Download pdf - Welcome to a new reality: HR in an age of digital disruption

© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014

W E L C O M E T O A N E W R E A L I T Y S O C I A L M E D I A & H R # H R S M D H R S O C I A L M E D I A D AY 2 0 1 4

I

Ik ben Sofie aka

Lamazone

Hoi!


✓ Gents soc ia l med ia agency, °2009 !✓ Soc ia le med ia s t ra teg ie & implementa t ie : marke t ing , coach ing & communica t ie !✓ Dee l van het Heaven Can Wa i t agency ecosys teem. We de len een pass ie voor a l l th ings d ig i ta l !

Ta l k i n g H e a d s


R e f e r e n t i e s


W E L E V E N I N E E N W E R E L D I N C O N S TA N T E V E R A N D E R I N G


Organisatie

Maatschappij

POlitiek/economie

technologie

individu

verantwoord

duurzaamheid globaal

lokaal big & smal l data

Cloud computing social

mobile

transparantie

samenwerken burgerinitiatief

social capital flexibiliteit

geconnecteerd zingeving

authenticiteit


V E R A N D E R I N G O N D E R I M P U L S VA N D I G I TA L E T E C H N O L O G I E


d i g i ta a l v e r a n d e r t d e c o n s u m e n t


d i g i ta a l v o r m t d e K I N D E R E N VA N VA N D A A G…


e n d u s D e w e r k n e m e r s va n m o r g e n


Wat i s w e r k ?

Peter Hinssen - The new normal

’ W o r k ’ = T h a t b r i e f p e r i o d d u r i n g t h e d a y

w h e r e I h a v e t o u s e o l d t e c h n o l o g y

http://www.slideshare.net/hinssen


V E R A N D E R I N G O N D E R I M P U L S VA N S O C I A L E M E D I A


De essentie van sociale mediabroadcasten netwerkdenken


V E R A N D E R I N G M E T I M P A C T O P H R


“ 2 9 % v a n H R d e p a r t e m e n t e n g e b r u i k e n s o c i a l e m e d i a ”

- A l t i m e t e r -

“ 8 9 % v a n o r g a n i s a t i e s g e b r u i k e n s o c i a l m e d i a o m t e r e c r u t e r e n ”

- E x a c t Ta r g e t -

i n t e r n at i o n a a l :

“ 6 1 % v a n a l l e w e r k n e m e r s z i j n a a n w e z i g o p s o c i a l e m e d i a ”

- S D W o r x -

“ 3 4 % v a n o r g a n i s a t i e s g e b r u i k e n s o c i a l m e d i a o m t e r e c r u t e r e n ”

- A c e r t a -

n at i o n a a l

E n k e l e c i j f e r s


D E O P L O S S I N G V O O R D I S R U P T I E ?


“C H A N G E O R D I E”


“D I E”




C H A N G E


C H A N G E T H E R U L E S





H O E V E R A N D E R E N ?


A N D E R S W E R K E N…


!! !!!! !! !! !! !!!!Corp Com

Int Com

HR IT …

Social Media

Aan- koop

Admin- istratie

Ext Com

Social startpunt


A N D E R S ( S A M E N ) W E R K E N


Social Media

!! !!!! !! !! !! !!!!Corp Com

Int Com

HR IT …Aan- koop

Admin- istratie

Ext Com

Social media kernteam


Social business & social government!! !!!! !! !! !! !!!!

…

Social Media

Corp Com

Int Com

HR IT …Aan- koop

Admin- istratie

Ext Com


hiërarchie v s collaboratie



conversatie, collaboratie & co-creatieI N T E R N E X T E RI N &

!!

!!

!!

!!

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR BUSINESS

RESEARCH AND DEVELOPMENT

INNOVATIVE INSIGHTS (NEW TRENDS) DISCOVER SUGGESTIONS OF CLIENTS/PROSPECTS

REALTIME INNOVATION AND FEEDBACK (=CROWDSOURCED RESEARCH AND DEVELOPMENT)

MARKETING & COMMUNICATIONSMARKETING INSIGHTS DIRECT RESPONSE CAMPAIGN TRACKING EVENT MANAGEMENT THROUGH EVENT-EXPERIENCE AND FOLLOW UP (LEADS)

CUSTOMER CARE

IMMEDIATE MONITORING AND DETECTION FOLLOW UP FASTER

MAINTAIN AMBASSADORS REWARDS LOYAL CUSTOMERS

SALESSALES INSIGHTS CATCHING THE LEADPROACTIVE LEAD GENERATION THROUGH REFERRALS AND TESTIMONIALS


!!

!!

!! !

!

HAVE IMPACT ON COMPANY DECISIONS

HELP BUILD COMPANY CULTURE

GET TO KNOW YOUR COLLEAGUES

1

23

INTERNAL & EXTERNAL COLLABORATION BENEFITS YOUR EMPLOYEES

WORK MORE EFFICIENTLY

INCREASE YOUR EXPERTISE

CONTINUOUS LEARNING FROM COLLEAGUES IMPROVE YOUR PM SKILLS

WORK AGILE AND REMOTELY

BRAINSTORM WITH BROADER AUDIENCE

BOOST YOUR CAREER

SHOW OFF OWN WORK

SHARE YOUR TEAM’S SUCCESSES

GAIN NEW INSIGHTS VIA FEEDBACK

CROWD SOURCE R&D

4567

89

1011

121314



D I T D O E J E T O C H A L ?


recrutering & selectie


Focus op werknemers en employer va lue p ropos i t ion

Employer branding


Dee l kenn i s ! Zoek je ambassadeurs !

intern e communicatie

http://www.hrmagazine.be/sites/default/files/uploads/de_gele_draad_hr_magazine_def_versie.pdf


Ze doen het nu toch a l…

e n l a at h e n o o k p r at e n


C H A N G E T H E R U L E S





T H E N E W R E A L I T Y ?

© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014© HR SOCIAL MEDIA DAY | HRMAGAZINE | 24 JUNI 2014


M E E R W E T E N ?


N A J A A R 2 0 1 4 “ S O C I A L M E D I A & H R ”

W H I T E PA P E R D O O R H U B & TA L K I N G H E A D S

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+32 478 208 411www.talkingheads.belinkedin.com/in/sofieverhalle facebook.com/lamazone

feel free to connect

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mailto:[email protected]?subject=

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✓ T W I T T E R V O O R S N E L L E S O C I A L M E D I A AC T U A E N F E I T E N

✓ S L I D E S H A R E O M S L I M M E R A A N D E S L A G T E G A A N M E T S O C I A L

✓ FAC E B O O K O M D E M E N S E N ÀC H T E R H E T B E D R I J F T E Z I E N

✓ L I N K E D I N O M P R O F E S S I O N E E L T E C O N N E C T E N

✓ S C H R I J F J E I N O P O N Z E N I E U W S B R I E F

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