LIKINGPEOPLE ARE EASILY PERSUADEDBY PEOPLE THAT THEY LIKE OR INWHOM THEY HAVE FAITH
AUTHORITYPEOPLE TEND TO OBEY AUTHORITY
FIGURES, REAL OR FAKE, EVEN IFTHEY ARE ASKED TO PERFORM
OBJECTIONABLE ACTS
SCARCITYTHINGS ARE MORE ATTRACTIVE WHEN THEIRAVAILABILITY IS LIMITED OR WHEN WE STANDTO LOSE THE OPPORTUNITY TO ACQUIRETHEM ON FAVORABLE TERMS.
WE GENERALLY AIM TO RETURNFAVORS, PAY BACK DEBTS, GIVE INEXCHANGE, AND TREAT OTHERS ASTHEY TREAT US.
RECIPROCITY
IF PEOPLE COMMIT, ORALLY OR INWRITING, TO AN IDEA OR GOAL, THEYARE MORE LIKELY TO HONOR SUCH TOREMAIN CONGRUENT WITH THEIRSELF- IMAGE.
CONSISTENCY
WHEN UNCERTAIN OR MAKING ADECISION, PEOPLE WILL DOTHINGS THAT THEY SEE OTHERSDOING.
SOCIAL PROOF
Ready to use influence in your business?
We help CEOs and marketing executives
succeed and grow everyday and
we can help you too.
Contact:
Brad Nickel
305-297-2466