Top 10 Cool New Things in PPC Advertising

David Szetela

Clix Marketinghttp://szetela.me

1. Dayparting with Bing Data

2. Ads at the Top of Gmail

3. New AdWords User Types

4. New Conversion Optimizer Feature

5. View-through Conversions

Top 10 Tips

6. Focused Change History

7. New Google Keyword Tool

8. New Google Placement Tool

9. AdWords Sitelinks Ads

10. New AdWords Graphical Reporting

Top 10 Tips

Dayparting with Bing Data

• Most AdWords advertisers are dayparting without conversion data

• AdWords does not show conversions per hour

• Microsoft adCenter does

Dayparting with Data

Dayparting with Bing Data

Ads at the Top of Gmail

Ads at the Top of Gmail

Put this in a Placement ad group:

mail.google.com, Inbox Top Center

Watch this video: http://

www.youtube.com/watch?v=NItbmss

VqoY

(wait until the end)

New AdWords User Types

New Conversion Optimizer Features

View-through Conversions

VTC = conversions that occur after

banner ad has been viewed but not

clicked.

Clix estimate: 50% accurate

April 12, 2023 12

April 12, 2023 13

Focused Change History

Opportunities->More Tools

April 12, 2023 15

New AdWords Keyword Tool

New AdWords Keyword Tool

New AdWords Placement Tool

New AdWords Placement Tool

AdWords Sitelinks Ads

•Up to four links below ad

•Ads must meet “Certain Quality Criteria (i.e., position #1)

•Appears automatically for qualified campaigns

•Google claims “30% average increase in clickthrough rate”

SiteLinks

New AdWords Graphs

New AdWords Graphs

New AdWords Graphs

New AdWords Graphs

Top 10 Cool New Things in PPC Advertising

David Szetela

Clix Marketinghttp://szetela.me