Why?• More accurate picture of how people use your services
Examples:
• How many users have we got, really?• What’s our campaign revenue offline and online?
Last, but not least:
• Can we track cats?
Offline tracking codehttps://ssl.google-analytics.com/collect?v=1&tid=UA-123456-1&cid= f10e2821-bbbe-4527-8a02-200352313bc0&t=event&ec=Cat&ea=Food&el=Nomnomnom
Offline tracking codehttps://ssl.google-analytics.com/collect?v=1&tid=UA-123456-1&cid= f10e2821-bbbe-4527-8a02-200352313bc0&t=event&ec=Cat&ea=Food&el=Nomnomnom
Offline tracking codehttps://ssl.google-analytics.com/collect?v=1&tid=UA-123456-1&cid= f10e2821-bbbe-4527-8a02-200352313bc0&t=event&ec=Cat&ea=Food&el=Nomnomnom
Offline tracking codehttps://ssl.google-analytics.com/collect?v=1&tid=UA-123456-1&cid= f10e2821-bbbe-4527-8a02-200352313bc0&t=event&ec=Cat&ea=Food&el=Nomnomnom
Want to try?http://bit.ly/uxce14-universal
takes you to...
http://github.com/audunru/universal-analytics
User ID trackinghttps://ssl.google-analytics.com/collect?v=1&tid=UA-123456-1&cid= f10e2821-bbbe-4527-8a02-200352313bc0&uid=1234&t=event&ec=touch&ea=double-tap&el=menu-button
Username User ID
mr_rundberg 1234
superhans 5678
User ID = Anonymus (to
Google), unique and persistent
<script>dataLayer = [{ 'uid': 'zjTlQX5360f775f3cbaDBZGTC56', // User ID (anonymous) 'userRole': 'manager', // Employee or manager? 'userTitle': 'Senior Marketer', // Professional title 'lastModified': '1400074036', // Last modified (epoch) 'lastModifiedRelative': '3 weeks ago', // Last modified (relative) 'environment': 'production', // Host environment 'template': 'news article' // Current page template}];</script> The data layer is
your new best friend
Customer Experience Digital Data Acquisition 0.5
Last Modified: May 17, 2013
DRAFT Specification
Latest Version: http://www.w3.org/community/custexpdata/wiki/images/9/93/W3C_CustomerExperienceDigitalDataAcquisition_Draft_v0.5.pdf
Authors:
Individual Organization
Miles Fender Murray Williams
Accenture
Vinay Goel Reza Jalili Dave McNamee
Adobe
Jay Myers Best Buy
Jon Revill Blue Cross and Blue Shield of North Carolina
Blane Sims Jared Vestal Eric Lunt
BrightTag
Patrick Wyatt Criteo
Anna Long Eric Feinberg
Digital Analytics Association
Peter Loveday Digital Window
W3C is making a dataLayer
standard
Do people scroll?
https://github.com/robflaherty/jquery-scrolldepth
http://bit.ly/uxce14-youtube
Do people play your videos?
Found what you're looking for? June 08, 20144:50 AM EDT
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