ChicagoBears.com/Staley Staley Da Bear @TheRealStaley
“Tackle Reading”
The Chicago Bears are proud to present the most innovative incentive-based reading program in the NFL! “Tackle Reading” was
created by Staley Da Bear, the team’s official mascot, to promote his love and enthusiasm towards reading and learning. Staley
is inviting all elementary-aged students to share in his delight by participating in this new program. Staley and his MC will
jumpstart your child’s desire to pick up a book by combining education and comedy into a 45 minute high energy show!
The Message: “Tackle Reading”…Dive into a good book.
A 45 minute fun-filled school program discussing the five essential components of reading which, according to the
National Institute for Literacy include: phonetic awareness, phonics, fluency, vocabulary and comprehension. A special focus is
given to the area of comprehension and the importance of remembering key strategies that can be helpful when reading.
Further, Staley and his MC entwine education and comedy to create an engaging hands-on assembly exploring reading
comprehension and the differences between fiction and non-fiction reading. As a wrap up, Staley’s MC invites audience
members to participate in an incentive-based 5 week reading program called “Staley’s “Tackle Reading Challenge”. Each
student will receive a 7-page activity booklets containing various reading–themed games along with a “Tackle Reading” chart to
be used in the challenge.
The Objective: To foster a student’s interest in reading both fiction and non-fiction books.
Similar to a football game, “Staley’s Tackle Reading Challenge” is divided into four one-week quarters and one “overtime”
week. Students are encouraged to read one book per quarter. The “first half” (week’s one and two) should be comprised of
fiction books. The “second half” (week’s three and four) should be comprised of non-fiction books. Students are invited to
complete the “overtime” portion of the program by either writing a book report on one of the 4 books read during “regulation”,
or by writing a short story. All information can be logged in your students’ “Tackle Reading” chart located at the back of his/her
activity booklet. A PDF version is available at www.chicagobears.com/staley
Every student who finishes “Staley’s Tackle Reading Challenge” wins a prize!
Staley will present every student who completes the “regulation” portion of “Staley’s Tackle Reading Challenge” with a unique
Chicago Bears certificate commemorating the reader’s accomplishments. Students who complete the “overtime” portion will
become eligible for the Grand Prize.
The Grand Prize: A select number of winners will score the ultimate prize!
Everyone who finishes the “overtime” portion of “Staley’s Tackle Reading Challenge” will be entered into the Grand Prize
Drawing. In April, 100 students will win the ultimate experience….a mini-camp experience conducted by Chicago Bears players!
ChicagoBears.com/Staley Staley Da Bear @TheRealStaley
“Staley’s Tackle Reading Challenge”
To get started:
Step 1: Ask your parents permission to begin “Staley’s Tackle Reading Challenge”. Remember, your
parents and your teacher must sign each “quarter” in order for you to be considered for the Grand Prize
drawing.
Step 2: Print out one chart and follow the rules of each “half”.
Step 3: Chart your progress by filling out the required information in each week or “quarter” of your
chart. Readers should choose fiction books for the 1st and 2nd quarters. Readers should choose non-
fiction books for the 3rd and 4th quarter. Readers are eligible for a Certificate of Completion upon
completion of “regulation”. Readers are encouraged to complete the 5th week or “overtime” portion of
the program by writing a book report on one of the 4 books read during “regulation”, or by writing a
short story of their own.
Step 4: At the end of the “overtime” portion of the program, make sure one of your parents or legal
guardian has signed the chart. Be sure to include your book report or short story. (Younger children may
draw a picture accompanied by a sentence)
Step 5: Send in your chart and book report or short story to:
Chicago Bears
c/o Staley Da Bear’s Tackle Reading Challenge
1410 S Museum Campus Drive
Gate 10
Chicago, IL 60605
(To reduce shipping costs, schools and teachers may send in only names and the grade level of each
student who successfully completes the challenge.)