Download pdf - Unit 30: Advertising Production For Television Unit 62 ... · PDF fileLEVEL 3 EXTENDED DIPLOMA – CREATIVE MEDIA PRODUCTION (BROADCAST) Unit 30: Advertising Production For Television

LEVEL 3 EXTENDED DIPLOMA – CREATIVE MEDIA PRODUCTION (BROADCAST)

Unit 30: Advertising Production For Television

Unit 62: Digital Video Production For Interactive Media

Logbook

Student Name:………………………………………………………………………………… Target Grade: ……………


Assignment Number CMPU30

Birmingham Ormiston Academy BTEC Level 3 Extended Diploma in Creative Media Production - Broadcast

Assignment Brief

Student: Assignment set by: Nathan Dodzo

Unit number & title: Unit 30: Advertising Production for Television

Date Set: 03/03/2015 Completion Date:

26/06/15

Assignment Title: My TV AD Linked Units: Unit 62: Digital Video Production for Interactive Media

Grading Criteria: P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4 D4 Resources: The classroom is equipped with 19 iMacs connected to the edit share server and 2 PCs connected to the academy network, and loaded with all the specific software required to successfully complete the unit & course. There is also a course blog with all the necessary online resources including hand-outs that learners may want to access at any time. In addition, the learners can also access 5 JVC GY-HM100e cameras when filming.

Assignment Description: You will identify a selection of Retro and current ads to

review, analyse and inform in the production of your own retro style advert. You will

use the knowledge that you have developed to inform the planning and production of

your own Advertisement. The challenge is how can you use old retro styles of

advertisement production to influence a modern teenage market if possible.

Learning Outcome 1 Know about the structures and techniques of television advertisements 2 Be able to originate and develop an idea for a television advertisement 3 Be able to produce a television advertisement 4 Be able to reflect upon own television advertisement production work

Task Activity Evidence Milestone Grading Criteria

Create a blog page titled Unit 30 to document your progress Blog 03/03/15 ALL

1 TELEVISION ADVERTISMENT ANALYSIS Individually select and analyse a range of different television ads, including at least 2 retro ads (produced between the 1950s and 1980s) and 2 modern ads

A written report or electronic presentation with illustrations

22/05/15 P1 M1 D1

2 TELEVISION ADVERTISMENT PRE-PRODUCTION In selected groups, research, plan and design a television advertisement, keeping a research file, production log and pre-production book.

Blog entries Pre-Production Book Production Log Group meeting minutes

22/05/15 P2 M2 D2


3 TELEVISION ADVERTISMENT PRODUCTION - Utilise in-house camera and sound resources to shoot and edit your

adverts. - Commission score for final production (where applicable). Maintain a production diary that demonstrates that you contributed to the whole production process

Blog Tutor observation of Production log Production

26/06/15 P3 M3 D3

4 TELEVISION ADVERTISMENT EVALUATION Brief Evaluation/Analysis

Blog SWOT analysis

26/06/15 P4 M4 D4

Assessment and Grading Criteria

To achieve a pass grade the evidence must show that the learner is able to:

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 describe structures and techniques of television advertisements with some appropriate use of subject terminology [IE]

M1 explain structures and techniques of television advertisements with reference to detailed illustra-tive examples and with generally correct use of subject terminology

D1 comprehensively explain structures and techniques of television advertisements with elucidated examples and consistently using subject terminology correctly

P2 originate and develop an idea for a television advertisement within appropriate conventions and with some assistance [CT, IE]

M2 originate and develop an idea for a television ad-vertisement showing some imagination and with only occasional assistance

D2 originate and develop an idea for a television adver-tisement showing creativity and flair and working inde-pendently to professional expectations

P3 produce a television advertisement working with-in appropriate conventions and with some assis-tance [TW, SM]

M3 produce a television advertisement to a good technical standard showing some imagination and with only occasional assistance

D3 produce a television advertisement to a technical quali-ty that reflects near-professional standards, showing creativity and flair and working independently to pro-fessional expectations

P4 comment on own television advertisement pro-duction work with some appropriate use of sub-ject terminology. [RL]

M4 explain own television advertisement production work with reference to detailed illustrative exam-ples and generally correct use of subject termi-nology.

D4 critically evaluate own television advertisement pro-duction work in the context of professional practice, with elucidated examples and consistently using sub-ject terminology correctly.


Assignment Number CMPU62

Birmingham Ormiston Academy BTEC Level 3 Extended Diploma in Creative Media Production - Broadcast

Assignment Brief

Student: Assessor Mr Dodzo IV Mr Skinner

Unit number & title: Unit 62: Digital Video Production for Interactive Media

Date Set: 05/03/2015 Completion Date: 26/06/2015

Assignment Title: My TV AD Linked Units:

Unit 30: Advertising Production for Television

Grading Criteria: P1 M1 D1 P2 M2 D2 P3 M3 D3 P4 M4 D4 Resources: The classroom is equipped with 19 iMacs connected to the edit share server and 2 PCs connected to the academy network, and loaded with all the specific software required to successfully complete the unit & course. There is also a course blog with all the necessary online resources including hand-outs that learners may want to access at any time. In addition, the learners can also access 5 JVC GY-HM100e cameras when filming.

Assignment Description: You will research the use of digital video production in Interactive media and use the knowledge obtained to brainstorm and develop ideas for a music video production which you produce and upload and output to various interactive platform such as DVD and youtube. The video will be taken through pre-production, production and post-production to create a finished product.

Learning Outcomes 1 Understand principles of digital video technology in interactive media 2 Be able to devise a digital video sequence for use in an interactive media product 3 Be able to shoot and source digital video assets for use in an interactive media product 4 Be able to create a digital video sequence for use in an interactive media product following industry practice.

Task Activity Evidence Milestone Grading Criteria

Create a blog page titled Unit 62 to document your progress Blog Pages 05/03/2015 ALL

1 DIGITAL VIDEO TECHNOLOGY REPORT You will write a report on how designers use digital video technology to enhance a user’s interactive experience on a interactive media products (consider different delivery platforms (web, disk, mobiles). The report must cover:

applications (advertising, short films)

technology as relevant to each application (formats, compression, as-pect ratio)

Research notes Screen grabs with description Bibliography of sources used A written report with illustrations or electronic presentation

26/03/2015 P1 M1 D1

2 TELEVISION ADVERTISMENT PRE-PRODUCTION Working within your selected teams, to a brief for unit 30, you will gen-

Individual Student logs. TV Advertisement (unit 30) blog

22/05/2015 P2 M2


erate ideas for a TV Advertisement to output onto various interactive platforms You will:

consider and interpret the brief

generate, record and document ideas carry out pre-production planning

compile a comprehensive development log evidencing their creative work.

(webdoc). All ideas notes, storyboards, scripts Proposal outline Client feedback. Meeting recordings. Teacher witness evidence

D2

3 TELEVISION ADVERTISMENT PRODUCTION In your teams, you will create and source digital video assets for the interactive presentation You will:

undertake production for your planned ideas and specification

present work including management of own interactive media production work.

Student logs. Planning paperwork (e.g. notes, schedules, team responsibilities etc.) TV AD (unit 30) blog (webdoc). Unedited digital video All production documentation Teacher witness evidence.

26/06/2015 P3 M3 D3

4 TELEVISION ADVERTISMENT PRODUCTION & EVALUATION In your teams, you will create a digital video sequence (each team member participating in all stages of production) using generated and sourced assets from Part 2 of this assignment. You will:

complete digital video sequence production work

review your team’s digital video production

Using entries from your student log, evaluate and review your performance throughout this assignment

Final production. Student logs. TV AD (unit 30) blog (webdoc). Teacher observation statement. Evaluation (personal reflective comments)

26/06/2015 P4 M4 D4


Assessment and Grading Criteria

To achieve a pass grade the evidence must show that the learner is able to:

To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to:

To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:

P1 summarise accurately the principles of digital video technology in interactive media using some subject terminology appropri-ately

M1 explain the principles of digital video technology in interactive media with reference to detailed illustrative examples and with generally correct use of subject terminology

D1 comprehensively explain the principles of digital video technology in interactive media with eluci-dated examples and consistently using subject terminology correctly

P2 generate outline ideas for a digital video se-quence working within appropriate conventions and with some assistance [CT; SM]

M2 generate detailed ideas for a digital video se-quence showing some imagination and with only occasional assistance

D2 generate thoroughly thought- through ideas for a digital video sequence showing creativity and flair and working independently to professional expectations

P3 generate digital video assets with some assis-tance [SM]

M3 generate digital video assets competently with only occasional assistance

D3 generate digital video assets to near-professional standards working independently to professional expectations

P4 create a digital video sequence for use in an in-teractive media product following industry prac-tice, working within appropriate conventions and with some assistance. [CT; SM; RL]

M4 create a digital video sequence for use in an inter-active media product working to a good technical standard following industry practice, showing some imagination and with only occasional assis-tance.

D4 create a digital video sequence for use in an in-teractive media product working to near-professional standards following industry prac-tice, showing creativity and flair and working independently to professional expectations.


How do I get a distinction in this task?

Unit:…………………………….…………………………………………………………………...

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Grading Criteria:…………………………….………………………………………………

What do I need to do in order to achieve a Pass?

What do I need to do in order to achieve a Merit?

What do I need to do in order to achieve a Distinction?



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Television Advertisement Analysis Deadline: Friday 22rd May 2015

Grading Criteria: Unit 30: P1M1D1

In this analysis you must discuss the structures, techniques, characteristics, regulation and audiences of television advertisements. You must include at least 2 retro and 2 modern ads to back up your explanations and compare between them.

Structures: form, eg realist narrative, anti-realist narrative, animation, documentary, talking heads, stand alone, series; style, eg humorous, surreal, dramatic, parodic; codes and conventions (camera angle, shot, iconography, editing, lighting, sound, music); computer graphics; special effects (SFX) Techniques: hidden and overt messages; emotional responses or association, eg solution to a problem, fear, concern, compassion, self-perception, social position; celebrity endorsement Characteristics of products or services: benefits offered; advantages over other similar products; unique selling proposition (USP); lifestyle appeal; brand identity Regulation: Advertising Standards Authority (ASA); Ofcom Audience information: audience measurement panels; ratings; face-to-face interviews; focus groups; question-naires; programme profiles; Broadcasters’ Audience Research Board (BARB); television research agencies Sources of information: rates cards; advertisers’ information packs; research agency websites Audience classification: Standard Occupational Classification; psychographics; geo-demographics; by age; by gender


Digital Video Technology Report Deadline: Thursday 26rd March 2015

Grading Criteria: Unit 62: P1M1D1

In this report/presentation you must discuss the ways in which people interact with video productions on an interactive platform. You will look at various platforms available to consumers and identify some of the key formats used, applications and technologies. You must use two case study examples (these can include 4OD, Netflix, NowTV, BBC iPlayer, etc) to back up your explanations and com-pare between them.

Areas to consider:

Applications: Uses, eg short films, promotional material, film trailers, user-generated content, viral marketing, advertising, virtual reality tours, games, e-learning; platforms, eg worldwide web, email attachments, DVD, CD, kiosks, presentations, mobile devices Technology: Digital video capture; compression (lossy, lossless); digital video file formats (.mpg, .mp4, .mov, .avi, .wmv, .flv, .swf, .3GP, .ASF); streaming methods (downloading, progressive downloading, stream-ing); data transfer rate; file size (resolution, data rate, frame rate, key frame rate, compressor, audio settings); aspect ratio, (4:3, 16:9); media players (Flash Player, QuickTime, Windows Media Player, RealMedia Player, DivX); digital rights management systems


TASK 2: Television Advertisement Pre-Production

Deadline: Friday 22nd May 2015

Grading Criteria: Unit 30: P3M3D3 Unit 62: P2M2D2

Before producing your television advertisement you must compile and create an extensive Pre-Production Book.

Each crewmembers pre-production book and blog (scanned and uploaded) must include a copy of the following:

TICK ONCE COMPLETE.

Production Diary: daily entries explaining progress, your individual contribution to each day and areas of improvement

Idea Generation (brainstorms/notes on at least THREE ideas including:

- Research on similar/inspirational existing advertisements and current codes of practice (ASA, BCAP)

- Creative concepts: style, meaning, pace, concept imagery, narrative

- Pitch (presentation) of final idea including all of the above and peer/teacher feedback

- Treatment

Planning documentation:

- Production schedule;

- Storyboard;

- Finalised synopsis;

- Shot List;

- Set/costume design including prop list;

- Team roles and responsibilities;

- Location Recce & Risk Assessment;

- Permissions/clearance/consent forms to film;

- Equipment rental list;

- Call Sheet


TASK 3: Television Advertisement Production & TASK 4: Evaluation Deadline:

Grading Criteria: Unit 30: P3M3D3 P4M4D4 Unit 62: P3M3D3 P4M4D4

You will produce, edit and deliver a Television Advertisement Production. During Production you will work in an assigned role, which may include a combination of the following: Production Manager; Director, Director of Photography; Sound Engineer; Editor; Location Manager; Gaffer; Camera Assistant; Production Assistant. PRODUCTION DIARY: You will continue to complete a daily production diary to be submitted along with your production explaining production progress, your individual contribution to each day of production and what is going well/what needs to be improved. SHOT LOGS: You will be required to log all filmed shots ready for edit identifying the good from the bad and producing a paper edit. EXPORT AND DELIVERY: You will edit and deliver your television advertisement production by exporting and uploading it to your online platform and embed it into your Unit 30 blog page.

EVALUATION: You will conduct a brief evaluation of your final product discussing:

- How well it met the aims of the brief - How well it realized your creative concept - How well it used television advertisement features, conventions and techniques - How well it represented the brand identity - How well it appeals to the target audience - Areas for improvement were you to produce the product again


Feedback Diary

Television Advertisement Analysis Diary Entry Current

Grade

Date/

Name

Learning Aim:

1) Be able to understand the structures and techniques of television advertise-ments

In this analysis you must discuss the fol-lowing components of television adver-tisements: - Structures - Techniques - Characteristics - Regulation and audiences of television advertisements You must include at least 2 retro and 2 modern ads to back up your explanations and compare between them.


Feedback Diary

Digital Video Technology Report Diary Entry Current

Grade

Date/

Name

Learning Aim:

1) Understand principles of digital video

technology in interactive media

In this report/presentation you must dis-cuss the ways in which people interact with video productions on an interactive platform. You will look at various platforms availa-ble to consumers and identify some of the key formats used, applications and tech-nologies. You must use two case study examples (these can include 4OD, Netflix, NowTV, BBC iPlayer, etc) to back up your explana-tions and compare between them.


Production Diary

Television Advertisement

Pre-Production Diary Entry

Current

Grade

Date/

Name

Learning Aim: U30.2) Be able to originate and develop an idea for

a television advertisement

U62.2) Be able to devise a digital video sequence for use in an interactive media product

PRE-PRODUCTION BOOK

Idea Generation:

- Research

- Creative concepts

- Pitch

- Treatment

Planning Documentation:

- Production schedule

- Storyboard

- Finalised synopsis

- Shot List

- Set/costume design including prop list

- Team roles and responsibilities

- Location Recce & Risk Assessment

- Permissions/clearance/consent forms to film

- Equipment rental list

- Call Sheet


Production Diary

Television Advertisement

Production Diary Entry

Current

Grade

Date/

Name

Learning Aim:

U30.3) Be able to produce a television advertise-ment U30.4) Be able to reflect upon own television

advertisement production work

U62.3) Be able to shoot and source digital video

assets for use in an interactive media product

U62.4) Be able to create a digital video sequence

for use in an interactive media product following

industry practice.

PRODUCTION DIARY SHOT LOGS EXPORT AND DELIVERY EVALUATION