THE CULT OF WORK@BILL BOORMAN

WHAT IS CULTURE?MY DEFINITION: THE FEELING PEOPLE HAVE ABOUT THE COMPANY THEY WORK FOR THAT INFLUENCES BEHAVIOUR, PERFORMANCE AND A SENSE OF PURPOSE AND BELONGING

SOME PEOPLE WORK FOR COMPANIES WHILST OTHERS FEEL A SENSE OF BELONGING. A PART OF THE “CULT”

CAN A “CULT” BE REPLICATED?

WHAT PART DOES HR & RECRUITING PLAY?

EMPLOYMENT BRANDING IS BEING ERODED BY EMPLOYEE BRANDED

EMPLOYMENT BRANDING & EVP = WHAT WE WANT PEOPLE TO THINK WE ARE

EMPLOYER BRAND = WHAT WE THINK OUR PEOPLE THINK ABOUT WORKING HERE

CULTURE BRAND = HOW PEOPLE FEEL ABOUT WORKING HERE

SHOW ME DON’T TELL ME

THERES NO SUCH THING AS A BAD CULTURE, JUST A BAD CULTURE FIT

FIT BEGINS WITH UNDERSTANDING YOUR UNIQUE CULTURE

METHODOLOGY• SOCIAL MEDIA MONITORING• LISTENING TO WHAT EMPLOYEES

ARE REALLY SAYING• SENTIMENT RANKINGS• IDENTIFYING THE REAL “CULTURE

BRAND”• COMPARING THE PUBLIC CONTENT

WITH SENTIMENT

• 14 SITE VISITS AND OBSERVATIONS• 120 INTERVIEWS• SEARCHING FOR WHAT MAKES A

CULT• IDENTIFYING TRENDS AND UNIQUE

FEATURES• 50 GLOBAL AND LOCAL BRANDS

UNIVERSUMTHE BATTLE FOR BRAINPOWER

A STUDY OF THE TOP BRANDS STUDENTS WANT TO WORK FOR IN 12 COUNTRIES

THE TRENDS• COMMUNAL TIME• SMALL TEAMS/PROJECT BASED• ACCIDENTAL ENGAGEMENT• TEAMS CHANGE EACH YEAR• OPEN EXPERIMENTATION• WORK AS PLAY• HONESTY IN MESSAGING

• CONTINUOUS FEEDBACK• A SENSE OF GOOD• IDENTIFIABLE INTERNAL EXPERTS• OPEN MENTORING• OPPORTUNITY ON ABILITY/SKILL

NOT SERVICE OR QUALIFICATION• FAIRNESS

WHAT MAKES WORK A CULT• BELIEF IN THE COMMON CAUSE• ENIGMATIC LEADERSHIP• LEGENDS AND MYTHS• CONSISTENCY• FAMILY

• CULTURE MATCH INSIDE AND OUT• GENUINE INTERNAL MOBILITY• STRONG ALUMNI CONNECTIONS• PRIDE IN WORK• CULTURE ON-BOARDING

THE “CULT” FACTOR IS LOCAL NOT GLOBAL ALIGNED TO LOCAL CULTURES

DELIVERY IS LOCAL BUT THE VALUES STAY THE SAME

WORLDBLU AND THE DEMOCRATIC WORKPLACE

YOU DON’T NEED TO BE A SEXY BRAND TO BE A CULT

THE GOALPOSTS KEEP MOVING

THE CHANGING WORLD OF WORK• THE JOB IS DISAPPEARING• SKILLS ARE THE NEW CURRENCY• A SHIFT TO KNOWLEDGE WORK• SOCIAL LEARNING AND RECOGNITION• TRAINING IS DISAPPEARING• THE RELEVANCE OF ACADEMICS• SMALL, AGILE TEAMS

• GLOBALISATION• MANAGE AND REWARD OUTPUT NOT HOURS• IT’S ABOUT WHAT YOU KNOW & WHO YOU

KNOW• WORK IS A SERIES OF PROJECTS• FORMAL TRAINING ON THE DECLINE• WORK IS BECOMING A SERIES OF PROJECTS• RISE OF HOMEWORKING AND TELE-

COMMUTING

REPUTATION WILL BE THE KEY FACTOR IN SECURING SKILLS

WHAT PART HR?

WHAT YOU CAN DO IN THE BRAVE NEW WORLD• UNDERSTAND YOUR CULTURE

THROUGH THE EYES OF OTHERS• RETIRE EMPLOYER BRAND AND

ADOPT CULTURE BRAND• CULTURAL ON-BOARDING• SKILL MAP BY INTERNAL

ENDORSEMENT• GIVE A VOICE TO CHAMPIONS

• CREATE REAL INTERNAL MOBILITY• EXPLORE FEEDBACK TECHNOLOGY• QUESTION EVERYTHING YOU DO• CULTURE MAP AND PRESENT DATA

AND DATA REPORTING/SOCIAL LISTENING• ADOPT THE DOJO APPROACH• PLAY TOGETHER

WHAT YOU CAN DO IN THE BRAVE NEW WORLD• CREATE OPPORTUNITIES FOR

ACCIDENTAL ENGAGEMENT• BUILD COMMUNAL GATHERING

SPACES• VISIBLE EMPLOYEE BENCHMARKING• IMPLEMENT HACK DAYS• EXPLORE ALL WORK CONTRACTS

• ONE HR DATA CENTRE• PROFILE ALL EMPLOYEES• EXPLORE PROJECT TECHNOLOGY• CHANGE REWARD AND

RECOGNITION PROGRAMS • HONEST AND TRANSPARENT

VALUES

BUILD YOUR OWN CULT BY TALKING AND LISTENING

THANK-YOU #TALENTNET