Download ppt - WEC 2009 Rapporteur Presentation 17 July 2009 Vientiane, Lao PDR

WEC 2009Rapporteur Presentation

17 July 2009Vientiane, Lao PDR

WEC 2009Rapporteur Presentation

17 July 2009Vientiane, Lao PDR

LAO/020 CORE TEAMLAO/020 CORE TEAM

The National Tourism and Hospitality Training Centre

The National Tourism and Hospitality Training Centre

Direct Employment ProjectionsDirect Employment Projections

0

5000

10000

15000

20000

25000

30000

35000

40000

2009 2020

Direct Employment

Source: LNTA

ContentsContents

Rapporteur Presentation Welcome to The New World Order Innovating for the New World Order

Conclusions of WEC Summary of the Sessions 10 Main Messages

The Conference Challenge Creating the Vision Solidifying the Strategic Pillars Stakeholder Implementation Models

Vientiane Declaration

Bangkok Circa 1950

Bangkok Circa 2000

Welcome to the New World OrderWelcome to the New World Order

The Continually Shifting World OrderThe Continually Shifting World Order

Era/YRS Description of Era Significance of Era

1700’s Industrial Revolution

Shift from Agriculture to Manufacturing takes place in Great Britain and later Western Europe and America.

1800s-1945

Colonial Era Resource and Trade Hungry Western Powers Operating Colonial Networks to support Manufacturing base. WWI and WWII

1945-1955

Post WWII Era De-colonialisation and Emergence of Independent Developing World

1955-1989

Cold War Soviet – West Rift, Iron Curtain, Nuclear Proliferation

1989-2009

New World Order Fall of the Berlin Wall, Millennium Development Goals, Free Trade

2009- Energy-Climate Era Hot, Flat and Crowded *

* Thomas Friedman, 2008

Hot Quick Facts

Hot Quick Facts

Shift from Agriculture to Machine first took place in the 1700s in Great Britain and later the Western Europe and America.

This drove an increased demand for coal, oil and natural gas all of which produce C02.(Carbon Dioxide).

Increased global population and wealth has increased the demand for rice farming, cattle breeding, and solid waste landfill sites all of which produce CH4 (methane).

These ‘greenhouse gases’ (C02 CH4 and others) are disintegrating the earth’s atmosphere which is causing global warming.

The earth has warmed by about .8 degrees celsius since 1750 with the most rapid increase occurring since 1970.

The United States has a carbon footprint five times that of China, and over 15 times that of India.

Flat Quick Facts

Flat Quick Facts

The world economy, since the fall of the Berlin Wall, has been driven by three phenomenon: technology, markets, geopolitics.

Ten of millions of people have moved up the economic ladder into the middle class.

In the process, much of the world has embraced the ‘American Dream’ of ‘having things’ which has driven demand for energy.

However, some 2.6 billion people, or 40% of the world’s population, still live on less than $2 a day, with 1 billion of them surviving on the margins of subsistence with less than $1 a day.

An AmericumThe American Carbon Copy

An AmericumThe American Carbon Copy

A grouping of 350

million people with a per

capita annual income

above $15,000 and a

penchant for

consumerism.

Description 1990 2008 2030

USA 1 1 1Europe 1 1 1

China 0 1 2

India 0 1 2North Asian Peninsula, Southeast Asia and the Pacific

0 1 2

TOTAL 2 5 8

Source: Tom Burke (E3G)

A Harsh RealityA Harsh Reality

If everyone in the developing world

were to catch up to the Americum

economic standard of living, world

consumption would increase eleven times

= 72,000,000,000 people

CrowdedQuick Facts

CrowdedQuick Facts

In 1966 when I was born there were 3.4 billion people living on our planet and there were 111 cities with a population of over 1 million.

In 2008 population has nearly doubled to 6.7 billion and nearly half live in cities.

By 2015, it is estimated that there will be 26 mega-cities with a population of over 10 million people.

World Population GrowthWorld Population Growth

0.00

1,000,000,000.00

2,000,000,000.00

3,000,000,000.00

4,000,000,000.00

5,000,000,000.00

6,000,000,000.00

7,000,000,000.00

8,000,000,000.00

9,000,000,000.00

10,000,000,000.00

1900 1950 1960 1970 1980 1990 2000 2008 2010 2020 2030 2040 2050

2008: Total - 6.7 billion/ LDC 5.4 billion/OECD 1.2 billion

2050: Total 9.2 billion/ LDC 7.9 billion/OECD 1.3 billion

Source: U.S. Census Bureau, International Database.

Five Key Challenges of the Hot, Flat Crowded Era

Five Key Challenges of the Hot, Flat Crowded Era

1. Growing Demand for Scarcer Energy Supplies and Natural Resources

2. A Massive Transfer of Wealth to Oil Rich Countries

3. Disruptive Climate Change

4. Energy Poverty

5. Rapidly Accelerating Bio-Diversity Loss

Thomas Friedman, 2008

Towards a More Sustainable FutureTowards a More Sustainable Future

Increase Usage of Renewable Energy (clean energy) Reduce Usage of Fossil Fuels (dirty energy) Compete by Out-Greening the Competition China to slow down and commit to reducing consumption

(and developing world to follow suit) America to gain the political will to stand up to special

interest and commit to a legal framework for the creation of a market for renewable energy

Development of a market for carbon credits and other mechanisms of energy trade

InnovationInnovation

1980: No Laptops1980: No Laptops

Today: Choose Colors!Today: Choose Colors!

1980: No CD’s1980: No CD’s

Today: 10,000 Songs in your Pocket

Today: 10,000 Songs in your Pocket

1980: No Mobile Phones1980: No Mobile Phones

Today: Ultimate Fashion AccessoryToday: Ultimate

Fashion Accessory

Aviation in the 1920’sAviation in the 1920’s

Air Travel in 1970Air Travel in 1970

First Commercial Flight:

January 22, 1970

Capacity: 370 Pax

Range: 5500 miles

Unit Cost: 21 million dollars in 1966 ($130 million in 2006 dollars)

Manufacturer: Boeing Aircraft

SFO-HKG return US$22,000 in today’s dollars

Air Travel in 2008Air Travel in 2008

1st Commercial Flight:

October 25, 2007

Capacity: 555 Pax

Range: 8150 miles

Unit Cost: $260 million

Manufacture: Airbus Industries

SIN-SYD $12,000 for a Suite

An Airplane Suite?An Airplane Suite?

A-380A-380

Change with the Trends or Risk Extinction

A key innovation in today’s business is experiences. In today’s environment of ever more sophisticated consumers, those who deliver memorable customer experiences consistently create superior value and competitive advantage. London School of Business

People who are in the position to spend don’t just throw their money away. They don’t want “just a product”.

They want an experience.

They want knowledge.

They want passion.

Ed. F. Kelly, President & CEO, American Express Publishing

Innovation in TourismInnovation in Tourism

And the tourism industry says that…

And the tourism industry says that…

"Future tourism will be driven by the desire to learn, to experience new things and to add meaning to people's lives." UNWTO White Paper (2005)

"Customers have more time and more money. They are more discerning, better educated and more knowledgeable, and they are looking for life-enriching experiences. And they want the best value for money they can find." Rob Franklin, ETC's Executive Director

“The Experience business is driven by that memorable relationship. Take nothing for granted. Invest in all your Ambassadors, optimize their behaviors, create a standard of excellence, and become distinctive.” John R. Hendrie is CEO, Hospitality Performance, Inc.

Tourism TodayTourism Today

ContentsContents





‘It is my understanding that true ecotourism is a type of tourism that equitably involves and

benefits local people, the environment and a range of stakeholders from the public and

private sector’

‘It is my understanding that true ecotourism is a type of tourism that equitably involves and

benefits local people, the environment and a range of stakeholders from the public and

private sector’

Bouasone Bouphavanh

Prime Ministry of the Lao PDR

New Paradigms and Resilience for Sustainable and Responsible Tourism

in Developing Countries

New Paradigms and Resilience for Sustainable and Responsible Tourism

in Developing Countries

Mr Eugenio Yunis - Director, Programme and Coordination, UNWTO

Prof Dr Trevor Sofield - Foundation Professor and Chair, Tourism Programme University of Tasmania, Australia

Mr Jose Ma Lorenzo (Lory) Tan - Vice-President, WWF, Philippines

Day OneDay One

Quebec Declaration on Ecotourism (2002) and the Oslo Statement on Ecotourism (2007);

Regulatory mechanisms; Euro-centrism; Social ecological systems; There’s an elephant in the room;

Session 1 - Sustainable Ecotourism & Roadmaps

Session 1 - Sustainable Ecotourism & Roadmaps

Professor Dr Zadok S Lempert - Sustainability, Tourism & Social Development Management Specialist - Roadmap Basics for Sustainability Tourism

YM Datuk Seri Tengku Zainal Adlin bin Tengku Mahamood - Chairman, Sabah Tourism Board, Malaysia - Sustainable Tourism Plan for Sabah - How to make it all work?

Mr Tony Charters - Vice Chair of The International Ecotourism Society (TIES) and Principal, Tony Charters & Associates, Australia - Climate Change Response – Back to the Future?

Mr Les Clark - Director, Tourism Resource Consultants Ltd, New Zealand - Development Perspectives: Lessons & Interventions

Day Two Session 1Sustainable Ecotourism and Roadmaps

Day Two Session 1Sustainable Ecotourism and Roadmaps

Anatomy of sustainability and tourism; The intricacies of Sabah tourism; The driving forces behind ecotourism (ten

facts, eg. word of mouse); Ecotourism is not a better style of tourism,

but rather a process;

Session 2 - Market Development& Resilience

Session 2 - Market Development& Resilience

Dr Mark Hampton - Director Centre of Tourism in Islands and Coastal Areas (CENTICA) Kent Business School University of Kent at Medway, United Kingdom - ‘Responsible Backpacker Tourism’: contradiction or contribution?

Dr Peter Richter - Principal Adviser/Project Manager, German Technical Cooperation (GTZ), Philippines - Regional Tourism Branding; The Road to "Equator Asia”

Dato Amiruddin Abu - Acting Director-General, Tourism Malaysia, Malaysia

Mr Shahram Saber - Regional Director - Asia, Pacific Asia Travel Association (PATA), Thailand - Education in Sustainability

Mr. Soukaseum Bodhisane - Vice Chairman, Lao National Tourism Administration (LNTA), Lao PDR

Day Two Session 2Market Development and Resilience

Day Two Session 2Market Development and Resilience

The backpacker value chain (ALOS, etc); The birth of a brand – Equator Asia; Malaysia truly ecotourism; Better measurement and value centered

metrics; Human capital for competiveness – Ecotourism is the basis of the Lao PDR

tourism DNA.

Session 3 - Local Community Challenges & Solutions

Session 3 - Local Community Challenges & Solutions

Prof Dr Amran Hamzah - Head of Tourism Planning & Research Group, Universiti Teknologi Malaysia, Malaysia - Community Based Tourism: Trapped Along The Value Chain

Mr Masaru Takayama - Executive Director, Japan Ecolodge Association, Japan - Revitalizing Rural Areas: Green and Blue Tourism with hints of sustainability

Mr Rabi Jung Panday - Director Nepalese Tourism Research & Service Centre (NTRSC), Kathmandu, Nepal - Rural Tourism: An affirmative management approach for inclusive economic growth

Ms Tara Gujadhur - Network Leader, Pro-Poor Sustainable Tourism, SNV Asia & Director of Traditional Arts and Ethnology Centre (TAEC), Luang Prabang, Lao PDR - Creating opportunities for communities through market-driven tourism

Day Two Session 3Local Community Challenges and Solutions

Day Two Session 3Local Community Challenges and Solutions

Tourism is a business and profit is not evil; Rural tourism development is about

bridging gaps; The nuances of Community Based

Tourism (taking responsibility); Japanese green and blue tourism;

Session 4 - Public & Private Sector Partnerships

Session 4 - Public & Private Sector Partnerships

Mr Albert Teo - Managing Director, Borneo Eco Tours Sdn Bhd, Malaysia - Engaging The Public Sector: The Sukau Rainforest Lodge Experience

Mr Steven Schipani - Senior Advisor, Lao National Tourism Administration (LNTA), Lao PDR - Indigenous Communities & Public Sector Partnerships: A Lao Perspective

Dr Sasithara Pichaichannarong - Permanent Secretary, Ministry of Tourism and Sports, Thailand - Public and Private Alliance to boost Thailand Eco Tourism

Day Two Session 4Public and Private Sector Partnerships

Day Two Session 4Public and Private Sector Partnerships

Crisis and resilience in Thai tourism; Problems of fragmentation and the honest

broker; Six types of capital (Jeffrey Sachs) and the

need for leadership and partnership.

How to CalculateHow to Calculate the Value of Tourism?the Value of Tourism?

Number of Arrivals

Length of Stay

Per Diem Expenditure

x

x

Revenue from Tourism

=

Other Social, Economic and Environmental Factors

+

=

Total Value of Tourism

Main Message 1

Measuring Success

Main Message 2

Understanding the Tourism System

DESTINATION- SUPPLY SIDE

FRONT LINE SECTOR

BIO-PHYSICALENVIRONMENT

GOVERNMENT

COMMUNITY

SUPPORT SERVICES SECTOR

VISITOR GENERATING REGIONS – DEMAND SIDEFRONT LINE SECTOR

TRANSIT REGION

TRANSIT REGION

Courtesy of Dr. Trevor Sofield

Main Message 3Understanding ProcessMain Message 3Understanding Process

The Process of Assembling the Part of a Car

The Process of Assembling the Part of a Car

Main Message 4 The Value ChainMain Message 4 The Value Chain

Support Institutions

Tourists

Direct Service

Providers

Non-Tourism Sectors

Key:

Main Message 5Sub-Regional Cooperation

Main Message 6CompetitivenessMain Message 6Competitiveness

Source: WEF Balancing Economic Development and Environmental SustainabilitySource: WEF Balancing Economic Development and Environmental Sustainability

The World Economic Forum Travel and Tourism Competitiveness Index

14 Pillars

Main Message 7Responsible TouristsMain Message 7Responsible Tourists

Main Message 8Coordination of StakeholdersMain Message 8Coordination of Stakeholders

Main Message 9Emerging OpportunitiesMain Message 9Emerging Opportunities

Travel Industry Travelers

Local community

Social and Cultural

Environment

Economic

Main Message 10The Triple Bottom LineMain Message 10The Triple Bottom Line

ContentsContents





?

Towards a More Sustainable FutureTowards a More Sustainable Future

Increase Usage of Renewable Energy (clean energy) Reduce Usage of Fossil Fuels (dirty energy) Compete by Out-Greening the Competition China to slow down and commit to reducing consumption

(and developing world to follow suit) America to gain the political will to stand up to special

interest and commit to a legal framework for the creation of a market for renewable energy

Development of a market for carbon credits and other mechanisms of energy trade

A VisionA Vision

Mainstreaming ecotourism ‘s sustainable principles, processes and practices into all tourism to meet the challenges of the Energy-Climate Era

Development ObjectiveDevelopment Objective

Ecotourism for poverty alleviation, economic growth and employment opportunities.

DefinitionDefinition

Principles are based on value systems that are culturally determined and ecotourism in this context has a particular responsibility to express localisation and difference.

Agreeing on the SectorsAgreeing on the Sectors

Government Industry Education Providers Industry Bodies and Associations Community NGO’s and Donors Other

Solidifying the Strategic PillarsSolidifying the Strategic Pillars

Commit to improved synergies to meet the challenges of the emerging new world order of the energy-climate era;

Improve the system of measurements to better understand the true cost/value of tourism.

Strengthen human resources in hospitality and tourism through education and training.

Principles are based on value systems that are culturally determined and ecotourism in this context has a particular responsibility to express localisation and difference.

ContentsContents





The Vientiane DeclarationThe Vientiane Declaration

Simple and Straight Forward Easy to Read (one page) A Living Document

The Vientiane DeclarationThe Vientiane Declaration

Vientiane Declaration on Ecotourism in Developing Countries With the support of the United Nations World Tourism Organization (UNWTO), the Pacific Asia

Tourism Association (PATA) and The International Ecotourism Society (TIES), over 300 participants comprising the public, private and non-governmental sectors from 30 countries met at the World Ecotourism Conference 2009, hosted by Lao National Tourism Administration in Vientiane, Lao PDR between 15 and 17 July 2009.

The participants of the World Ecotourism Conference, comprising representatives from national and local governments including the tourism, environment and other administrations, private ecotourism businesses and their trade associations, non-governmental organizations, academic institutions and consultants, intergovernmental organizations, and indigenous and local communities:

Reaffirming the International Year of Ecotourism 2002, the World Ecotourism Summit 2002 and the Quebec Declaration on Ecotourism 2002 as agreed by all parties attending the Summit

Acknowledging that in spite of the Declaration and the overall consensus reached during 2002, the term “ecotourism” is still being misused and abused as a mere marketing and promotional tool by many companies and destinations, without any sense of responsibility or respect towards the natural and human environments

Recognising the limitations of this consultative process to incorporate the input of all developing countries, including representatives from the Greater Mekong Sub-Region (GMS), the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) and Brunei-Indonesia-Malaysia-Philippines

East ASEAN Growth Area (BIMP-EAGA)

The Vientiane Declaration (con’td)The Vientiane Declaration (con’td)

In light of the above, the participants of the World Ecotourism Conference, having met in Vientiane, Lao PDR from 15 to 17 July 2007, produced a Visionary Statement:

To mainstream sustainable tourism principles, processes and practices into all aspects of tourism initiatives, management, development, interpretation, programs, plans, policies, projects, proposals, propositions, strategies, systems and undertakings to meet the challenges of the Energy-Climate Era, while respecting geo-cultural and civilised heritage, shall also responsibly include and express values of localization and cultural differences.

Supported by a series of affirmative actions to be disseminated to all member countries of UNWTO:-Synergies and Partnerships Committing to adaptive synergies and private-public sector partnerships in meeting

the challenges of the Millennium Development Goals Measuring the Value of Tourism Products and ServicesIdentifying and adopting value chain analysis and other acceptable forms of evaluation to measure the value of

private sector tourism products and services in meeting the triple bottom line objectives while remaining commercially competitive.

Capacity Building and Role of AcademiaStrengthening tourism human resources through education and training, with special focus on youth and women

and recognizing the important role of academia in incorporating sustainable principles and ideology in tourism education curriculum.

Inception of Asia Pacific Ecotourism SocietyBuilding a framework and common platform for the Asia Pacific region to develop and nurture leadership among

ecotourism players and stakeholders, particularly in the developing countries as well as to foster private-public-people partnerships in delivering the action plans and

achieving the vision and goals set forth by the World Ecotourism Conference in Vientiane.

Vientiane, 17th July 2009

THANK YOUTHANK YOUTHANK YOUTHANK YOU

Peter SemoneChief Technical Advisor

Project LAO/020A Lux-Development/LNTA Collaborative Project in Human Resource Development