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Page 1: SXSW Final Report Email

Brand Journalist, Salesforce Marketing Cloud@jasonboies

Jason Boies

SXSW 2013: A Look at the Social Week That WasThe Social Buzz from SXSW Interactive (March 8-12)

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Page 2: SXSW Final Report Email

2013 SXSW Total Mentions: 1,193,591 Total Social Conversations

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3/11 12PM

3/12 12PM

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Page 3: SXSW Final Report Email

Keynoters: Elon Musk Dominates Conversation Throughout

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Elon Musk

Julie Uhrman

Joshua Topolsky

Tina Roth Eisenberg

Matthew Inman

Elon Musk, CEO of Tesla Motors and SpaceX, drove the most conversations before, during and after his keynote among all SXSWi keynote speakers.

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SXSW 2013 Conversation Drivers: Mashable Spreads

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@Mashable @SXSW @TheOnion 30SecondstoMars @JaredLeto

With consistent numbers every day, Mashable is the week-long champion. The official SXSW handle is second, while The Onion’s satirical take on the

conference lands it third.

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Page 5: SXSW Final Report Email

The Startups with the Biggest Buzz During SXSW

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Leap Motion

Memoto

Shopcade

Hater

Yappem

Mr. Arlo

Bloom!re

Phone2Action

Koozoo

Click With Me

Leap Motion created a ton of buzz at SXSW this year, showing off technology that tracks gestures in front of a computer to prompt actions.

*Based on companies listed in the SXSW Startup Village Spotlight List, the Accelerator !nalists and other notable names

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Page 6: SXSW Final Report Email

SXSW Speakers: Al Gore Wins the Horse Race

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Shaquille O’Neal

Al Gore

Cory Booker

Bre Pettis

John Cena

Dennis Crowley

Amit Singhal

Rachel Madow

Andy Cohen

Nate Silver

Al Gore’s talk at SXSWi drove conversation throughout the week, as he saw far more buzz than other speakers. Shaq and Cory Booker were neck-and-neck in social mentions behind Gore.

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Page 7: SXSW Final Report Email

SXSW Sponsors: American Airlines Gets Mentions for its Money

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American Airlines

Yahoo!

IFC

Chevrolet

Doritos

Oreo

Austin Chronicle

AT&T

FreeCreditScore.com

Monster Energy

Thanks to an active Twitter presence, American Airlines was the most-mentioned SXSW sponsor. Chevrolet’s “Catch a Chev” campaigns and Oreo’s sponsored pedicabs drew buzz as well.

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Page 8: SXSW Final Report Email

BBQ at SXSW: People love The Salt Lick

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The Salt Lick Iron Works Stubbs Rudy’s Lamberts

The Salt Lick dominated the social media conversation among BBQ joints in Austin during SXSW. No other place was even close.

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Page 9: SXSW Final Report Email

The Top Austin Food Trucks Mentioned During SXSW

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Coolhaus Chi’Lantro Peached Tortilla Blenders & BowlsCow Tipping Creamery

When stopping to grab a bite to eat, SXSW attendees took to social media to talk about Coolhaus, Chi’Lantro and Peached Tortilla.

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Page 10: SXSW Final Report Email

#Most #Mentioned #SXSW #Hashtags

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#SXSWi

#SXSW2013

#CitySeedSXSW

#Empireatx

#austin

Excluding the generic #SXSW hashtag, of!cial hashtags #SXSWi and #SXSW2013 were still appended to the most Tweets during the week.

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Page 11: SXSW Final Report Email

SXSW Demographics: How Social Conversations Broke Down

53% of the conversation was created by males during the week

25-34 year olds made up 42% of the conversation, followed by 35-44 year olds (31%) and 45-54 year olds (12%)

The top home cities of SXSW Tweeters (based on Twitter bio locations): Austin, NYC, LA, San Francisco, Chicago and London

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Page 12: SXSW Final Report Email

Sentiment Around SXSW is Mostly Positive

78%

22%

Positive Negative

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Page 13: SXSW Final Report Email

Let’s Hangout: The Top SXSW Lounges

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Circus Mashimus

The Beacon

Samsung Blogger Lounge

Roku Streaming Lounge

Startup America Live

Looking at of!cial SXSW Lounges, Circus Mashimus, in its 5th year of operation by Mashery, drew the most social conversation.

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Grumpy Cat Wins SXSWi

Grumpy Cat, who was located at Mashable’s location throughout the week, received 13,931 mentions. That’s more than any of the top speakers, including former Vice President Al Gore.

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Page 15: SXSW Final Report Email

How Innovative was SXSW?

While it’s impossible to con!rm The Onion’s claim that the word “Innovate” was spoken 650,000 times at the conference, it DOES appear in 3,681 social media conversations surround SXSWi.

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Page 16: SXSW Final Report Email

Thank You

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