10/1/2008 Hessie Jones
The Art of ConversationThe Art of Conversation
Social Media: The Key to Effectively Attracting and Retaining Customers for Life
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Key Elements of Web 2.0Key Elements of Web 2.0
Participation Easy access Customization Conversation Long tail
Friend finding/network building
Sharing Openness User generated
content
10/1/2008
Key Elements of Web 2.0Key Elements of Web 2.0
Participation Easy access Customization Conversation Long tail
Friend finding/network building
Sharing Openness User generated
content
Harnessing Collective Intelligence
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Consumer media consumption continues is Consumer media consumption continues is increasingly fragmented but social networks are increasingly fragmented but social networks are the only content services that command mass the only content services that command mass
adoptionadoption
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ParticipationPopulation
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What is Social Media?What is Social Media?
“Online applications, platforms and media which
aim to facilitate interaction, collaboration and theSharing of content”
10/1/2008 Source: Universal McCann, Wave 3 March, 2008
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Key Elements of Social Key Elements of Social MarketingMarketing
Authenticity Listening/Sharing Adding Value Active/Frequent Building
Credibility Building
Community
What it’s NOT about:
Selling Misleading YOU
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What this means for your What this means for your businessbusiness
Sustained Organic traffic Little-to-no media spend Relevant customer reach Increased credibility Strong customer relationships WOM traffic Sustained customers
with eventual revenue potential
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Drive Continuous TrafficDrive Continuous Traffic
Have a variety of traffic sources:
• Create a blog• Develop authority
(technorati, scribd)• Comment on other blogs• Use Video (Ustream,
Mogulus)• Use Flickr• Yahoo! Answers• Reciprocal Links
Social Bookmarking• Non self-serving• Frequent• Bookmark the good stuff• Discover new stuff• Merge with the group• Be an SME• Add comments to other
people’s bookmarks• Create tags• Actively participate in the
community• Earn the right to be self-
serving after you’ve proven your value
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Retain your customersRetain your customers
Be accessible to your potential/current customers.
Let them know you’re paying attention.– Monitor relevant Blog/Article Alerts– Create a Squidoo page– Twitter/ Tweetscan/Twitterfeed– getsatisfaction.com
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Value you get = Value Value you get = Value you giveyou give
MonitorAnalyzeInteractLead
10/1/2008 Hessie Jones
Thank you
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