2015 TENNIS

A guide to local advertising opportunities

Your Customers, Delivered

• Tennis at a Glance

• Why Advertise in Tennis?

• Full Court Coverage

• Ratings Success

AGENDA

TENNIS AT A GLANCE

TENNIS AT-A-GLANCE

• With 61 tournaments in 30 countries, the ATP World Tour showcases the finest male athletes competing in the world’s most exciting venues. From Australia to Europe and the Americas to Asia, the stars of the 2014 ATP World Tour will battle for prestigious titles and Emirates ATP Rankings points at ATP World Tour Masters 1000, 500 and 250 events, as well as Grand Slams (non ATP events).

• The WTA is the global leader in women's professional sport with more than 2,500 players representing 92 nations competing for a record $118 million in prize money at the WTA's 54 events and four Grand Slams in 33 countries. Close to 5.4 million people attended women's tennis events in 2013 with millions more watching on television and digital channels around the world.

TODAY’S ATP DRAWS

Novak Djorkovic Currently ranked #1 and has been on the tour since 2003.

Roger FedererRanked #2 with 17 years of

pro tennis experience.

Rafael Nadal Ranked as #3 on the tour with 15

years on the court.

Stanislas Warinka Ranked #4 and has 13 years as a singles player.

David Ferrer Ranked #5 and has 15 years as a pro on the tour.

TODAY’S WTA DRAWS

Serena Williams Currently ranked #1 and has been on the tour since 1995.

Maria SharapovaRanked #2 with 14 years of pro tennis experience.

Simona Halep Ranked #3 on the tour with 9

years on the court.

Petra Kvitova Ranked #4 and has 9 years as a pro on the tour.

Na Li Ranked #5 and has 15 years as a singles player.

WHY ADVERTISE IN TENNIS?

WHY ADVERTISE IN TENNIS?

Advertising in Tennis games of regional and/or local interest can help associate your business with the loyalty and passion consumers have for their favorite player.

All eyes will be on Juan Martin del Potro as he makes his triumphant return in 2015. Sidelined by a wrist surgery since early 2014, the former World #4 Juan has been practicing well and has his sights set on the Australian Open.

Roger Federer chases the top spot currently held by Djokovic and hopes to reclaim the lead and be World #1. Federer, the year-end No. 1 from 2004-07 and in 2009 – is looking to become the second player to hold, lose and regain the year-end No. 1 mantle on two occasions. Rafael Nadal became the first to accomplish the feat last year, following his previous No. 1 finishes in 2008 and 2010.

Powered by the best serve in the women’s game can The USA’s Serena Williams hold the top spot and be #1 in the World in 2015? From 2002 through 2003 she won four consecutive Grand Slam singles titles (2002 French Open, 2002 Wimbledon, 2002 U.S. Open, 2003 Australian Open), a feat that was dubbed the “Serena Slam.” Williams is the fifth woman, behind Maureen Connolly, Margaret Court, Martina Navratilova and Steffi Graf, to hold all four major titles simultaneously. 

MEN’S TENNIS ATTRACTS AN AFFLUENT AND WELL-EDUCATED AUDIENCE

SCOUTING REPORT

Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwks Ps yr.:: Men’s tennis (ATP) Population: 241,532,596 Qualitative Population: 12,316,320

69% are homeownersNearly 70% have a college education

55% are marriedHOME OWNERSHIP

Series10%

10%

20%

30%

12%15% 15%

19%18% 19%

18-24 25-34 35-44 45-54 55-64 65+Age Base: Adults 18+

Men 64%

Women 35%

TARGET: WATCHED TENNIS ON CABLE TV

WOMEN’S TENNIS ATTRACTS AN AFFLUENT AND WELL-EDUCATED AUDIENCE

SCOUTING REPORT

Source: Scarborough USA Plus Research, Fe13-Mar14, Total Survey Area, Adults 18+ Target: Sports View Cable TV netwks Ps yr.:: Women’s tennis (WTA) Population: 241,532,596 Qualitative Population: 11,147,312

67% are homeownersOver 65% have a college education

53% are marriedHOME OWNERSHIP

Series10%

10%

20%

30%

10%14% 15%

20% 19% 19%

18-24 25-34 35-44 45-54 55-64 65+Age Base: Adults 18+

Men 56%Women

43%

TARGET: WATCHED TENNIS ON CABLE TV

FULL COURT COVERAGE

Early Court Action in 2015 (January - April)

• Australian Open January 19 – February 1• BNP Paribas Open March 9 –March 22• Miami Open March 23 – April 5• Family Circle Cup April 4 – April 12

Later Matches (May - September)

• French Open May 24 to June 7• Wimbledon – June 29 to July 12• US Open – August 31 – September 13

Cox Media offers close to 150 days of court coverage and 250 hours of men’s and women’s pairings providing strong national audiences through top player match-ups, and a full slate of tournaments for the hard-core tennis fan.

CABLE’S FULL COURT COVERAGE

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RATINGS SUCCESS

2014 ATP TOUR SUCCESS

• Men’s Final at Wimbledon on ESPN July 6, 2014 averaged a 1.96 HH, a 1.69 M35+, and a 1.83 M55+ coverage area rating.

• Men’s Quarterfinals at the US Open on ESPN September 4, 2014 averaged a 1.49 HH, a 1.60 M55+, and a 1.42 W55+ coverage area rating.

• The Australian Open Semi Finals had solid ratings early in the year on ESPN January 24, 2014 with 1.57 M18-24 coverage area rating.

Source: National Numbers Reflect Coverage Area HH Ratings from Nielsen’s National People Meter Sample; may include viewing from ADS/Satellite Homes

NATIONAL AUDIENCE