Transcript
Page 1: Tumblr for Higher-Ed: How Yale University is using Tumblr

yaleuniversity.tumblr.com

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Access.

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1) “Why should I care?” 2) “Which community is this meant

to delight?” 3) Attractive graphics, useful info 4) Timing 5) Short, punchy copy 6) Tagging

The Anatomy of a Good Post

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Remember: Tumblr is a community, and a place for creative, informative content. You must be prepared to be an enthusiastic participant. Example of content that does well: gorgeous photography, infographics and archival material that is relevant to your subject area. Certain institutional updates are more appropriate for your primary website.

Does Tumblr make sense for my department?

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1) Allows you to connect with enthusiastic, niche communities. 2) Provides a good frame for thinking about how to produce good content.

Tumblr is valuable because

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1) higheredsocialmedia.tumblr.com 2) tumblr.com/spotlight

Resources

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Love your fandom. Thank you.

Emmanuel Quartey

Email: [email protected] Twitter: @equartey