Transcript

SOCIAL MEDIA BENCHMARKING & COMPETITIVE INTELLIGENCE Top Brands in the Tech Sector

for

SO SOCIAL MEDIA BENCHMARKING COMPANY

We monitor and analyze the daily activity on the social media outposts of over 11,000 brands in 33 sectors across

Facebook, Twitter, YouTube and Pinterest.

Our clients use Unmetric to analyze competitors, benchmark their performance, and compete intelligently.

FOR BRANDS

THE

Technology Sector on Social Media

February 2013

2.80%

4.20% 3.60%

14%

Facebook Fan Growth Twitter Follower Growth

YouTube Viewer Growth

Pinterest Follower Growth

SO

ANALYSIS OF

BRANDS ON FACEBOOK

Fans, Conversations, Engagement, Campaigns, etc...

Facebook – An Overview

February 2013

UNMETRIC SCORE FOR FACEBOOK

The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.

72

52

36

29

23

23

22

22

Intel

Google

Microsoft

Adobe

Oracle

SAP

Cisco

IBM

Unmetric Score

Facebook – An Overview

February 2013

AUDIENCE STRENGTH & ENGAGEMENT STRENGTH Audience Strength (Number of Fans & Fan Growth)

Engagement Strength (Engagement Score, Sentiment, Conversations and Number of Posts)

Engagement Strength

Audi

ence

Str

engt

h

LEADERS

ENGAGERS EMERGING

POPULAR

Fans & Fan Growth

February 2013

Brand Name Fans

Total Fans Fan Growth

Intel 17,323,257

Google 12,294,104

Microsoft 2,271,819

Cisco 384,481

Oracle 244,352

IBM 199,451

SAP 172,854

Adobe 105,202

3.98%

1.70%

2.99%

2.87%

3.59%

3.21%

1.82%

9.67%

Engagement Metrics

February 2013

Brand Name Engagement

Number of Admin Posts Engagement Score

Google 16

Cisco 21

SAP 24

Intel 25

Adobe 48

Microsoft 51

Oracle 52

IBM 67

Adobe – Events & Conferences

Adobe posted a lot around several events including SXSW and Adobe Summit Conference

Intel – Growth & Engagement

Intel experienced huge growth in Fans and posted engaging content

Intel – Growth & Engagement

Intel experienced huge growth in Fans and posted engaging content

Google – Contents

Google ran the “Google Science Fair 2013” and “US Doodle 4 Google competition” which earned great engagement amongst their Fans

Microsoft – Trivia Questions

Fan Distribution – Top 3 Countries

Intel Cisco Google

Microsoft IBM Adobe

SO

ANALYSIS OF

BRANDS ON TWITTER

Followers, Customer Service Metrics, Campaigns, etc...

Twitter – An Overview

February 2013

UNMETRIC SCORE FOR TWITTER

The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.

22

25

34

37

40

52

59

61

IBM

SAP

Oracle

Cisco

Adobe

Microsoft

Google

Intel

Twitter – An Overview

February 2013

AUDIENCE STRENGTH & ENGAGEMENT STRENGTH Audience Strength (Total Followers, Follower Growth, Follower-Followee Ratio) Engagement Strength (Average Reply Time, Number of Tweets & Sentiment)

Engagement Strength

Audi

ence

Str

engt

h

LEADERS

ENGAGERS EMERGING

POPULAR

Followers & Growth

February 2013

Brand Name Followers

Total Followers Follower Growth

@google 5,620,096

@intel 951,746

@Microsoft 426,783

@CiscoSystems 173,340

@Adobe 152,917

@Oracle 102,317

@SAP 66,364

@IBM 42,119

Average Reply Time

February 2013

39 mins

65 hrs 27 mins

…….

1 hr 38 mins

3 hrs 37 mins

6 hrs 40 mins

10 hrs 00 mins

SO

ANALYSIS OF

BRANDS ON YOUTUBE

Views, Shares, Uploads, Top Video, etc...

YouTube – An Overview

February 2013

UNMETRIC SCORE FOR YOUTUBE

The Unmetric Score is a unique sector based social media score that takes into account various metrics, weighted and balanced to produce a single benchmarkable score.

99

62

46

29

29

23

22

17

Google

Microsoft

Intel

Cisco

IBM

Oracle

Adobe

SAP

Unmetric Score

Google Glass

Video Views Growth

Adobe’s “Animal” – Marketing Cloud

Video Views Growth

Intel - Deconstruction of an Ultrabook

Video Views Growth

Top Videos & Views

How It Feels [through Glass]

13,465,258

SO

ANALYSIS OF

BRANDS ON PINTEREST

Followers, Pins, Repins, Comments, Likes

Followers on Pinterest

February 2013

Brand Name Followers

Total Followers Follower Growth in February

Adobe 7339

Intel 2807

Microsoft 779

IBM 691

Oracle Corporation 643

SAP 325

24.37%

15.28%

10.50%

7.97%

11.05%

11.68%

Intel – Tech Infographics

Adobe – Design is in the Details

IBM – Smarter Cities

Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.

About Unmetric :

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