-Twitter Overview -Twitter Terms
& Anatomy of a Tweet
-Twitter Tools & Best Practices
-Case Studies
What is Twitter?
Piece of Content
#Hashtag
Credit the Source
Link
Check out our latest blog post by @JoselinMane "Not -So-Quiet Riot: Why Boston’s #RubyRiot Was a Success" http://ow.ly/4Zn3D
@451Heat
≤ 140 Characters
Piece of Content
#HashtagCredit the Source
Link
Great #Boston @foursquare story http://bit.ly.4sqWBZ via @wbz @BostonTweet @SteveGarfield @TurnerFisheries @boloco #lbschat #4sqchat @dens
≤ 140 Characters
Relevant Mentions
@ReplyDM (Direct Message)
Auto DM
Trending Topics
Lists
Promoted Tweets, Accounts, Keywords
Sponsored Tweet
@Reply
DM (Direct Message)
Sponsored & Promoted TweetsSponsored & Promoted Tweets
Trending TopicsTrending Topics
Re-Tweet
Lists
Logo (250x250 pixels)Bio
WebsiteLink
Profile Links (Sidebar) Branding
• What are people saying about your brand?
• How are going to deal with customer service issues if they arise?
• How many people will be tweeting for your company and when?
• Strategize so you can execute effectively
Who
should you follow?
@#%&!
@%&#?
@%&#?
Turner FisheriesCase Study
Background• June 2008
• Lunch closed
• No social presence
• No blended solution
• Dinner 100 covers on busiest night
Approach• Facebook Lunches
• Cross-Media Events
ReputableTwitter Users
Facebook Feedback
Increased Following
Results• Dinner 400 Covers
• Lunch 80-100 Covers
• Weekly Oyster Fridays
House of Blues Ticket Give-away
Case Study
Goal
•To generate more traffic to House of Blues (HOB) Restaurant
•Increase Brand awareness and Increase following (currently 705)
•Begin training followers to be responsive and alert to HOB Tweets
Strategy
•Contest:AC/DC Giveaway
•Contest Length- 4:45pm-6pm
Dialogue With Contest Entrants
Results•20 tweets in first 40 mins
•Final Following 745 Followers (40 new followers in less than 2hrs)
•In less than 24hr following grew from 705 to 760 (55 new followers) from 1 tweet that was sent during rush hour 4:50pm.
Twitter Mistakes
How Not to Run a Twitter Promotion
LiveNation is an example of a company not fully understanding how to best run a tweeter contest.
Rule 1: Make the contest easy to understand, participate & share.
Rule 2: Twitter is a fast paced medium, provide a fast paced contest. There is no compelling reason why winners need to wait to know they won.
Joselin Mane Chief Social Media Strategist
100 N Washington St, Bostonwww.451marketing.com@451Heat
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