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Page 1: Twitter 101 for Academia

Digital 3.0 101:Twitter for Academia

Page 2: Twitter 101 for Academia

What is Twitter?Everyone from CNN reporters to your child’s high school principal is using

Twitter, the free Web- and cell phone-based messaging service that allows you to broadcast short messages, or updates,

to your friends or followers.

Share what you ate for breakfast, how your workday is going, and even what

your take is on the latest Canada’s Next Top Model.

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Twitter isn’t just for teens—users are an affluent and well-educated bunch. A study from comscore.com states the majority of

visitors are 35 years of age or older.

Who Uses Twitter?

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Getting StartedTo sign up for a Twitter account, go to

Twitter.com and click on “Get Started – Join!”

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Getting StartedUse your real name on your account so friends and

contacts can find you. Note: You can choose “Protect my updates” to limit your Twitter followers to authorized status.

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Once you’re registered, simply forward your Twitter page link to your contacts.

Getting Started

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To send a “Tweet,” log onto the Web page from your computer or mobile device and use the entry

window to enter your message up to 140 characters.

How to Tweet

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Once sent, your message will appear on the Twitter pages and mobile devices of

your Twitter followers.

How to Tweet

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Visit the Common Craft to view helpful introductory videos at

www.commoncraft.com/twitter

Online Tutorial

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Twitter makes sense in the academic world because, like other social media channels,

it’s cost-effective (free). You can now reach out to students and potential fundraisers at a much

faster and deeper level.

Why Tweet?

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Update your student body—the digital generation—on their level, in ways that they comprehend and respond to.

Spread your networking Web far beyond the local municipality for fundraising purposes and alma mater updates.

Alert students to the latest online class notes.

Encourage classroom discussion and colleague collaboration—beyond the classroom walls—to foster

community building.

Lead to productive classroom conversations and improved classroom dynamics.

Twitter Benefits