWS Blockchain Partners / Microsoft Blockchain Azure: Both tech giants offer a “blockchain as a

service” infrastructure for building end-to-end blockchain platforms, cost efficiently and at scale.

• Overall high potential project with an experienced team of founders. They gained already significant

market recognition through their highly successful ICO and through Winning the FinTech Awards.

• Big market opportunity since various blockchain-enabled use cases are interesting for corporates to save

costs and speed up processes. Blockchain is a priority topic among many big corporates and especially the financial

service sector is prioritizing further cost savings.

• If Proxeus’ beta platform manages to convince users and 1-2 prominent clients are won, adoption among corporates

is likely. Main risk stems from big tech companies that could make Proxeus obsolete, if it can’t differentiate itself.

• As a utility token without inherent reasons to hold it long-term, there are concerns if XES can capture value.

COMPETITORS

BUSINESS MODEL

Market:

• Traditional companies could soon be forced to transform their existing business processes and make documents

& applications compatible with the blockchain-powered decentralized Web 3.0.

• Similar to the shift to mobile devices or to the cloud in the past, corporations will face pressure to offer compatibility

with the blockchain space in order to harness the benefits of this new technology and to stay competitive.

• Proxeus is positioned to profit from this market opportunity, if there is a shift towards a fully-tokenized & network

based economy. Numerous companies (especially in financial services, logistics, & public services) count as potential

clients to use the Proxeus platform. Implementation partnerships with consulting companies are also a possibility.

Decentralization Edge:

• Proxeus’ goal to make the blockchain accessible to average users to enable blockchain-related use cases (e.g.

tokenization of collectibles, or algorithmic insurance based on shipping) has a clear value proposition.

• Since Proxeus is built solely on top of blockchains, it is self-evident that a utility token is used to facilitate the service.• Delays in Proxeus’ platform development and deployment due to technical difficulties

• Current technical limitations of blockchains regarding scale and speed can’t be solved in the next 1-2 years – loss

of momentum

• Lack of high-potential partnerships (e.g. implementation or selling partners) could lead to difficulties in market

adoption

• Threat of Amazon, Google, and Microsoft who are all working on, or have already a similar offering in place

RISKS

BLOCKNOVUM ASSESSMENT

MARKET OPPORTUNITY & DECENTRALIZATION EDGE

Rating:

8 / 10

• XES is Proxeus’ utility token. Its purpose is to facilitate smooth transactions in the ecosystem and to serve as a

means of exchange for the various platform use cases (e.g. pay for modules, reimburse creators of 3rd party dApps).

• A total supply of 300 million XES were created, thereof around 203.2 million are currently in circulation.

• The rest (~29%) are held in a reserve pool by Proxeus and might be gradually released in the future.

TOKEN & ISSUANCE MODEL

LayersPlatformTechnical:

Source: Proxeus.com

Page 12: SWISS BLOCKCHAIN STARTUPS - BlockNovum · entrepreneurs with blockchain experience •~ 22 team members •Public Token Sale in February 2018 ($25M) •Token tradeable on one exchange

Copyright © 2018 BlockNovum. All rights reserved. 12

• In-depth research reports: 10-20 pages

• Valuations to quantify a token’s fundamental

intrinsic value (indication if a cryptoasset is

over-or undervalued)

• Qualitative assessments & due diligence of

cryptoassets and blockchain startups

• On-demand and customized to client’s need

• Pick of startups to investigate

further for a potential

investment

• One-pager per startup/crypto

incl. high-level assessment

• Selection of high potential

startups for an initial “long-list”

• High-level description of

selected investment

candidates

• Market screening according to

set criteria

• Overview of startups &

cryptoassets

IN-DEPTH INVESTMENT RESEARCH REPORTS AND VALUATIONS FURTHER RESEARCH & ASSESSMENTS

Subsequent to the Market Screenings and High-level Assessments, BlockNovum offers in-depth Due Diligence

Research Reports and Valuations of Cryptoassets & Blockchain startups.

Valuation & in-depth

Assessment

Long-list Investment Universe

Client

Investment

Criteria

Assessment Framework

Market Screening

• Geography

• Industry &

Category

• Investment Stage

(Pre-Sale, ICO,

Venture Capital)

• Other client

requests

Short-list

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ABOUT BLOCKNOVUM & DISCLAIMER

About BlockNovum:

• BlockNovum is a Swiss Blockchain and Cryptoasset investment research & consulting firm. We provide professional assessments,

fundamental valuations, and research reports for the emerging asset class of cryptoassets & blockchain startups. This includes market

research and screenings of blockchain-related startups, such as in this report. In addition, BlockNovum positions its cryptoasset research

reports and services analog to established equity sell-side research providers. Our target clients include mainly institutional investors (VCs,

family offices, [Crypto]-funds) with an interest in allocating capital to cryptoassets or blockchain startups. Additionally, we also offer our

reports and consulting services to accredited investors, such as business angels.

• Mission: Founded in 2018, we are a young startup that wants to advance the quality of fundamental cryptoasset research to a professional

level to provide institutional investors with high quality market research, due diligence, and valuations.

• If you are interested in similar reports or customized consulting services, please contact us at [email protected]

Disclaimer

At the time of publication, the author has invested a small amount in the Alethena (ATH) ICO.

The information herein is based on sources that BlockNovum considers reliable, but its accuracy is not guaranteed. All statements made in this report are strictly beliefs and

points of view held by BlockNovum after conducting careful market research. Certain of the statements contained herein may be statements of future expectations and other

forward-looking statements that are based on BlockNovum’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual

results, performance or events to differ materially from those expressed or implied in such statements. Neither BlockNovum, nor any of its employees shall have any liability,

howsoever arising, for any error or incompleteness of fact or opinion in it or lack of care in its preparation or publication.

The information contained in this report are not a representation by the covered corporations / cryptoassets, nor is any recommendation made here based on any privileged

information. This information is not intended to be nor should it be relied upon as a complete record or analysis; neither is it an offer nor a solicitation of an offer to sell or buy

any security or cryptoasset mentioned herein. Nothing contained herein constitutes investment, legal, tax or other advice and is not to be relied on in making an investment or

other decision. Investors should determine for themselves whether a particular service or product is suitable for their investment needs or should seek such professional advice

for their particular situation.

©2018, BlockNovum GmbH. All content and figures are original and have been researched and produced by BlockNovum, unless otherwise stated herein. Logos of startups

have been obtained from the respective official websites. Pictures were obtained from Pexels.com. No part of this content may be reproduced in any form, or referred to in any

other publication, without the express written permission of BlockNovum.

Copyright © 2018 BlockNovum. All rights reserved. 13


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