Transcript
Page 1: The Perfect LinkedIn Status Update

STATUS UPDATE

Call To Action: Include a URL in your post copy. Drive people to a blog post, landing page or YouTube video.

LinkedIn Insights: Use LinkedIn Insights to get to know your audience and increase relevance of your posts.  

VIEW COMMENTS

Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

Enter a Status Update: Post about breaking news, industry trends, and sneak peeks. Ask questions to increase engagement. Tip: By limiting the text length to 50 characters, your engagement could increate by 28%

Like � Comment � Share

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Impressions � Clicks � Shares � Engagement

Engage: Posting is just the start! Stay engaged with the conversation by adding a question or comment on the conversation. Tip: LinkedIn does not allow you to respond as the brand, so post as yourself on behalf of your brand to answer questions and be a resource.

Measuring Success: Strive for more than 1.0% engagement on each post. Engagement is de!ned as the percentage of times remembers clicked, likes, commented or shared the update.

LINK TITLE DESCRIPTION

Target Your Post: Narrow down your audience by industry, role, region/city or company size. Exclude or include your employees.

Blueprint for the Perfect LinkedIn Status Update

Link Description: Don’t forget to edit the default text that is pulled over when you add a link. Keep it simple and reduce the redundant information.

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