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Campaign against Media

Violence



Why is thematter so

crucial and so

widely debated??

Violence is everywhere.

´mean world syndromeµ ,

violence or abuse is everywhere

there is no good in this world

Violence is justified.violence by ´good guysµ is justified and

heroic

a particular character gets beaten up

because he is a ´bad guyµ

Violence is funny.

much cartoon violence used as comic

effect

it·s ok and no big deal for somebody to

be smacked in the head with a hammer



Four effects of media violence

an aggressor effect encourages violent behavior

accepting violence as a way to solve problem

a victim effect increasing fearfulness

perceives ³culture of meanness

a bystander effect leads to callousness

accepting violence as normal

dulls the emotion response to violence and its victim

an appetite effect builds a desire to watch more violence



The average television program contains 5The average television program contains 5

acts of violence per hour, the averageacts of violence per hour, the average

childrens program shows 25 acts of violencechildrens program shows 25 acts of violence

per hour.per hour.

-- Center for Media & Public AffairsCenter for Media & Public Affairs



The average child is likely to have watched

8,000 screen murders and more than 100,000

acts of violence by the time he starts

elementary school. By the end of the teenage

years, that figure will double.

- Media & Values, Summer, 2003



ABOUT US

We are non-governmental organization,



We appeal to:

Law-makers and policy-makers

Mass-media owners and managers;

Educational authorities and teachers;

Parents who care about mental stability of their children;

Active citizens who are ready to contribute to our mission.



Our shortOur short--term goals:term goals:

1) To raise public concern about the matter of media violence1) To raise public concern about the matter of media violence

2) to decrease the quantity of movies, animations andprogrammes which content violence by 20% on timeslot

3) to create more educational and informative programmes

instead of broadcasting things which contain violence

4) to introduce a new list of conditions concerning censorship



And Our Long-term goals:

1. To inform the population about the influence of media violence on

a human state of mind and its consequences.2. To organize a special committee that will deal with the complaints of

the viewers concerning the content of the television

3. To propose certain amendments to the existing laws in order totighten supervision over TV-channels and their content

4. To support and develop further research on the matter

AND THUS

5. To protect the population from the harmful influence of the mediaviolence and to provide our children with a sustainable mental and

psychological development.





Upcoming events within our framework

1) Series of contests for children and teens with the participationcartoon heroes

2) Broadcasting of social advertisement

Turn off the violence, IF YOU WANT TO BE HAPPY!

3) The Turn Off the Violence family day

AND

The Turn Off the Violence day at schools Debates and workshops on the subject

Distribution of campaign printed output, souvenirs and informative brochures

Invited celebrities performance

Speeches of the representatives of the government and local administration



Our Active Group: Juna Mahmudova

Egor Klimovich

Kseniya Samersova

Tatsiana Kovalevskaya

Dasha Pesetskaya

Michael Ovcharenko

Kate Kozorez

Helen Baklanova