Transcript
Page 1: Why Blogging is Good for Your Business

and the answer is….

Page 2: Why Blogging is Good for Your Business

If… you want to

increase

your business

Page 3: Why Blogging is Good for Your Business

Why Blog?

• 31 million U.S. Internet users write blogs

• 104 million people read blogs

WORDPRESS

Page 4: Why Blogging is Good for Your Business

Why Blog?

Better Listings on

Page 5: Why Blogging is Good for Your Business

Why Blog?

Promote ProductsBranding

Reach New CustomersCommunicate

Become Recognized Expert

Page 6: Why Blogging is Good for Your Business

Need Proof ?

• Companies that blog get 97% more inbound links to their websites

Page 7: Why Blogging is Good for Your Business

Need Proof ?

• Companies that blog get 97% more inbound links to their websites

• Companies that blog get 55% more website visitors

Courtesy:

Page 8: Why Blogging is Good for Your Business

How do you get leads?

• Determine your target audience

Page 9: Why Blogging is Good for Your Business

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

Page 10: Why Blogging is Good for Your Business

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

• Ask open-ended questions

Page 11: Why Blogging is Good for Your Business

How do you get leads?

• Determine your target audience

• Write about things you know!

• Share your expertise

• Ask open-ended questions

• Respond to comments

Page 12: Why Blogging is Good for Your Business

How do you get leads?

• Comment on other people’s blogs

Page 13: Why Blogging is Good for Your Business

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

Page 14: Why Blogging is Good for Your Business

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

• Invite “expert” guests

Page 15: Why Blogging is Good for Your Business

How do you get leads?

• Comment on other people’s blogs

• Provide links to other blogs

• Invite “expert” guests

• Use other social media sites

Page 16: Why Blogging is Good for Your Business

Simple Rules

• Include keywords in blog title

Page 17: Why Blogging is Good for Your Business

Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

Page 18: Why Blogging is Good for Your Business

Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

• One idea per post

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Simple Rules

• Include keywords in blog title

• Keep it short! (250-500 words)

• One idea per post

• Use Pictures or Videos

Page 20: Why Blogging is Good for Your Business

Generate a Response

• Know your call to action– Visit your website– Email for a quote – Sign up for newsletter

Page 21: Why Blogging is Good for Your Business

Generate a Response

• Know your call to action

• Use keywords throughout post

Page 22: Why Blogging is Good for Your Business

Generate a Response

• Know your call to action

• Use keywords throughout post

• Remember your target audience

Page 23: Why Blogging is Good for Your Business

Generate a Response

• Know your call to action

• Use keywords throughout post

• Remember your target audience

• Start writing!

Page 24: Why Blogging is Good for Your Business

email: [email protected]: (786) 942-8321