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MANAGE WHAT MATTERS ACROSS THE ENTERPRISE

GLOBALPARKFEBRUARY 2010

AGENDA

1. What We Do

2. How We‘re Different

3. Our Products & Services

4. Summary

GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS

GLOBALPARK: WHAT WE DO

Gain insights from the

people that matter most:

Consumers

Employees

Partners

…more!

ONLINE SOFTWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

GLOBALPARK: WHAT WE DOONLINE SOFTWARE TO ENGAGE, LISTEN TO & ACT ON {CUSTOMER} FEEDBACK

GLOBALPARK: WHAT WE DOONLINE SOFTWARE FOR ON-DEMAND INSIGHTS THAT DRIVE GROWTH

Product Innovation

Customer Engagement, Loyalty

Ad / Campaign Effectiveness

Marketing Word-of-Mouth Reach

INNOVATION LOYALTY REVENUE REACH

GLOBALPARK: CUSTOMER EXAMPLEFOR PEARSON EDUCATION, SAVVY TEACHERS MATTER

PEARSON EDUCATION / EDEXCEL

Teacher Community (5,500)

Product Feedback

Curriculum Development Insight


GLOBALPARK: CUSTOMER EXAMPLEFOR NINTENDO, LOYAL GAMERS MATTER

NINTENDO

Gamer Community (3 million)

Integrated with website, CRM

Track customer attitude, behavior

Capture product, campaign feedback


GLOBALPARK: CUSTOMER EXAMPLEFOR ESPRIT, SHOPPERS MATTER

ESPRIT

Customer Panel (1.5 million)

Voice of the Customer

Product / Campaign Testing

On-demand lever to spike sales via coupon incentive system


GLOBALPARK: CUSTOMER EXAMPLEFOR GENERAL MILLS, BRAND ADVOCATES MATTER

GENERAL MILLS

Pssst… (170,000 Consumers)

MyBlogSpark (2500 Bloggers)

Online, offline campaign mix

Enable sharing through existing social/online networks


AGENDA

1. What We Do



4. Summary

GLOBALPARK: PROVEN PIONEERS

Founded in 1999 by research scientists

Then:

Online panel pioneers with35,000 Daimler customers

Now:

Community, Mobile,Surveytainment…

Always:

Core focus on Quality

ONLINE RESEARCH PIONEERS, CONTINUING TO PAVE THE WAY

GLOBALPARK: A RELIABLE PARTNER

Deloitte “Fast 50” company since 2007

422% organic growth in 5 years

Diverse customer-base

B2B

B2C

Government

Academia

Seeding next-generation researchers

Unipark

STABLE COMPANY WITH HIGH GROWTH & LONG TERM PLANS

GLOBALPARK: OPEN APPROACH TO MARKETPLUG-IN TO THIRD-PARTY TECHNOLOGIES, RESEARCH ASSETS

Research Agencies

GLOBALPARK

platform

MR

PR

HR

Technology Vendors

AGENDA

1. What We Do



4. Summary

GLOBALPARK’S ENTERPRISE FEEDBACK SUITEONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

GLOBALPARK’S ENTERPRISE FEEDBACK SUITE

EFFICIENT

Over 10 years on online panel product development

Automation of routine tasks

Integration with existing assets

EASY TO USE

Up and running in 2 days; Expert in 2 weeks

Visual guides to questionnaire design

Baked-in methodology & quality assurance

ENGAGING

Mobile integration (SMS, mobile web)

Surveytainment

Open API

ONLINE SOFWARE FOR ENTERPRISE-WIDE FEEDBACK MANAGEMENT

EFS: MAKING LIFE EASIER FOR MANAGERS, RESEARCHERS & ADMINISTRATORS ALIKE

GLOBALPARK SERVICES

We offer training & consulting to maximize value

Globalpark is not a research agency: we do not design or interpret studies, we offer services for everything in-between

MANAGED SERVICE, CONSULTING AND TRAINING

DESIGNRESEARCH

INTERPRETRESULTS

BUILD PANEL,COMMUNITY

MANAGEINCENTIVES,

COMMUNICATIONS

PROGRAMSURVEYS,CUSTOMWIDGETS

CREATE TABLES &CHARTS

AGENDA

1. What We Do


3. Our Products

4. Summary

Your best partner to engage

{customers, employees, partners}

and capture actionable insights

that drive business improvement

GLOBALPARK HELPS AGENCIES & END-CLIENTS GAIN INSIGHTS TO MANAGE WHAT MATTERS


[email protected]/Globalpark_News

CONTACT

Globalpark AGKalscheurener Str. 19a50354 HuerthGermany (Headquarters)Tel.: +49 2233 7933 6

Globalpark Inc.299 Broadway, 19th Floor New York, NY 10007United States of AmericaTel.: +1 888 299 9422

Globalpark UK Ltd.5 Archie Street London SE1 3JTGreat BritainTel.: +44 207 403 3900

LOCATIONS

Globalpark Oesterreich GmbHWassergasse 251030 ViennaAustriaTel.: +43 1715 0289 11

ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behavior of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.

Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDC, Nintendo, SonyBMG, TNS, Warner Music and Wrigley. Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.

http://www.globalpark.com/

http://www.globalpark.com/

© 2010 – Globalpark AG, Globalpark UK Ltd., Globalpark USA, Globalpark Oesterreich GmbH

The information contained in this publication is the property of Globalpark AG and its subsidiaries. Passing on and reproduction of this publication or any parts of it is only permitted with the express written approval of Globalpark AG or its subsidiaries.

This publication is issued without any guarantee whatsoever. Information contained herein can be changed without prior notification. In addition Globalpark accepts no guarantee as to the exactness or completeness of the information, text, graphics, links and other items in this publication. This publication is a preliminary version, which is not subject to any valid licence agreement or other agreements with Globalpark.

The software products offered by Globalpark AG, its subsidiaries and/or its distributors may contain software components of other software manufacturers. All products may show country-specific differences.

Globalpark, Enterprise Feedback Suite, EFS, EFS Survey, EFS Panel, EFS Employee and EFS Leadership, other Globalpark products and services mentioned in the text and their corresponding logos are trademarks and can be registered trademarks of Globalpark AG and/or its subsidiaries in Germany and other countries worldwide. All other names of products and services are trademarks of their respective companies.