Transmedia Storytelling
Using Multiple Platforms to an Tell Engaging and Interactive Narrative
Doug Baldwin2012 NJLA Adult Services Forum
While we wait for the show to begin ..
Take this Lollipop
OR
Lost in the Echo
Or ... BOTH??
By the end of this story...
•What is transmedia storytelling
•Categories / types / approaches
•Examples
•Engagement and Impact
•Resources and Tools
Feel free to follow along
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and ... share using #asf12
Convergence and New Mediahttp://www.flickr.com/photos/birdwatcher63/5367727228/
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Transmedia storytelling
"Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience"
Henry Jenkins, Convergence Culture (2003)
The Breakdown
• Integral elements of fiction
•Systematically dispersed across multiple delivery channels
•Creating a unified and coordinated experience
http://traumarecoverydotnet.files.wordpress.com/2011/07/many-paths-one-purpose1.jpg
Transmedia Storytelling : A Primer
http://www.nftu.co.uk/wp-content/uploads/2012/03/Yoda1.jpg
http://www.fightersgeneration.com/np9/characters/yoda-clonewars-nature.jpg
http://nerdtrek.com/wp-content/uploads/2011/07/StarWarsTheOldRepublic.jpg
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http://snarkerati.com/movie-news/files/2009/11/blair-witch.jpg
http://upload.wikimedia.org/wikipedia/en/thumb/2/26/Blair_Witch_Project.jpg/220px-Blair_Witch_Project.jpg
http://tvtropes.org/pmwiki/pmwiki.php/Series/Heroes
http://www.comingsoon.net/films.php?id=15813
http://4.bp.blogspot.com/-CdfW4oigtds/UCBgYKGQxmI/AAAAAAAAAKQ/U1ZeM7seras/s1600/why-so-serious.jpg
http://investigation.discovery.com/tv/deadly-affairs/images/DA-game-promo.jpghttp://www.nbc.com/heroes/evolutions/
http://klausheesch.com/work/audis-art-of-the-heist
http://bit.ly/RKOEKb http://bit.ly/bAwDaQ
http://en.wikipedia.org/wiki/Audi
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http://library.carr.org/
http://www.cranburypubliclibrary.org/
http://web.trinity.edu/ http://www.unc.edu/index.htm
http://bit.ly/TDJQpP
We are a "literacy skills brand"
http://wordandimage.files.wordpress.com/2008/04/literacy-cat.jpg
http://bit.ly/TyK2WU
http://bit.ly/RLU1Ze
It can't all be good can it?Why not mainstream:
•Complex to enter ("embedded entry")
•Complex to understand
•Passive consumption is still "a thing"
•How far are we willing to move for an experience?
•Costs to produce (vary)
•Time to produce (lots and lots and lots and..
Are You Experienced?
•ARGNet
•Story Forward (podcast)
•UnFiction (online forum)
•4th Wall Studios
•42 Entertainment
Convergence Culture (Harold Jenkins, 2003)
Reality is Broken (Jane McGonical, 2011)
Let's Build Something Together
•Social Samba
•Storify
•Wanderlust Stories
A Creators Guide to Transmedia Storytelling (Andrea Philips, 2012)
Oh So Tasty : A Zombie Mom's Story