The Art and Science of The Art and Science of Using LinkedInUsing LinkedIn
Cultivating and Managing Business Relationships
Is LinkedIn Networking?
NO
Why Use LinkedIn?
To track your network!
To be found!
To find resources and clients
Networking
What are we going to cover?
Your Profile Groups
Art of Connecting
and
Recommendations
Research
and
Tools
Personal Profile Overview
Summary
Experience
Skills and Expertise
Recommendations
Additional Information Twitter Handle Groups
Personal Information
Contact Information
Applications Wordpress Google Presentation Slideshare …..
Languages
Certifications
Patents
Volunteerism
.
.
Personal Profile
KeywordsWebsite – Google Webmaster Tools
Job Descriptions – Wordle.net or Tagcrowd.com
Resume – Wordle.net or TagCrowd.com
Public vs. Private Profile
Private Viewable by your
connections
Applications
Not searchable
Public Viewable by all
No Applications
Searchable
Order is fixed
Vanity URL
Groups
Groups Page
GroupsOpen vs. Members-Only
Benefit Open Members-Only
Discussion Visibility Anyone Members-Only
Indexing by Search Engines
Yes No
Sharing to Twitter and FB Yes No
Anyone can contribute Optional No
Groups Membership
Groups Membership
Groups Settings
Groups Settings
Sharing in GroupsBookMarklet
Groups Rules50 Groups Maximum
Keep to 48 or less
Respect the rules of the groups
Obey Group Moderators
Group Playtime
The Art of Connecting
The Art of Connecting
The Art of Connecting
The Art of Connecting
The Art of Connecting
The Art of Connecting
The Art of Connecting
What if we have nothing in common?
The Art of Connecting
Do I include a personal note?
Personal NoteHow do I know you?
Remind me even if you think I should know!
Why should I care to connect to you?What is the context of the relationship?
Add something personal!Put some personality into it!
Blind Introduction
Blind Introduction
Blind Introduction
Blind Introduction
Why did we connect?Tag the profile to categorize the connection
Add a note to the profile with at a minimum of when you connected.
Download their vcard!
Recommendations
The Politics of Recommendations
Tit for Tat RecommendationsRecruiters look for this
Recommendations given do not need to be displayed
ConnectingTime to Play
Research and
Tools
Research and ToolsAnswers
Signal
Search for Companies
Advanced Search for People
LinkedIn Resume Builder
LinkedIn Maps
Recommended
