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Page 1: Take My Job!

DONNA LICHAW | @DLICHAW | GREATNORTHELECTRIC.COM

TAKE MY JOB!

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@dlichaw

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http://inuseful.se/fredagskul-ux-superhero/

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Take My Job! @dlichaw | greatnorthelectric.com

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FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES

Take My Job! @dlichaw | greatnorthelectric.com

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FOSTER CREATIVITY SKETCHINGWIREFRAMES + MOCKUPSPROTOTYPES MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES

Page 8: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

BENOÎT CHIEF FINANCIAL OFFICER

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Take My Job! @dlichaw | greatnorthelectric.com

BENOÎT CHIEF FINANCIAL OFFICER

Take My Job! @dlichaw | greatnorthelectric.com

“THANK YOU”

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Take My Job! @dlichaw | greatnorthelectric.com

https://www.flickr.com/photos/68751915@N05/6355836713

BENOÎT CONTROLS THE BUDGET

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BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF

Take My Job! @dlichaw | greatnorthelectric.com

Page 12: Take My Job!

BEN PRODUCT MANAGER NOT A DESIGNER DESIGNS STUFF

Take My Job! @dlichaw | greatnorthelectric.com

TEACH BEN

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Take My Job! @dlichaw | greatnorthelectric.com

MAKE BEN LOOK GOOD*

* BEN ALSO CONTROLS THE BUDGET

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ED & ALI LEAD ENGINEER

ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS

PROBLEM SOLVERS

Take My Job! @dlichaw | greatnorthelectric.com

Page 15: Take My Job!

ED & ALI LEAD ENGINEER

ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS

PROBLEM SOLVERS

Take My Job! @dlichaw | greatnorthelectric.com

LOCK THEM AWAY FOR A MORNING

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ED & ALI LEAD ENGINEER

ART DIRECTOR DON’T ALWAYS AGREE WANT REQUIREMENTS

PROBLEM SOLVERS

Take My Job! @dlichaw | greatnorthelectric.com

UNLOCK POTENTIAL

Page 17: Take My Job!

FOSTER CREATIVITY MAKE OTHERS USEFUL INTERVIEW NOTESDATA MODELS & PERSONAS USER INTERVIEWS & TESTS PROMOTE ACCOUNTABILITY

COPING STRATEGIES

Page 18: Take My Job!

SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN

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SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !

ASK SUE TO TAKE NOTES

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SUE DIRECTOR OF PRODUCT NEEDS TO INCREASE ENGAGEMENT WANTS ADVICE DOESN’T ALWAYS LISTEN !

CREATES BUY-IN

Page 21: Take My Job!

LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING

Take My Job! @dlichaw | greatnorthelectric.com

Page 22: Take My Job!

LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING

Take My Job! @dlichaw | greatnorthelectric.com

GIVE LISA A PROJECT TO DO

Page 23: Take My Job!

LISA CUSTOMER SERVICE DIRECTOR YOUR NEW BEST FRIEND LISA KNOWS EVERYTHING

Take My Job! @dlichaw | greatnorthelectric.com

HELP LISA DO HER JOB

Page 24: Take My Job!

DAVID FOUNDER DAVID NEEDS “UX”

NOT USER RESEARCH

Take My Job! @dlichaw | greatnorthelectric.com

Page 25: Take My Job!

DAVID FOUNDER DAVID NEEDS “UX”

NOT USER RESEARCH

Take My Job! @dlichaw | greatnorthelectric.com

GET DAVID OUT OF THE BUILDING*

* WORKING FOR YOU

Page 26: Take My Job!

DAVID FOUNDER DAVID NEEDS “UX”

NOT USER RESEARCH

Take My Job! @dlichaw | greatnorthelectric.com

HELP DAVID DO HIS JOB

Page 27: Take My Job!

FOSTER CREATIVITY MAKE OTHERS USEFUL PROMOTE ACCOUNTABILITY

COPING STRATEGIES

Take My Job! @dlichaw | greatnorthelectric.com

Page 28: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

DONNA FIXER WANT TO MAKE THINGS BETTER

Page 29: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!

!

!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!

Task!5:!Actually,!make!that!two!cokes.!

• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!

• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!

navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!

separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!

Severity:!Negligible!

Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!

what!we!have.!

• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!

• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!

didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!

reach!the!bag!in!one!click!rather!than!the!two!required.!

DONNA FIXER WANT TO MAKE THINGS BETTER

Page 30: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!

!

!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!

Task!5:!Actually,!make!that!two!cokes.!

• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!

• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!

navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!

separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!

Severity:!Negligible!

Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!

what!we!have.!

• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!

• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!

didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!

reach!the!bag!in!one!click!rather!than!the!two!required.!

DONNA FIXER WANT TO MAKE THINGS BETTER

CRICKETS

Page 31: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Seamless!|!iPad!Usability!Testing!Report!!|!November!21,!2011!|!p!7!!!

!

!• 6/6!were!finally!able!to!add!a!coke!to!their!bag!

Task!5:!Actually,!make!that!two!cokes.!

• 5/6!successfully!increased!the!amount!of!cokes!from!1!to!2!in!their!bag!!

• 1/6!did!not!realize!they!could!tap!on!an!item!in!the!bag!to!increase!the!quantity!and!

navigated!back!to!the!menu,!added!a!second!coke!and!then!wondered!why!they!had!two!

separate!line!items!in!their!bag!instead!of!one!line!item!with!a!quantity!of!2!

Severity:!Negligible!

Task!6:!Let’s!maybe!get!a!dessert!too…never!mind,!we’re!good!–!let’s!just!order!

what!we!have.!

• 5/6!successfully!navigated!back!to!the!bag!by!using!the!app!menu!

• Issue:!1/6!wondered!why!the!icon!with!the!subtotal!in!the!bottom!right!corner!of!the!app!

didn’t!take!them!directly!to!the!bag!like!they!expected!it!to.!This!participant!preferred!to!

reach!the!bag!in!one!click!rather!than!the!two!required.!

DONNA FIXER WANT TO MAKE THINGS BETTER

FA = −FB

Page 32: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

COLLABORATIVE PRIORITIZIATION

IMG: HOLDING HANDS

Take My Job! @dlichaw | greatnorthelectric.com

COLLABORATE

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EVERYONE WANTS TO BE A HERO

Take My Job! @dlichaw | greatnorthelectric.com

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Take My Job! @dlichaw | greatnorthelectric.com

DAVID Created a product that

people use, love, and pay forLISA

Got fewer complaints

BENOIT Felt useful

BEN Launched on time

SUE Increased engagement

ED & ALI Increased engagement

Page 35: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

WHO IS YOUR USER? WHAT IS THEIR GOAL?

WHAT PROBLEM DO THEY HAVE? HOW CAN YOU: FOSTER CREATIVITY?

MAKE THEM USEFUL?

PROMOTE ACCOUNTABILITY?} MAKE THEM

A HERO

Page 36: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

FA = −FB

HEROA = −HEROB

Page 37: Take My Job!

Take My Job! @dlichaw | greatnorthelectric.com

DAVID Asked me back and refers me

EMMA Lost touch

BENOIT Moved back to France

BEN Hired me for another project

SUE Hired me for another project

ED & ALI Asked me back and refers me

Page 38: Take My Job!

THEY’RE A HERO YOU’RE A HERO

Take My Job! @dlichaw | greatnorthelectric.com

Page 39: Take My Job!

THANK YOU.Donna Lichaw

@dlichaw greatnorthelectric.com