@marcopetkovski

Hi, I’m Marco

@marcopetkovski

Teehan + Lax

@marcopetkovski

Angel Analytics

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

“not the way we’ve done things”

@marcopetkovski

@marcopetkovski

“If it ain’t broke don’t fix it”

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

It’s ok to fail

@marcopetkovski

2 things can happen

you will discover that what you assumed

works or

doesn’t work

@marcopetkovski

Big deal.

@marcopetkovski

@marcopetkovski

now that we’re fearless let’s talk about tools

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

which ones do I use?

@marcopetkovski

“Why does this exist?”

@marcopetkovski

@marcopetkovski

@marcopetkovski

Data is not as objective as it seems

Instinct is not as subjective as it seems

@marcopetkovski

Design with instinct

Optimize with data

@marcopetkovski

We are all flawed

and that’s ok

@marcopetkovski

@marcopetkovski

@marcopetkovski

@marcopetkovski

Get serious about measuring success

Adopt an analyst today