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Librarians  take    SXSW  by  storm!  Welcome—Mimosa  Time!    

(byob)  

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Today’s  Format  

•  Facts  and  Info  •  Panel  Insights  (our  stories,  our  roles)  •  Rinse  and  Repeat…  •  Q&A  •  Breakouts  with  panelists  for  more  personalized  Q&A  

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#sxswLAM  #alaac14  

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Some  vocabulary  

•  SXSW:    South  by  Southwest    

•  Southby:  slang  term  for  SXSW  

•  sxswLAM:  South  by  Southwest  Libraries,  Archives  and  Museums  

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What  is  SXSW?  

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What  is  #sxswLAM?  

Good  quesVon…  

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What  is  #sxswLAM?  •  A  core,  volunteer  group  of  passionate  library,  museum  and  archive  staff  who  aXend,  present  and  acVvely  recruit  their  colleagues  to  join  them  at  the  annual  SXSW  InteracVve  conference  in  AusVn  TX.  

•  Partner  OrganizaVons  (ALA,  PLA,  #ideadrop,  EveryLibrary,  Urban  Libraries  Unite,  Digital  Public  Library  of  America,  Harvard  Library  Test  Kitchen  design  group,  others)  

•  Vendors  (Proquest,  InnovaVve  Interfaces  Inc.  [III],  Mobile  Beacon,  others)  

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•  sxswLAM  works  to  connect  people  to  the  tools  that  help  them  fuel  their  passions.  They  see  SXSWi  as  an  opportunity  to  talk  with  other  creaVves  and  evangelize  libraries,  archives  and  museums.  

•  We  all  (LAM,  partner  orgs,  vendors)  live  in  a  cloud  of  vibrant  interacVon.    At  the  center  of  our  shared  universe  is  the  core  LAM  group  –  which  is  also  an  enVty  of  its  own.    

What  is  #sxswLAM?  

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The  Short  Version  

•  Vision  for  evangelizing  libraries,  museums  and  archives  to  the  SXSW  technology  community  

•  A  mission  for  making  new  friends  and  bringing  back  stuff  we  can  use  

•  Volunteer-­‐powered  •  High  Passion  •  Goodwill-­‐powered    •  High  credibility  &  trust  (no  formal  org  structure)  

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Our  Panel  

•  Sandy  Tijerina  (#ideadrophouse  –  partner  org)  •  ChrisVan  Zabriskiei  (Queens  Public  Library/  Urban  Librarians  Unite  &  2014  sxsw  presenter)  

•  Mary  Abler  (First-­‐Vme  aXendee  2014;  American  Libraries  SXSWi  blogger)    

•  John  Chrastka  (EveryLibrary  SuperPAC  –partner  org)  

•  Carson  Block  (#sxswLAM  ringmeister  and  panel  moderator)  

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Our  SXSW  Stories  (Panel)  

•  What  was  our  first  involvement  with  SXSW?    •  What  further  acVons  did  we  take?  

•  What  are  the  results?  

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SXSWi  

•  A  place  to  gather  with  others  •  A  place  to  share  ideas  •  “An  incubator  of  cuong-­‐edge  technologies  and  digital  

creaVvity,  the  2014  event  features  five  days  of  compelling  presentaVons  and  panels  from  the  brightest  minds  in  emerging  technology,  scores  of  exciVng  networking  events  hosted  by  industry  leaders  and  an  unbeatable  lineup  of  special  programs  showcasing  the  best  new  websites,  video  games  and  startup  ideas  the  community  has  to  offer.  From  hands-­‐on  training  to  big-­‐picture  analysis  of  the  future,  SXSW  InteracVve  has  become  the  place  to  preview  the  technology  of  tomorrow  today.”    –  (From  hXp://sxsw.com/interacVve/about)      

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 Why  should  the  library  community  

have  a  presence  at  SXSWi?  

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We  want  to  get  the  word  out:      

Libraries,  Museums  and  Archives  are  players  in  the  digital  age.  

 We  want  to  share,  learn  and  collaborate  with  other  players.  

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 SXSWi  is  a  place  to…  

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SEE  

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BE  SEEN  

•  Show  people  we’re  not  “just  about  books”    

•  Put  libraries  on  entrepreneurs’  radar  

•  Show  that  libraries  have  something  for  everyone  

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HEAR  

Beware!  Important  conversaVons  abound…  [Private  screening  of  Edward  Snowden  interview  at  #IdeaDrop  House,  

Photo  credits:  Mary  Abler  and  Cindy  Fisher]  

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BE  HEARD  •  LAM-­‐member  panels  2014  included:    –  The  new  startup  garage  for  innova2on?  Libraries!  (Janie  Hermann  and  Venu  Moola)    

– We  will  not  be  shushed:  Guerilla  Library  Advocacy  (ULU;  Lauren  Comito  and  Chris2an  Zabriskie)    

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 SXSWi  is  also  place  to…  

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MAKE  NEW  CONNECTIONS  

With  entrepreneurs,  startups,  emerging  technologies,  and  established  companies  

Above:  Tina  Coleman  talks  to  a  visitor  at  the  InnovaVve  Interfaces  booth  (and  look  at  all  our  swag!)    [Photo  credit:  Carson  Block]  

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MAKE  COMMUNITY  CONNECTIONS  

ChrisVan  Zabriskie  represenVng  the  Volunteer  Library  Brigade  entrances  passersby  with  Guerilla  StoryVme  

[Photo  credit:  Carson  Block]  

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MAKE  COMMUNITY  CONNECTIONS  

Labrary  (Library  Test  Kitchen)  co-­‐sponsored  events  with  AusVn  Public  Libraries  

[Photo  credit:  Aspen  Walker]  

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MAKE  FAMOUS  CONNECTIONS?!  

If  you  sVck  around  long  enough,  you’re  bound  to  run  into  someone  named  Neil…  

Neil  Gaiman,  2013    Photo  credit:  Meghan  Sitar  

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MAKE  FAMOUS  CONNECTIONS?!  

Neil  Young,  2014    Photo  credit:  Carson  Block  

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AND,    (of  course)  HAVE  FUN  

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#sxswLAM  has  fun  down  to  an  art!  

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 Now  for  some  Hits  and  History  

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Jessamyn  West  at  SXSWi  2000:    First  aLendance    2008:  Jessamyn  West  presented  The  Day  They  Tested  the  Manifesto:  how  we  handled  a  sexism  brouhaha  at  MetaFilter  hXp://www.librarian.net/talks/sxsw/      In  2009,  Jessamyn  West  made  a  call  to  acVon  on  her  blog,  librarian.net,  for  library-­‐land  panel  submissions:  hXp://www.librarian.net/stax/2981/please-­‐help-­‐me-­‐get-­‐more-­‐library-­‐content-­‐into-­‐sxsw/      2010:  Jessamyn  West  and  Jenny  Engstrom,  Panel:  How  the  Other  Half  Lives-­‐-­‐Touring  the  Digital  Divide  Archived  informaVon  here:  hXp://www.librarian.net/talks/sxsw10/    2011:  Jessamyn  West,  Fiona  Morgan,  and  JusVn  Grimes,  Panel:  Offline  America-­‐-­‐Why  We  have  a  Digital  Divide  Archived  informaVon  here:  hXp://www.librarian.net/talks/sxsw2011/    and  here:  hXp://schedule.sxsw.com/2011/events/event_IAP6287    

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Jessamyn  in  her  own  words  

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In  between  there  was  some  library  presence  –  but  mostly  

observaVonal  

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2012—LAM  arrives!  •  The  Great  Library  Swindle:  Your  Rights  Are  at  Risk  w/  Carson  Block  

•  Read/Write  Library:  Mapping  a  City  Through  Media  w/  Nell  Taylor  

•  Making  Stories:  Libraries  &  Community  Publishing  w/  Amy  Buckland,  Char  Booth,  Michael  Porter,  Nate  Hill  

•  Guerilla  MarkeVng  @  Your  Library  w/  Cathleen  Ash  •  A  Penny  Press  for  the  Digital  Age  e/Jessamyn  West,  Fiona  Morgan,  Norberto  Santana  Jr.,  Ryan  Thornburg,  and  Tome  Stytes  

•  Radically  Open  Cultural  Heritage  Data  on  the  Web  w/  Adrian  Stevenson,  Jon  Voss,  Julie  Allinson,  Rachel  Frick  

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2013—LAM  is  in  the  house!  •  Libraries:  The  UlVmate  Playground  (Andrea  Davis,  Naval  Postgraduate  School,  Carson  Block)  –  hXps://www.youtube.com/watch?v=yx_zuljGyGA      

•  Poetry  in  MoVon:  Sound  Culture  and  Data  Mining  (Tanya  Clement,  The  University  of  Texas  at  AusVn)    

•  Culture  Hack:  Libraries  &  Museums  Open  For  Making  (Rachel  Frick,  CLIR  Digital  Library  FederaVon)    

•  Why  Digital  Maps  Can  Reboot  Cultural  History  (Butch  Lazorchak,  Library  of  Congress)    

•  Black  TwiXer  AcVvism,  Bigger  Than  Hip  Hop  (Stacie  Williams,  Harvard  University)    

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Andrea  Davis  –  in  her  own  words  

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sxswLAM    SXSW  InteracVve  +  Librar*  +  Archiv*  +  Museum*  

Through  the  eyes  of  Andrea  Davis  2009-­‐…  

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Volunteer  =  free  badge!  +  contacts  SXSW  Panel  Liaison  Program:  Help  Us  Improve  the  Event!    2009  marked  the  introducVon  of  the  InteracVve  Panel  Liaison  (IPL)  program,  …    If  you  are  very  detail-­‐oriented,  anVcipate  having  significant  free  Vme  in  the  first  three  months  of  2010,  and  would  like  to  see  SXSW  programming  conVnue  to  improve...  then  you  might  be  a  good  candidate  to  be  an  IPL  in  2010.  Want  more  informaVon?  Then  e-­‐mail  us  ASAP  and  we'll  fill  you  in  on  all  the  details.    

now  =  InteracVve  Speaker  Assistant  (ISA)  [email protected]    

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The  Meetups  &  Drinkups  

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Library’ing  =  Interac2ve!  

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Load  the  Schedule  w/  LAM  Panels  

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CollaboraVons  #MIH  LibraryBoxen  +  DPLA  

Awesome  LiXle  Library  +  CREATE  

Mobile  Mini  Lib

raries  +  Eve

rylibrary  

ERL  +  Ideadrop  

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Memories  are  made  

Even  on  the  plane  geong  there  

Zotero  Bibliography  

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ParVcipate  from  Afar  

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And  then  came  sxswLAM  2014…  

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Introducing  a  few  key  players…  

•  ER&L’s  #IdeaDrop  House  •  EveryLibrary  •  DPLA  and  DFL  •  ULU  and  VBL  •  Library  Test  Kitchen  

•  ALA  and  PLA-­‐sponsored  acVviVes  

•  Vendors:  InnovaVve  Interfaces,  Inc.  and  ProQuest  

•  Awesome  library-­‐land  folk  including…  

 

Photo  credit:  SXSWi  

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ULU/VLB  

The  radical  team  of  ChrisVan  Zabriskie  and  Lauren  Comito  took  to  the  streets  of  AusVn  as  the  Volunteer  Library  Brigade,  conducVng  story  Vmes  and  street  reference  for  awe-­‐inspired  passersby.  The  passion  of  this  power  duo  is  infecVous,  and  they  brought  fresh  ideas  to  this  year's  efforts.  Photo  credits:  ChrisVan  Zabriskie  (above),  Unknown  via  social  media  (below).  Text  by  Stacie  Ledden  from    hXp://www.sxswlam.org/impact-­‐collaboraVon-­‐sxswi-­‐phenomenon      

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ER&L:  #IdeaDrop  House  Sandy  and  Bonnie  Tijerina  from  ER&L  found  the  perfect  locaVon  for  this  year's  IdeaDrop  house,  a  space  not  far  from  the  convenVon  center  where  people  came  together  to  connect,  share  ideas  and  discuss  important  topics  in  libraries  and  beyond.  With  the  help  of  their  fabulous  AV  tech  Albert,  the  house  not  only  live  streamed  conversaVons  from  librarians  and  thought-­‐leaders,  there  was  a  "confessional"  where  people  could  record  their  thoughts  on  SXSW  and  librarianship.  They  also  live  streamed  the  Ed  Snowden  simulcast  so  we  could  avoid  the  crowds,  enjoy  mimosas  and  watch  together  from  the  comfort  of  the  couch.  

Photo  credit:  Mary  Abler    Text  by  Stacie  Ledden  from    hXp://www.sxswlam.org/impact-­‐collaboraVon-­‐sxswi-­‐phenomenon    

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EveryLibrary  EveryLibrary  ensured  we  were  well  fed  and  well  connected  over  the  course  of  the  weekend,  sponsoring  breakfast  each  morning  at  the  IdeaDrop  house  and  meet-­‐ups  at  our  favorite  AusVn  jaunt  Mugshots.  John  Chrastka,  this  week  named  a  2014  Mover  and  Shaker,  talked  with  start-­‐ups  and  venture  capitalists  about  how  invesVng  in  libraries  is  invesVng  in  a  healthy  economic  future.  At  breakfast  each  morning,  we'd  discuss  our  successes  from  the  day  before,  what  we  were  excited  about,  what  we  had  planned  for  the  next  day.  

Text  by  Stacie  Ledden  from    hXp://www.sxswlam.org/impact-­‐collaboraVon-­‐sxswi-­‐phenomenon    

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Library  Test  Kitchen  A  serendipidous  and  deligh�ul  addiVon  this  year  was  the  presence  of  the  Labrary,  Library  Test  Kitchen's  prototype  library  space  out  of  Harvard.  Jeff  Goldenson  and  Jessica  Yurkofsky  are  two  of  the  coolest  people  you'll  ever  meet  and  converged  on  the  lawn  of  AusVn's  O'Henry  Museum  to  show  off  their  student-­‐designed  library  machines.  They  provided  inspiraVon  and  parVcipaVon  to  SXSWi  aXendees,  showcasing  the  possibiliVes  and  creaVvity  that  abound  in  libraries.  

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A  first-­‐Vmer’s  experience:  Mary  Abler  

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Key  Partnership  Elements  

•  Shared  vision    •  Complimentary  vision  •  Shared  resources  •  Complimentary  resources  •  Solid  and  reliable  •  All  partners  benefit  =  win  

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Vendors    

•  Sponsorship  started  in  2013  –  with  Proquest’s  sponsorship  of  the  #ideadrophouse  

•  In  2014,  InnovaVve  Interfaces  Inc.  sponsored  a  booth  on  the  trade  room  floor  with  open  access  to  #sxswLAM  friends  and  partners    

•  StarVng  in  2013  partners  also  contributed  cash  and  Vme  to  the  efforts  (EveryLibrary,  Carson  Block  ConsulVng)  

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…and  *you*  next!  

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Wait…  where  are  the  Archives  and  

Museums?!?!  

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Want  to  help?  Ringmeister  •  Coordinate  people  &  partners  (within  and  outside  of  LAM),  be  accountable,  inspire,  lead,  roll  

up  sleeves,  ensure  it  happens,  whatever  it  is...  LogisVcs  Team  •  Mark  the  road  ahead;  keep  us  informed  and  aware;  make  plans;  keep  us  ahead  and  

confident;  head-­‐off  last-­‐minute  frenzies;  provide  logisVcs  at  major  milestones  (i.e.  physical  events  at  ALA  MW  and  SXSWi);  keep  the  curves  rounded  and  road  rock  steady...  

MarkeVng  &  Branding  Team  •  Keep  sxswLAM  informed;  keep  world  informed  about  sxswLAM;  promote  panelpicker  

submissions  among  libraries;  promote  and  equip  voVng  for  LAM      panels;  outreach;  solicit  press  and  blogger  coverage;  coordinate  media  opportuniVes  with  #ideadrophouse;  keep  our  brand  clear  and  consistent;  spread  the  love  the  the  four  corners  of  the  earth...  

Budget  and  Fundraising  •  Someone’s  goXa  pay  for  all  this  stuff.    CreaVve  fundraising  ideas,  execuVon  and  collecVon.    

Guide  budgetpartnerships  (with  markeVng  team)  for  sponsorships  or  co-­‐branding  (i.e.  Togather)  

Crazy-­‐a##  SXSWi  site  impact  team  •  Save  $  where  needed,  spend  where  needed.    Seek  out  &  cement  mutually  beneficial  Channel  

‘Dre.    WWDD?    (What  Would  ‘Dre  Do?)  to  ensure  sxswLAM  mindshare  at  the  conference.    Create  focused,  impac�ul  approach.    Reissue  legacy  ideas  (libraryboxen?)  and  find  new  avenues.  Working  with  logisVcs  and  budget  team,  coordinate  event  presence,  cheers  bar,  parVes,  and  other  groovy  stuff.      

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Other  ways  

•  ISA  program  •  Administered  through  SXSW  •  Badge  in  enchange  for  volunteer  help  

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Online  Presence  

Website:  hXp://www.sxswlam.com/    Facebook:  #sxswLAM  =  Librar*  +  Archiv*  +  Museum*  hXps://www.facebook.com/groups/sxswLAM/736334886389118/?noVf_t=group_acVvity    

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QuesVons?      

@CarsonBlock  www.carsonblock.com