Some great thoughts about Marketing...

Defining marketing

“The aim of marketing is to know and understand the

customer so well the product or service fits him

and sells itself.”

Peter F. Drucker, management expert and author.

“The best marketing doesn’t feel like

marketing.”

Tom Fishburne, business cartoonist.

“Marketing takes a day to learn. Unfortunately it

takes a lifetime to master.”

Philip Kotler, marketing author, consultant and professor.

Customer understanding

“These days, people want to learn before they buy, be educated instead of pitched.”

Brian Clark, entrepreneur.

“Make the customer the hero of your

story.”

Ann Handley, chief content officer.

“Don’t find customers for your products, find products for your

customers.”

Seth Godin, author, entrepreneur, marketer.

“Because it is it’s purpose to create a customer, any business enterprise has

two – and only these two basic functions: marketing and

innovation.”

Peter Drucker, management expert and author.

Marketing Strategy

“The greatest danger for most of us is not that our aim is too high and we miss it, but that it is to low

and we reach it.”

Michelangelo Buonarroti, sculptor, painter, architect, poet, and engineer.

“Nobody really knows what strategy is or how to develop a

good one.”

Costas Markides, professor of strategy and entrepreneurship.

“In the beginner’s mind there are many possibilities, in the expert’s mind there are few.”

Zen Buddhism Learning.

“We have a strategic plan. It’s called doing things.” Herb Kelleher, co-founder of Southwest Airlines.

“If you can’t state your position in eight words or

less, you don't have a position.”

Seth Godin, author, entrepreneur,

marketer.

“The future of brands is interaction, not commodity. Because all products are information, molecules are

secondary.”

Hugh McLeod, business cartoonist.

“People build brands the way birds build nests. Through the straws and scraps they

chance upon.”

Jeremy Bullmore, advertiser.

“Your premium brand had better been

delivering something special or it’s not going

to get the business.”

Warren Buffett, business magnate.

“If you are not a brand, you are a

commodity.”

Philip Kotler, marketing author, consultant and professor.

Creativity & Content

“The secret of creativity is knowing how to hide

your sources.”

Albert Einstein, theoretical physicist.

“If I asked my customers what they wanted, they would have said a faster horse.”

Henry Ford, industrialist.

“The task is not so much to see what no one yet has seen, but to think what nobody yet has thought about that which everyone

sees.”

Arthur Schopenhauer, philosopher.

“Think like a wise man, but communicate in the language of the people.”

William Butler Yeats, poet.

“The truth is more important than the facts.”

Frank Lloyd Wright, architect.

“It is not the strongest of the species that survives, nor the most

intelligent, but the one most responsive to change.”

Charles Darwin, naturalist and geologist.

In the end…