The New NormalAmazon Web Services

2/3More than two-thirds of

IT budgets go toward

keeping the lights on

77%of CEOs believe security

risk has increased in the

last few years and 65%

believe their risk management

capability is falling behind

15yrsThe average lifespan

of an S&P company

dropped from 67 years in

the 1920s to 15 years today

How This Affects You

You’re left without

the necessary resources

to pursue critical business

initiatives required to maintain

a competitive advantage Your traditional IT model

lacks the agility you

need to keep pace with

innovative startups

Insufficient security,

compliance and availability

can hamper your ability to

compete and open the door to

sophisticated, hard-to-identify

attacks

Responding requires a new model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

Hospitality Trading Insurance Grocery

This is something “born in the cloud”

companies have already discovered.

Devices

Disruption is much easier today

Focus on differentiationand reduce technical debt

Move from risk-laden

up-front expense to

flexible variable expense

Stop guessing

at capacity planning

Go global in

minutes

Get rid of time-consuming, expensive tasks

Remove complicated infrastructure

management that adds little

business value

GE Oil & Gas is migrating 500 applications, and more than 750TB of

data, to the cloud by the end of 2016 as part of a major digital

transformation, helping it attain a 52% reduction in TCO and greater

speed to market.

Gain the freedom to choose

OSMicrosoft Windows Server 2016, 2012, 2008, and 2003

Red Hat Enterprise Linux

Amazon Linux

SUSE Linux

Ubuntu

…...

DatabaseMicrosoft SQL Server

Oracle

Amazon Aurora

PostgreSQL

MySQL

MariaDB

Amazon DynamoDB

Amazon EC2 & Amazon RDS

And the freedom to change your mind

AWS Database Migration Service

Migrate on-premises, Amazon RDS, and EC2-based databases

Supported Sources

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Supported Targets

Oracle

Microsoft SQL Server

MySQL

Amazon Aurora

PostgreSQL

Amazon Redshift

MariaDB

“The AWS Database Migration Service automated most of the work needed to convert

from Oracle and dramatically reduced the manual effort involved in the code migration. It

is a key enabler in our plans to adopt more agile, open source databases.”

Hans Wald – CTO, Thomas Publishing

Deploy however you like

Your

Datacenter

Amazon Web

Services

Fully Featured

Compute

Resource &

Deployment

Management

Common Controls

for Security &

Access

Integrated

Networking

Data Integration &

Life Cycle

Management

Flexible hybrid options

Comcast’s IT strategy focuses on combining its own data centers and AWS as

the cornerstone of its next-generation TV service, X1. This has allowed them

to rapidly scale interactive, on-demand content to millions of viewers.

Deploy faster wherever you like

16 Regions – 42 Availability Zones – 68 Edge Locations

Region & Number of Availability Zones

AWS GovCloud (2) EU

Ireland (3)

US West Frankfurt (2)

Oregon (3) London (2)

Northern California (3)

Asia Pacific

US East Singapore (2)

N. Virginia (5), Ohio (3) Sydney (2), Tokyo (3),

Seoul (2), Mumbai (2)

Canada

Central (2) China

Beijing (2)

South America

São Paulo (3)

Announced Regions

Paris, Ningxia

Innovate faster than ever before

Builders don’t want to be blocked

IdeaCompleted

Project

Not Possible

We don’t support thatMaybe next

year

That’s a change order

Account Support

Support

Managed Services

Professional Services

Partner Ecosystem

Training & Certification

Solution Architects

Account Management

Security & Pricing Reports

Technical Acct. Management

Marketplace

Business Applications

DevOps Tools

Business Intelligence

Security

Networking

Database & Storage

SaaS Subscriptions

Operating Systems

Mobile

Build, Test, Monitor Apps

Push Notifications

Build, Deploy, Manage APIs

Device Testing

Identity

Enterprise Applications

Document Sharing

Email & Calendaring

Hosted Desktops

Application Streaming

Backup

Game Development

3D Game Engine

Multi-player Backends

Mgmt. Tools

Monitoring

Auditing

Service Catalog

Server Management

Configuration Tracking

Optimization

Resource Templates

Automation

Analytics

Query Large Data Sets

Elasticsearch

Business Analytics

Hadoop/Spark

Real-time Data Streaming

Orchestration Workflows

Managed Search

Managed ETL

Artificial Intelligence

Voice & Text Chatbots

Machine Learning

Text-to-Speech

Image Analysis

IoT

Rules Engine

Local Compute and Sync

Device Shadows

Device Gateway

Registry

HybridDevices & Edge

SystemsData

IntegrationIntegrated

NetworkingResource

ManagementVMware on

AWSIdentity

Federation

MigrationApplication Discovery

Application Migration

Database Migration

Server Migration

Data Migration

Infrastructure RegionsAvailability

ZonesPoints of Presence

Compute ContainersEvent-driven Computing

Virtual Machines

Simple Servers Auto Scaling BatchWeb

Applications

Storage Object Storage Archive Block StorageManaged File

StorageExabyte-scale

Data Transport

Database MariaDBData

WarehousingNoSQLAurora MySQL Oracle SQL ServerPostgreSQL

ApplicationServices

Transcoding Step Functions Messaging

SecurityCertificate

ManagementWeb App. Firewall

Identity & Access

Key Storage & Management

DDoSProtection

Application Analysis

Active Directory

Dev Tools

Private GitRepositories

Continuous Delivery

Build, Test, and Debug

Deployment

NetworkingIsolated

ResourcesDedicated

ConnectionsLoad Balancing Scalable DNSGlobal CDN

The AWS Platform

Take advantage of new computing models

Develop without

worrying about servers

to manage

Setup your code to run

in response to a

variety of triggers

Code is executed on

demand with

continuous scaling

Pay only for the time

used with sub-second

metering

Serverless architectures free you from managing infrastructure

AWS Lambda

MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s

metrics engine. It takes the raw data, cleans it up and conducts error detection, then

creates the metrics that bring more insights into plays; all within 12 seconds of a play.

Data warehousing for everyone

• Massively parallel, petabyte scale

• Fully managed

• $1000 per TB per year; 1/10th traditional costs

• Use your existing integration and BI tools

Faster, simpler, less expensive

Amazon Redshift

“Being able to explore near-real-time data improves our decision making massively. We

can make decisions based on what’s happening now rather than what happened three or

four days ago… Redshift is the engine that drives our decision-making: that’s how

important it is to us.” John O’Donovan – CTO, Financial Times

Act on information as it happensCapture, store, and analyze streaming data

Build custom applications that process

or analyze streaming data such as

real-time content recommendations.

Quickly load TBs per hour of

streaming data into the cloud for

applications such as social media

analysis or IoT.

Amazon Kinesis

Hearst Corporation sends clickstream data containing content and audience

information from over 250 digital properties with Amazon Kinesis to make

real-time content recommendations to maximize audience engagement.

Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale

Highly Scalable Fully ManagedFast, Consistent Performance

Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

Amazon DynamoDB

BMW built its new car-as-a-sensor service in only six months using

DynamoDB and other services. With AWS, it can adapt to rapidly changing

load requirements that can scale up and down by two orders of magnitude

within 24 hours and will process data from 100,000 cars by 2018.

BMW

Enterprise performance with open-source economics

Amazon RDS for Aurora

"With Alfresco on Amazon Aurora we scaled to 1 billion documents with a

throughput of 3 million per hour, which is 10 times faster than our MySQL

environment. It just works!" - John Newton, Founder and CTO of Alfresco.

Old World

Proprietary

Very expensive

Punitive licensing inhibits change

Limited flexibility

New World

Open-source

Cloud economics

Come and go as you please

Build on top of existing standards

Reduce Infrastructure Risk

OR

Move Fast

Stay Secure

AND

Move Fast

Stay Secure

Strengthen your security posture

Leverage security

enhancements from 1M+

customer experiences

Benefit from AWS

industry leading

security teams 24/7,

365 days a year

Security infrastructure

built to satisfy military, global

banks, and other high-

sensitivity organizations

Over 50 global

compliance

certifications and

accreditations

“We work closely with AWS to

develop a security model, which we

believe enables us to operate more

securely in the public cloud than we

can in our own data centers.”

Rob Alexander - CIO, Capital One

Access a deep set of cloud security tools

Virtual Private CloudIsolated cloud resources

Web Application FirewallFilter Malicious Web Traffic

ShieldDDoS protection

Certificate ManagerProvision, manage, and deploy SSL/TSL certificates

Key Management ServiceManage creation and control of encryption keys

CloudHSMHardware-based key storage

Server-Side EncryptionFlexible data encryption options

IAMManage user access and encryption keys

SAML FederationSAML 2.0 support to allow on-prem identity integration

Directory ServiceHost and manage Microsoft Active Directory

OrganizationsManage settings for multiple accounts

Service CatalogCreate and use standardized products

ConfigTrack resource inventory and changes

CloudTrailTrack user activity and API usage

CloudWatchMonitor resources and applications

InspectorAnalyze application security

ArtifactSelf-service for AWS’ compliance reports

Networking Encryption Identity & Management Compliance

More assurance programs than anyone

Certifications / Attestations

C5 [Germany], Cyber Essentials Plus [UK], DoD SRG, FedRAMP, FIPS, IRAP [Australia],

ISO 27001, ISO 27017, ISO 27018, ISO 9001, MLPS Level 3 [China],

MTCS Tier 3 [Singapore], PCI DSS Level 1, SEC Rule 17a-4(f), SOC 1, SOC 2, SOC 3

Laws, Regulations, and Privacy

DNB [Netherlands], DPA – 1998 [U.K.], EAR, EU Data Protection Directive,

EU Model Clauses, FERPA, Gramm-Leach-Bliley Act (GLBA), HIPAA, HITECH, IRS 1075,

ITAR, My Number Act [Japan], PDPA – 2010 [Malaysia], PDPA – 2012 [Singapore],

PIPEDA [Canada], Privacy Act [Australia], Privacy Act [New Zealand],

Spanish DPA Authorization, VPAT / Section 508

Alignments and Frameworks

CIS, CJIS, CLIA, CMS Edge, CMSR, CSA, EU-US Privacy Shield, FISC [Japan], FISMA,

G-Cloud [U.K.], GxP (FDA CFR 21 Part 11), ICREA, IT Grundschutz [Germany], MITA 3.0,

MPAA, NIST, PHR, UK Cloud Security Principles, Uptime Institute Tiers

Migrating existing

applications as

quickly as possible

Deploying new

applications to the

cloud by default

Cloud computing has become the new normal

AWS services more than a million active customers every month in 190 countries.

Through customer obsession and an increasing pace of innovation,

AWS is the fastest technology vendor in history to reach a $10B run rate.

Global Enterprise Customers

General Electric Capital One BMWJohnson &

Johnson Merck Nordstrom

“There is no public cloud infrastructure provider that has more robust enterprise capabilities.”

Marc Benioff, Chairman & CEO, Salesforce

The AWS Cloud

Eliminate costly technical debt and reallocate resources so you can deliver high-value, revenue-generating projects faster.

Innovate faster and solidify your competitive advantage by

merging startup agility with enterprise experience and resources.

Reduce risk by focusing resources dedicated to security, compliance

and availability to the most important areas of your business.

"AWS is our trusted partner that is going to run our company for the next 140 years.”

Jim Fowler – CIO, General Electric

Journey To The Cloud

Your recommended 1st 90 days

Create Cloud ‘Minimum Viable

product’

Create ‘Cloud Centre of

Excellence’

Get Proof-of-Concepts and Early adopters onto platform ASAP

Iterative development

Use continuous feedback and cycles of learning to develop MVP

Tiger team of IT and business SMEs to plan, develop and build cloud capability

Critical to delivering value ASAP

Hold Cloud Discovery Workshop

Executive Sponsor, Key Business Stakeholders, IT Leadership

Build out your initial cloud capability

Create Cloud Operations Model,

Business Case & Roadmap

• Use the AWS CAF to guide your planning

• Understand Business Drivers, expected outcomes and current environment

• Overview of AWS services & identification of POC workloads

• Identify AWS services and partners to accelerate adoption

• Roadmap to establishing AWS cloud foundation

• Creates and drives a compelling vision and business case for the adoption and use of cloud capabilities

• Minimal set of AWS capabilities required to deliver clear business value

• Creation of the Cloud Operating Model, Business Case and Transformation Roadmap

An example Customer cloud journey…

1.0 MVP Month 0-3 1.1 Iteration-1 Month 4-6 1.2 Iteration-2 Month 7-9

Platform Build

SDLC

CCoE

Application Migration(Business risk appetite)

Demonstrate high value apps on

AWS

Network, IAM & Security

Financial Reporting

Basic EC2, RDS, EBS Templates

Standard Pipelines & Developer Tools

Standard Cloud SOE

AMI Baking Process Standard

Release, Change, Event Management

Self-Service Service Catalog

Move simple, low-risk apps

Non-critical apps move using CI/CD

Critical apps move using CI/CD

Legacy apps move using lift & shift

SDLC Security, Resilience & Compliance

Production ITIL workflow automation

Incident, Problem, Management

Production Assurance

Testing

Value

Time

Usage spike as Self-Service becomes available

Thank You

Appendix

AWS Positioned as a Leader in the Gartner Magic Quadrant for Cloud Infrastructure as a Service, Worldwide*

AWS is positioned highest in execution and furthest in vision

within the Leaders Quadrant

*Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Leong, Lydia, Petri, Gregor, Gill, Bob, Dorosh, Mike, August 32016This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from AWS : http://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519&st=sbGartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.