AS Media Studies – The Importance of

Technological Convergence

Friday 7th March 2014

Unit G322: Key Concepts Exam

Why?

Aims & Objectives

So YOU are prepared and ready for the exam on May 23rd 2014

• Re-cap prior learning of areas we have covered in previous Section B: Film Industry (50 Marks) lessons

• To gain a better understanding of how Technological Convergence is having a profound impact on the Film Industry at both a High and Low Budget Level.

• See what impact these developments have had on the case studies we have analysed, as well as other relevant examples.

• Review the learning

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Starter – Re-cap some key areas

YOU MUST write down as much information as you can in relation to this Case Study example that will be shown.YOU SHOULD refer to areas covered in relation to PDME – For example WHO Produced the movie and WHEN?

Starter – Re-cap some key areas

YOU MUST fill in the gaps in relation to the Case study example(s) covered.

Extension – YOU COULD relate these figures to a Film we have covered OR one of your own.

DVD/Blu-Ray

In 2012, feature film video sales and rentals in the UK generated just under £1._ billion.

In 2012, 17_ million videos in all categories were sold, down 1__% on 2011.

WHY?

2

94

HOW is this an example of Technological Convergence?

Clue: See area circled in the phone

• £200m was spent in the UK alone on VOD Last year (2013)

• 2012 - The combined film on VOD revenues represents approximately 6% of the total UK filmed entertainment market, compared with 4% in 2011.

In 2012, more than 16 million households were able to access television-based VoD and spent (excluding VAT) an estimated £121 million on films.

What IS

Technological Convergence?

It is the merging (convergence) of more than ONE Technology and/or Platform that helps promote or exhibit the same product

Technological Convergence – and in many respects synergy with other brands – has given audiences “the kinds of entertainment experiences they want” (Jenkins – 2006).

Institutions such as Warner Bros and Sky also benefit from providing this access to the film.

XBOX 360 Game is available – but what else can you do on the XBOX 360?

Comparison Task:

YOU MUST list/write down as many different ways in which an audience could have accessed this film on the release date – when was the release date?

Key term: ‘Multi-platform Day-and-Date release’

FEEDBACK

You have 30 seconds to highlight/annotate the language in this Question.

YOU MUST write an Introduction (based on the task completed above) – For example:

The importance of Technological Convergence…..

FEEDBACK

YOU MUST write a comparative PEA Paragraph in relation to the 2 Case Study examples above.

YOU SHOULD support your understanding with statistics/key facts that we have covered today and – where relevant – in previous lessons.

Extension – YOU COULD Write more than 1 Comparative Paragraph.

Connectives…

Similarly….

However, in contrast,…..

Within the ‘Indie Sector’ of the Film Industry, however,….

FEEDBACK

WHO Produced ‘The Angels Share’?

WHAT year was it Produced?

2012

and

• Visit the Blog Page for ‘The Angels Share’ (2012 – Sixteen Films).

• Scroll down to the links provided for these 2 forms of VOD –

HOW is this different to other more mainstream VOD Services such as?

WHAT does this say about the appeal of the film compared to more mainstream Blockbusters?

FEEDBACK

Comparison…

Using the images as clues, YOU MUST compare how Technological Convergence assisted in popularizing these 2 movies.

YOU SHOULD consider HOW you can access media products like iTunes and whether both films utilised this service.

FEEDBACK

‘A Late Quartet’ (2012 – RKO Pictures)

Other Examples worth researching…..

http://www.screendaily.com/features/in-focus/uk-vod-all-eyes-are-on-this-market/5053562.article

YOU SHOULD look at this article and many others available online for Futher reading

YOU SHOULD refer to the following case studies in relation to the significance new “experiences” like IMAX 3D Offer the audience:

and

‘Gravity’ (2013 – Warner Bros)‘Stalingrad’

(2013 – Columbia Pictures)

‘Gravity’ (2013 – Warner Bros)

‘Gravity’ (2013 – Warner Bros)'Gravity' coming back to IMAX screensBy Chelsea Lewis January 18th 2014

Gravity, the space thriller staring Sandra Bullock and George Clooney, will be re-released on IMAX screens on January 31st.Gravity was a box office success and many moviegoers went to see the space thriller in IMAX.Crave Online added that the re-release will be for IMAX in 3D.Cinema Blend reported that the film will also be returning to be viewed in 2D on screens today.Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp, spoke about how due to fan demand the film is being brought back into IMAX."Congratulations to Alfonso, David Heyman and Warner Bros. on today’s Academy Award nominations," Foster said. "We’re delighted with the overwhelming success of Gravity and the continued demand we’re seeing from moviegoers, both domestically and around the world, to bring it back in IMAX. Word of mouth has been tremendous, with fans and critics demanding that Gravity must be experienced in the most immersive way possible."

• Visit this page and look at the PowerPoint embedded into the Page.

• YOU MUST Complete the tasks on the page and finish for homework.

Review the learning

YOU MUST write down WHAT technological Convergence is and give x2 examples from either of the case studies. Extension – YOU COULD give more than 2 examples

Homework

• Complete the ‘Stalingrad’ research task on the Blog.

DUE: Next Section B Lesson – Monday 17th March 2014